Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Twisted Toast Digital Semper in Altum • Always Higher ## Sitemaps - [XML Sitemap](https://twistedtoast.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [From the Sidelines to the Toast Table](https://twistedtoast.com/from-the-sidelines-to-the-toast-table/) - Twisted Toast was launched on 1 April 2011. Fast forward exactly 15 years and on 1 April 2026, I formally joined the team. Coincidence? Possibly. But it does feel like a slightly suspicious full-circle moment. - [Butter side up](https://twistedtoast.com/butter-side-up/) - A toast to 15 years of twisted thinking On 1 April 2011, two people who had spent just over a decade publishing magazines for a living launched a digital marketing agency. No investors. No business plan worth the paper it wasn’t printed on. Just a ridiculous name, a shared belief that great content could sell anything and a stubbornness that, looking back, was probably our single greatest asset. - [Rostersmith: Intelligent Roster Scheduling, Built by Twisted Toast Digital](https://twistedtoast.com/rostersmith-intelligent-roster-scheduling-built-by-twisted-toast-digital/) - COMING SOON We have been quietly building something we are genuinely proud of. Rostersmith is a SaaS platform purpose-built for healthcare practices that need to eliminate the pain of roster scheduling. Think pathology labs, radiology groups and multi-site medical practices - any environment where complex shift patterns, regulatory compliance and provider availability collide in ways spreadsheets were never designed to handle. - [Hustle and jive](https://twistedtoast.com/hustle-and-jive/) - How South Africa's robot culture drives an economy Last Thursday, at the corner of Winnie Mandela and Republic in Sandton, right across from the Pick n Pay, I watched a man without a face mime for tips. Not metaphorically. Actually, without a face. Just glasses, a fedora and a long trench coat covering what I can only assume was a talented human being perched somewhere inside. His invisible head extended from the back of the coat, with a hat balanced impossibly on a thin wire, defying physics and common sense in equal measure. Oh, the nowhere head had glasses, too. The mid-morning traffic idled. Some drivers looked bemused. Others reached for change. A few filmed it on their phones. - [The secret to genAI is “always on”](https://twistedtoast.com/the-secret-to-genai-is-always-on/) - The case for generative AI is using it The term AI native may soon start replacing digital native for marketing and tech companies. A new digital divide is forming, one that separates those who embrace AI tools and use it for everything and those who don’t. People who understand generative AI tools have integrated it fully in their lives, for work and personal use. They don’t need to think about when and why to use genAI systems based on large language models. It’s obvious to them that these tools have already reshaped human existence and they are on board. They’re all in. - [Serving an ace: Our new campaign for Waterfall City](https://twistedtoast.com/serving-an-ace-our-new-campaign-for-waterfall-city/) - Game, set, match. Padel isn’t just the fastest-growing sport in the world. It’s the new boardroom. Recognising this shift, we are chuffed to announce the rollout of our latest out of home (OOH) campaign, conceptualised and executed in close partnership with Attacq’s Waterfall City brand team. - [The ebb and flow at the end of a year](https://twistedtoast.com/the-ebb-and-flow-at-the-end-of-a-year/) - On 1 April 2026, Twisted Toast Digital turns 15. It’s hard for me to believe. I’m not sure why but lately both our history and future have been on my mind. We’re lucky to be busy with work from a wide and diverse client roster across many different industries. This made me think about all our various clients with whom we’re sharing our journey, as well as our agency’s ebb and flow. - [An ode to a friend](https://twistedtoast.com/an-ode-to-a-friend/) - More than a decade ago, we had the privilege of meeting Zahn Hulme, executive trustee of Atterbury Trust and head of brand marketing at Atterbury Group, to discuss how our agency could assist with content marketing. What started out as a business relationship soon evolved into a deep and treasured friendship. And it all revolves around the simple, yet profound sentiment inherent in the Afrikaans word omgee. - [Flying toasters and the world of screen savers](https://twistedtoast.com/flying-toasters-and-the-world-of-screen-savers-2/) - In modern times the use of personal computer screen savers has changed with the advent of liquid crystal (LCD) and light emitting diode (LED) displays. Back in the day, however, in the early develoment of personal computing, the display screen technology used would literally burn an image of what’s on your screen into the screen itself if the image stayed constant for too long. This phosphor burn-in of, particularly, cathode ray tube (CRT) screens resulted in the advent of the screen saver industry. By providing a constantly moving image for your CRT screen when not in direct use, screen savers prevented phosphor burn-in and extended the life of your then very expensive screen. - [The brave little toaster](https://twistedtoast.com/the-brave-little-toaster/) - The amazing story of how the creation of digitally animated full-length feature films changed the art of animation forever in the late eighties has an unlikely beginning in the work of celebrated Pixar chief creative officer and Toy Storycreator John Lasseter. - [What’s in a name?](https://twistedtoast.com/whats-in-a-name/) - We often get asked the same question: “So where did the name Twisted Toast come from?” The short answer? Breakfast. But not just any breakfast. This was no Wimpy fry-up or standard hotel buffet. Many moons ago, Louis and I were at a company conference with our team from UCM (UpperCase Media, the joint venture where we published FHM and heat magazine for Media24 and Emap). The venue? A tiny boutique escape in the KwaZulu-Natal Midlands called Cleopatra Mountain Farmhouse. - [New tricks](https://twistedtoast.com/new-tricks/) - Let me be clear about one thing upfront: I never set out to be a pop star. Fantasised about it, yes. Usually somewhere between my tenth beer and the closing credits of The Commitments. But I’ve never had the cheekbones, the hair, or the pelvic thrust for it. I'm an ad copywriter. Have been for 40-odd years. My job has always been to write for others. BMW’s “mouse the steering wheel” commercial, Dell, Breweries, FHM, banks, you get the picture. - [Same old, same old doesn’t work](https://twistedtoast.com/same-old-same-old-doesnt-work/) - A recent Forbes article by an agency contributor got me thinking again about something we encounter daily at Twisted Toast. The real differentiator for modern brands isn’t better tech, slicker automation or even access to more data. It’s creative energy. Not the abstract kind, but strategic, intentional creativity that connects emotionally and builds long-term brand value. - [A decade of growth and evolution](https://twistedtoast.com/a-decade-of-growth-and-evolution/) - Ten years ago, I walked into Twisted Toast convinced great design was about bold ideas and a strong creative vision. I was wrong, gloriously so. What I’ve learned since is that the true power in design lies in empathy, humility and listening. On 1 September, I mark a decade with this remarkable agency. I started with hope and a fair amount of nervous energy, unaware of just how profoundly my view of design, business and life would shift. These lessons haven’t just shaped my work, they’ve changed me. - [We can do what AI cannot](https://twistedtoast.com/we-can-do-what-ai-cannot/) - At Twisted Toast Digital, we’ve witnessed the AI explosion firsthand: Logo generators, layout engines and rapid-fire visuals that impress at first glance but fade on second. Why? Because they lack soul. AI doesn’t feel, doesn’t understand nuance, doesn’t create with intent. We do. Human design is still the difference between generic and great. Between bland and brand. Our team blends emotion, cultural insight and professional experience to craft work that matters. AI can assist, but only humans can truly create. - [The new social, working locally, and building worlds](https://twistedtoast.com/the-new-social-working-locally-and-building-worlds/) - Insights and thoughts from Design Indaba 2016 The Twisted Toast design team attended the Johannesburg simulcast of the final day of Design Indaba 2016, and came back with new ideas, things to think about and a ton of questions. This was my first time at the Indaba, so I was looking forward to the wonder of creativity that is mythologised by past attendees. I was not disappointed. - [Twisted Toast - the story behind the name!](https://twistedtoast.com/twisted-toast-the-story-behind-the-name/) - The South African Drakensberg (so named as the mountain peaks resemble a dragon's spine) is the country's highest mountain range and home to wonderful getaway destinations. One such retreat is Cleopatra Mountain Farmhouse gourmet lodge. - [A tactile revival](https://twistedtoast.com/a-tactile-revival/) - A lifelong friend of mine is a devout vinyl record enthusiast, listener, collector and a sometimes-trader of high-quality old-school records. Pieter’s