Kim’s Winter Musings

By 29 July 2011Blog

July always seems to drag – but not at Twisted Toast, where it’s been a really short month. In fact, we’ve been too busy to add any new clients to our list, so we remain at five, with some hot prospects in the pipeline. The month kicked off with our first location video shoot for Chartered Wealth Solutions, the result of which is fourteen three-minute HD web videos which feature on the new websites launching early August.

In week two we received an invitation to pick up our very first “tender brief” for which we were given 24 hours to commit to whether we would tender. Thereafter we had a further two working days to submit everything. What a ride we had! But we got all the paperwork together and now we wait…

We celebrated our three-month anniversary two weeks late with a winter braai, which saw some old and new friends enjoying good food and excellent company at the newly installed Twisted Toast Cafe bar.

Week three, we went large! A significant highlight included the launch of the new Make a Million 7 campaign and the recording of our first radio commercials in English and Afrikaans. We visited new client GFP Machines in the Joburg South and also met with an old friend at one of the biggest ad agencies in town, who asked us to present at an upcoming senior management conference. We can’t wait to share some of our brand content thoughts.

There was also a significant pitch to an multinational client, which resulted in a follow up meeting in week four and a date in mid August to present strategy and design concept for possible sign-off. If you aren’t in it — you can’t win it!

With August on the doorstep, we’re busy adding the final touches to the Chartered Wealth Solutions and Retire Successfully websites. The Make a Million campaign is off to a great start and we’re pitching on new business whenever we can — planning for a bigger second quarter.

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