Lucky number 13

By 24 January 2013Blog

We love to go all out at The Toast and the summer holidays were good to all of us Toasters. After a solid break, we’re back and ready for the year we’re calling “lucky number 13”. Change and renewal are ever constant and January is a great time to kick-start fresh ideas.

Constant minor refinements pay back over time and are often much more powerful than a seemingly big thing. Small steps add up quickly. A little change may seem insignificant on its own, but the cumulative build results in magic. Pieces start fitting together and those that don’t can be easily discarded, before they morph into big, unmanageable problems.

We remain flexible and light-footed and pride ourselves on being able to continuously adjust, tweak and re-invent. We know overnight success is the biggest fallacy of all, yet still find ourselves dreaming of “the big one”. Realistically we know success, or “luck”, is the result of consistent hard work and dedication – with key learnings from failures along the way. We aim to continue on this path in 2013.

New ideas take time to get accepted, gain momentum, become popular. In this crazy, time-starved world we’ve got to allow the time for this to happen and take the time to do things brilliantly. Yes is truly a magical word!

The reality of deadlines, long meetings, boring presentations, cancellations, rejections, budget cuts, etc. can easily chip away at one’s passion and motivation. My personal New Year’s resolution is to get over it already and not let it spiral into negative space. There really are so many exciting opportunities to focus on if you are open to them. Positivity is a choice we make and the most powerful attribute an entrepreneur can have. It’s like a magnet.

January has been incredibly stimulating and we are working on a myriad of diverse new projects with a good mix of pitches (new business) and commissioned billable work to get out the door. We’re cooking with gas! Great to see the work we put in at the end of 2012 morph into a “lucky” January 🙂

We wish you a lucky 2013 too!

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