Twitter advertising is easy and effective By Louis Eksteen Twitter continues to surprise investors on the downside of growth expectations. Investor reaction to its most recent financial results show how hard it is to satisfy return-hungry [...]
ShowMax compares poorly to Netflix, real TV apps ShowMax was launched recently in a blitz of publicity and advertising. Tech insiders were quickly gushing South Africa’s Netflix has arrived. But has it really? I don’t think so. Not if you’ve actually got the real Netflix. Or HBO NOW, Showtime, Hulu, Amazon Prime Instant Video or even almost the whole Roku catalogue. The launch of ShowMax has all the hallmarks of a not-well-thought-through, quick “just get it done” project. I can imagine the panicky boardroom exchange: “Netflix is coming! We need internet video on demand. Just get it done!”
Facebook newsfeed feeds the news By Louis Eksteen Another new media milestone was reached 10 days ago when web research company Parse.ly announced Facebook has overtaken Google as a referral source for news. The newsfeed now [...]
Waterfall City’s digital city lifestyle By Louis Eksteen One of the advantages of working at a hybrid marketing agency such as ours is the large variety of client businesses we have the privilege of getting to know. [...]
TV apps, because pay TV is for people who haven’t heard of the internet By Louis Eksteen TV apps, accessed via mobile devices, computers and media players for HD TV sets are taking over from pay [...]
Technology use grows in connected agriculture By Louis Eksteen For centuries farming has been at the forefront of technological development. I’m a fan of Jethro Tull the rock band, but the real Jethro Tull was a renowned agricultural [...]
SmartRand launches robo-advice By Louis Eksteen The investment advice industry is abuzz about robo-advice. Overseas, especially in America, online-only investment advice is all the rage. Locally SmartRand, an online investment advice platform powered by Galileo Capital, [...]
A digital state of mind By Louis Eksteen I’ve recently become a subscriber to Amazon Prime. Having been a loyal Amazon fan for many years, I decided to try its digital content and subscription benefits, such [...]
Streaming entertainment means online movies and TV By Louis Eksteen Streaming entertainment is fast becoming the norm for connected households. The latest music download numbers are a clear indication of a worldwide move towards streaming entertainment, rather than [...]
A mixup of personal and business on social By Louis Eksteen The world of social media causes interesting mixups. Personal and business lives are much closer these days than in a past when one's personal and [...]