Groovy Records side hustle has become a known brand amongst like-minded aficionados of the emotion-rich qualities of a distinctive vinyl record sound. He and his ilk are not alone. - [The rise of AI‑powered search](https://twistedtoast.com/the-rise-of-ai‑powered-search/) - A new search era dawns As of July 2025, 43% of consumers now use AI search tools such as ChatGPT or Google Gemini daily. Trust in these tools is substantial. Yext’s global survey (March / April 2025) reveals that 62 % of users trust AI to help them discover and evaluate brands. This marks a monumental shift from traditional search. - [The seven wise steps to a hardworking website](https://twistedtoast.com/the-seven-wise-steps-to-a-hardworking-website/) - At Twisted Toast Digital, we believe a website should be your most reliable employee, always on, always working. But too often, websites are neglected or underperforming. We change that by following seven wise steps: from smart strategy and brand-first design to UX-driven layouts, sharp GEO and SEO plus ongoing optimisation. Our approach combines thoughtful content, technical excellence and continuous refinement. The result? A high-performing site that tells your story, converts visitors and evolves with your business. Because a good-looking website isn’t enough... it must deliver results. - [The timeless power of minimalist design](https://twistedtoast.com/the-timeless-power-of-minimalist-design/) - In more than twenty years working across the shifting sands of design trends, one truth remains constant: Minimalist design is not a passing phase. It is a purposeful philosophy. For premium brands that understand the value of clarity, consistency and restraint, minimalism continues to offer a powerful advantage. - [The six crucial mistakes to avoid when developing a content marketing strategy that delivers sales results](https://twistedtoast.com/the-six-crucial-mistakes-to-avoid-when-developing-a-content-marketing-strategy-that-delivers-sales-results/) - At Twisted Toast Digital, we’ve learnt that content without strategy is just noise. Many brands chase likes or pageviews, but overlook what matters most: Sales. The biggest pitfalls? No clear goals, inconsistent output, poor GEO and SEO and content that talks at customers instead of connecting with them. Our approach is different. We build smart, results-driven strategies aligned with your business goals, optimised for human impact and AI visibility. The result? Content that doesn’t just exist. It performs. Let’s make yours count. - [Why content is big news at Coca-Cola](https://twistedtoast.com/why-content-is-big-news-at-coca-cola/) - The Mildenhall way Jonathan Mildenhall, VP of Global Advertising Strategy and Creative Excellence at the Coca-Cola Company is fresh from one of Coke's biggest years at the Cannes Lions International Festival of Creativity. In June the company was awarded the prestigious title of Creative Marketer of the Year at the festival, something Mildenhall has strived for since he joined the beverage group six years ago. - [Twisted Toast Digital is Pioneering Generative Search Optimisation (GSO) in South Africa](https://twistedtoast.com/generative-search-optimisation-gso-twisted-toast-digital-is-pioneering-in-south-africa/) - Generative Search Optimisation (GSO) in South Africa: Twisted Toast Digital is pioneering the effective use of generative search engine optimization effectively - [The power of persuasion](https://twistedtoast.com/the-power-of-persuasion/) - Blending logic and emotion for effective marketing In the dynamic world of marketing, the art of persuasion stands as a cornerstone for creating compelling campaigns. At Twisted Toast Digital, we believe in the seamless integration of logic and emotion to craft messages that resonate deeply with our audience. This balanced approach not only captures attention but also drives action, ensuring our clients achieve their marketing goals effectively. - [From AI to retro: A look at bold design directions in 2025](https://twistedtoast.com/from-ai-to-retro-a-look-at-bold-design-directions-in-2025/) - From AI to retro: A look at bold design directions in 2025Twisted Toast Digital, located in Johannesburg with growing presence in Cape Town and KwaZulu-Natal, offers top-tier marketing solutions such as creative advertising, SEO, website development and generative AI search optimisation. Design is evolving, and 2025 is shaping up to be a landmark year for - [Bright lights and big game](https://twistedtoast.com/bright-lights-and-big-game/) - The wildlife industry stages a pyrotechnic comeback amid renewed demand for top genetics Hoogenbomen, Lindleyspoort, North-West Province – Two huge