myPSGKonsult campaign

By 24 February 2012Posts

Twisted Toast was briefed on 25 October 2011 by PSG Konsult to deliver a marketing communication campaign from 1 to 23 December 2011 to create awareness and drive downloads of the myPSGKonsult iPhone and Android app.

Objectives
  • Brand development: Positioning statement
  • Communication campaign plan and execution strategy
    • Social media creation, monitoring and maintenance
Execution
  • Concept
    • To see where you are financially, check your dashboard
    • Om te sien waarheen jy finansieel op pad is, raadpleeg jou instrumentpaneel
  • Positioning statement
    • Financial intelligence at your fingertips
    • Finansiële intelligensie op die punte van jou vingers
  • Print
    • Business news magazine and newspaper advertising
    • Brochure
  • Radio commercial
    • Business radio shows
  • Social media
    • Facebook Page with demo app
Results
  • Significant increase in app downloads and buzz
  • Facebook Likes: 1 130
  • Content traction
Summary
Success. The campaign delivered on its objectives.