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So far The Toast has created 105 blog entries.

Four reasons to use Facebook advertising… and three not to

By Louis Eksteen Alongside the social revolution, advertising has changed dramatically. Standard advertising formats are being challenged by social units, such as Facebook’s promoted stories. In addition to the complex nature of social advertising is the fact that consumers are spending a significant amount of time engaged with social on their mobile devices. Mobile data [...]

By |2018-11-30T09:41:14+02:00Sep 5th, 2012|Posts|Comments Off on Four reasons to use Facebook advertising… and three not to

SAB Miller Brewing process

When reputation management consultancy Corporate Image was tasked by its client, SABMiller Group Technical, to handle the development of an animation video to illustrate the global company’s brewing process, it turned to Twisted Toast Digital. This new brand content agency is an expert at the visualisation of brand stories. According to Twisted Toast CEO Kim [...]

By |2018-11-30T09:41:15+02:00Aug 31st, 2012|Projects|Comments Off on SAB Miller Brewing process

The Story of TOAST Beer

What goes into a beer? Here at Twisted Toast, it's purest water, finest malt extract, choicest hops and premium creativity, seasoned with a splash of our characteristic passion and enjoyment. This is the story of how Twisted Toast began brewing its own beer. It begins with the 2D isometric motion graphics solution we produced for Corporate Image [...]

By |2018-11-30T09:41:15+02:00Aug 30th, 2012|Posts|Comments Off on The Story of TOAST Beer

Kim’s Musings – September

By Kim Browne Keeping it real Snow in Johannesburg and summer preceding spring in the big smoke; life has certainly been rather strange this August. In the spirit of keeping things real and honest and not believing your own BS, we would be spinning a large yarn if we said this month has been easy. [...]

By |2018-11-30T09:41:15+02:00Aug 30th, 2012|Blog|Comments Off on Kim’s Musings – September

Five ways to maximise content creation opportunities

As companies realise they are in fact media companies and brands themselves, whatever their primary endeavours, the more they need to think about and execute content like media professionals. Technology allows for easy creation and dissemination of great brand content these days, so it’s simple to do, right? Well... maybe. It’s is very simple to [...]

By |2017-07-09T15:06:34+02:00Aug 30th, 2012|Posts|Comments Off on Five ways to maximise content creation opportunities

Negative communication Managing negative communication stakeholder interactions on owned media channels

  Owned media channels are a critical component of a holistic brand content strategy for any brand. By seeding relevant, engaging brand content on owned media channels, brands are able to act like media, engaging in positive reputation building with their communication stakeholders, positioning the brand as a thought leader, and ensuring continuous quality engagement [...]

By |2017-07-09T15:06:34+02:00Aug 30th, 2012|Posts|Comments Off on Negative communication Managing negative communication stakeholder interactions on owned media channels

Twisted Toast on The Money Show: Social and customer service

If you want great customer service, use Twitter Twisted Toast appeared on Bruce Whitfield's The Money Show on 2 August 2012, broadcast on Talk Radio 702 and 567 CapeTalk. Topic: The importance of social for customer service.  

By |2017-07-09T15:06:34+02:00Aug 6th, 2012|Posts|Comments Off on Twisted Toast on The Money Show: Social and customer service

Kim’s Musings – August

Bru-wing in July! If you had foretold a year ago that we’d be brewing our very own Twisted Toast beer in 2012 I would have thought you were smoking something. I mean, I’m really more of a champagne girl myself. But we get to do some crazy stuff at The Toast. It all started with [...]

By |2018-11-30T09:41:15+02:00Jul 27th, 2012|Blog, Posts|Comments Off on Kim’s Musings – August

How magazine apps are finding their feet

For much of the last two years, or since the importance of the tablet category (read: iPad) became apparent, traditional magazine companies have been scrambling to convert to digital editions that work well. It’s been harder than one might have thought. One issue is the business model. As with other digital delivery platforms, figuring out how [...]

By |2018-11-30T09:41:15+02:00Jul 27th, 2012|Posts|Comments Off on How magazine apps are finding their feet

The Twisted Toast Prezi Portfolio

Since our inception in April 2011, Twisted Toast has taken up the challenge of producing dynamic, engaging presentations to meet the communications requirements of our clients. Utilizing zooming presentation software Prezi, and combing its dynamic, changing point-of-view pathing system with high resolution artwork, Twisted Toast has created several beautiful, bespoke presentations for several clients with [...]

By |2018-11-30T09:41:15+02:00Jul 16th, 2012|Posts, Projects|Comments Off on The Twisted Toast Prezi Portfolio
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