LCD screens, framed by bright green LEDs blinking in sync with booming speakers filling the marquee with powerful sound, towered imposingly over the standing-room-only Piet du Toit Wildbedryf auction on Saturday, 15 February 2025. A massive, majestic buffalo bull appears on-screen, while in front of the auctioneer’s stage flame bursts reach up almost to the roof. The bull snorts, mock-charges the camera and shakes its formidable horns, holding the audience spellbound. Outside, a welcome drizzle continues, much to everyone’s delight. - [The latest in LLM AI](https://twistedtoast.com/the-latest-in-llm-ai/) - Imagine you’re facing a tight deadline—campaign ideas aren’t flowing and your inbox won’t quit. It’s a grind I’ve seen wear down marketing teams time and again. The latest wave of large language model (LLM) AI, such as ChatGPT, DeepSeek, Claude, Gemini and xAI’s Grok—can lighten that load. But here’s the catch: Raw tech isn’t enough. At Twisted Toast Digital we’ve been mastering this since ChatGPT first hit the scene and our expertise turns these tools into super results you can’t get on your own. We’re in an AI surge right now. OpenAI’s GPT-4o and various reasoning models juggle text, images, deep search and voice with slick speed. DeepSeek’s R1 offers budget-friendly reasoning. Claude 3.7 Sonnet keeps it safe and polished. Gemini 2.0 Flash blends words and visuals. - [A toast to The Toast
](https://twistedtoast.com/a-toast-to-the-toast/) - 14 years of freedom Fourteen years ago, Kim Browne and I took a leap of faith, leaving the security of corporate media life to embark on an entrepreneurial adventure. We envisioned a creative hybrid brand marketing agency that would seamlessly blend traditional strategies with innovative digital solutions. Thus, Twisted Toast Digital was born—a name symbolising our intent to put a unique spin on conventional marketing approaches. - [A celebration of unity and excellence](https://twistedtoast.com/a-celebration-of-unity-and-excellence/) - Reflections on the 2025 Waterfall City Tournament of Champions As the golden hues of late autumn bathe Jozi in warmth, we had the privilege of attending the 2025 Waterfall City Tournament of Champions, a remarkable event that transcends the boundaries of traditional golf tournaments. This Sunshine Tour event, powered by Attacq and held at the esteemed Royal Johannesburg Golf Club, was not just a display of athletic prowess but a testament to the spirit of inclusivity and unity in sport. - [The fast-changing world of search](https://twistedtoast.com/the-fast-changing-world-of-search/) - ChatGPT becomes a search super power A fast developing digital battleground is shaping into an internet search war certain to alter everything from pay-per-click advertising to the way in which website and related digital content is finessed. Perhaps it’s a bit early to announce an eventual demise of traditional keyword search results from Google, but judging from my own personal experience, large language model generative AI search expressed in natural language in a chatbot conversation format results in more fluid, nuanced and useful feedback. - [Remembering Barry McIlheney](https://twistedtoast.com/remembering-barry-mcilheney/) - Barney Tabasco lives on in our memories Barry McIlheney was one of the all-time greats of magazine publishing. Not just because of the titles he edited or the successes he racked up, there were many, but because of the way he made people feel. Warm, funny, generous and endlessly creative, Barry brought something rare and human to everything he did. - [Reflections from Freedom Day weekend](https://twistedtoast.com/reflections-from-freedom-day-weekend/) - April presented an extraordinary opportunity for a heady mix of leisure mixed with work, not just marked by a series of significant public holidays, but also for me, by unforgettable experiences in the waters around Cape Town. Freedom Day weekend specifically, provided a powerful backdrop for reflection, as I had the privilege of participating in a series of remarkable surfski paddling events. - [Freedom, in balance](https://twistedtoast.com/freedom-in-balance/) - As I reflect on April’s whirlwind of long weekends and celebrations, freedom has been front of mind. South Africa recently celebrated Freedom Day, commemorating our country’s first democratic elections on the 27th of April 1994. This year, the bonus holiday on Monday meant I could enjoy an extra-long birthday weekend off — YAY! - [Lighten the load, turn up the toast!](https://twistedtoast.com/lighten-the-load-turn-up-the-toast/) - Have you noticed that a quarter way through the year, less seems to be more in 2025? (Not always a good