Mid-winter hunger pangs – Kim’s July musings

By 29 June 2012Blog

June has been a great month at The Toast. We continue to beat our monthly and YTD budgets and with four months of this financial year in the bag, we’re in a good place. That doesn’t mean we’re not hungry… we relish opportunities to pitch for new business.

Dedicating resources to get signed business out of the door is always a delicate balancing act, which we aim to master. This month we achieved an excellent equilibrium. We’ve established a good run rate so far and managed to add a few additional clients to a growing list, now at 18. We also completed new projects for existing clients, building on previous work.

Twisted Toast has experienced renewed interest from media agencies who look to us to deliver strategic brand content insights and inspiring creative ideas for their clients (and themselves). This is a promising sign! Then there’s our architect client who tasked us with delivering a bespoke print brochure in 48hrs (yes, we did it 🙂

So June has not been without challenges. We had a quick turnaround job to deliver every week this month, resulting in a number of fast food lunch orders; Nando’s, Steers, curry take-outs anyone?

We’re continuously challenging our own boundaries and remembering forgotten skills. Work at The Toast is diverse and loads of fun. For instance, we’ve delivered a myriad of print products (business cards, folders, corporate greeting cards, brochures), prepared bespoke sales tools, created strategy documents, attended radio and audio recordings, handcrafted motion graphic animations, created HD presentation art and developed brand new websites.

And the toast of this month? A delighted client telling us on the day his new website went live that he had received his first promising international lead for his business as a direct result of the work we’d done for him. It simply doesn’t get better than that. Happy, successful clients have a wonderful way of soothing our hunger pangs, because we just know they’ll be back for more!