New brand content agency Twisted Toast: Digital Media Architects has announced that respected retirement planning specialists Chartered Wealth Solutions has appointed the agency to deliver various brand content services. John Campbell, CEO of Chartered Wealth Solutions comments: “Twisted Toast understands how Chartered Wealth Solutions needs to use our valuable content to ensure deep engagement with clients. An important part of our marketing communication strategy going forward is to utilise our own brand content to add value to clients’ lives.”

In addition to brand content strategy and execution, Twisted Toast will also assist Chartered Wealth Solutions with social media activation and web development. Kim Potgieter, Marketing and Client Services Director at Chartered Wealth Solutions explains: “We are planning to implement an innovative new content strategy that’s unique in the financial services industry as it deals with retirement life planning in addition to financial planning. The Twisted Toast brand content agency is positioned well to deliver a complete range of services including design, development, digital execution and content strategy formulation to enable Chartered Wealth Solutions to meet our objectives”.

Kim Potgieter and Cassandra Wilkinson (left) from retirement planning specialists Chartered Wealth Solutions, Kim Browne (Twisted Toast Digital CEO) and Kathleen Mcloughlin from Chartered Wealth Solutions

Kim Potgieter and Cassandra Wilkinson (left) from retirement planning specialists Chartered Wealth Solutions, Kim Browne (Twisted Toast Digital CEO) and Kathleen Mcloughlin from Chartered Wealth Solutions

Launched on 1 April 2011 by media experts Kim Browne (CEO), Louis Eksteen (MD) and Erik Verster (CD), Twisted Toast: Hybrid Marketing Agency is South Africa’s first full service brand content agency. For more visit twistedtoast.com