louiseksteen

About Louis Eksteen

Louis Eksteen is a digital marketing and media expert manager and creator capable of significantly improving brand value with hybrid marketing campaigns that blend digital and traditional channels effectively. He is a writer and editor, as well as a mobile app expert and an authoritative generative artificial intelligence prompt development specialist.

Business automation

By |2022-07-05T11:28:03+02:009 Mar 2018|Posts|

Learning machine systems By Louis Eksteen As the world turns increasingly to a reliance on the automation of repetitive and/or complicated tasks, the role of business managers changes. Rote execution of mundane actions are better served [...]

Surfin’ safari

By |2022-07-05T11:36:43+02:0015 Dec 2017|Posts|

Learning new tricks By Louis Eksteen Paddling at Emmarentia dam yesterday, I regaled my early morning kayak school buddies with my latest midlife crisis. I was in Durban last week and “had to” go around to [...]

The internet isn’t perfect; don’t expect it to be

By |2023-12-05T12:38:26+02:0030 Jun 2017|Posts|

Don’t think the digital world always delivers By Louis Eksteen Just because the internet and its myriad machinations mostly work, it doesn’t mean it always does. Websites aren’t always available, email isn’t always received, passwords aren’t always safe, things aren’t always what they seem to be on the internet and the cloud... well, the cloud isn’t really a cloud.

Toasty thoughts

By |2022-07-08T10:50:52+02:0031 Mar 2017|Posts|

The road to our destiny By Louis Eksteen Kim and I are sitting down for breakfast at a fabulous foody retreat hotel in the Drakensberg during one of the legendary UpperCase Media management conferences/jols. During the [...]

Rise of the chat app

By |2022-07-05T11:36:44+02:003 Mar 2017|Posts|

Chat app monetisation around the corner By Louis Eksteen With Snap Inc’s successful listing on the New York Stock Exchange yesterday comes renewed interest in the rise of the chat app. The owner of the popular chat [...]

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