thing when it comes to things such as road maintenance, hospital funding and the like – but that’s a topic for another day). Perhaps it’s the Baader-Meinhof effect (also known as the frequency illusion) in full swing, but once I started thinking about dropping the things I don’t need in my life, the universe (and my ever-diminishing closet) began cheering me on. - [Change in the air](https://twistedtoast.com/change-in-the-air/) - There’s a certain crispness to the breeze lately, isn’t there? A whisper of something shifting, something new unfolding. It’s been a while since we last sent out the Toast Tribune, our little monthly love letter to you all. Life, as it does, got in the way—busy days turned into weeks, then months. But here we are, recommitting to this rhythm, dusting off the typewriter (or, well, the laptop) and pouring fresh energy into sharing our stories with you again. - [Sustainability in marketing](https://twistedtoast.com/sustainability-in-marketing/) - How brands can authentically embrace green initiatives In today’s world, sustainability is more than just a buzzword—it’s a critical component of responsible business practice and a significant factor influencing consumer choices. At The Toast, we understand that authentically embracing green initiatives is essential for brands that want to resonate with environmentally conscious consumers and make a positive impact on the planet. Here’s how brands can authentically integrate sustainability into their marketing strategies. - [When perfect becomes the enemy of great](https://twistedtoast.com/perfect-becomes-enemy-great/) - When perfect becomes the enemy of great24 June 2016 — Louis Eksteen Things that work may not be perfect A friend advised me the other day not take the unnecessary risk of trying to make something that’s working well, perfect. He explained that too often one tries to get something that’s working well already to - [A cold shiver of delight](https://twistedtoast.com/a-cold-shiver-of-delight/) - A cold shiver of delight28 October 2016 — Louis Eksteen The times they have changed I follow a variety of Bob Dylan-inspired social media feeds. (Instagram is proving to be a treasure chest of rare and previously unseen pictures and videos.) As it is in these days of news-snippet overload, I can’t clearly remember where - [Agility is our game](https://twistedtoast.com/agility-is-our-game/) - Agility is our game1 February 2019 — Kim Browne Unexpectedness Post the summer holidays, January brings realism, a slow start and an avalanche of social media memes lamenting the verisimilitude that comes packaged with a new year. A favourite cartoon that caught my eye is a Roz Chast classic from The New Yorker on how - [Predictions for 2013](https://twistedtoast.com/predictions-for-2013/) - Predictions for 201314 December 2012 — Twisted Toast 2012 has been a pretty wild year for social media, technology and brand content marketing. After all, all brands are now content brands. We’ve even had a man jump from the edge of space to promote an energy drink. Can you possibly top that? Probably not, but - [Rise of the chat app](https://twistedtoast.com/rise-of-the-chat-app/) - Rise of the chat app3 March 2017 — Louis Eksteen Chat app monetisation around the corner With Snap Inc’s successful listing on the New York Stock Exchange yesterday comes renewed interest in the rise of the chat app. The owner of the popular chat app Snapchat saw its share price rise a phenomenal 44% during its - [CTP Printers](https://twistedtoast.com/ctp-printers/) - CTP Printers1 August 2011 — Twisted Toast Following the success of our print advertisement commemorating their printing of 40 years of Time magazine, Twisted Toast were commissioned by CTP Printers to produce brochures for their Johannesburg and Durban print presses. We travelled to Durban, interviewed their staff, photographed their machines, laboured over the copy and - [Life’s a braai](https://twistedtoast.com/lifes-a-braai/) - Life’s a braai25 September 2015 — Kim Browne Loving our heritage On Heritage Day, I happened to find myself interviewing a candidate for a design job at The Toast. We don’t know each other at all and in trying to explain a little about who we are and what we do, I found myself talking - [An unwavering human spark in a digital galaxy](https://twistedtoast.com/an-unwavering-human-spark-in-a-digital-galaxy/) - Why I love storytelling in our digital age Imagine a world overtaken by the glow of screens, where interactions are orchestrated by algorithms and responses curated by AI. While efficiency reigns supreme, a profound emptiness endures. This is the potential future we face should we lose sight of the very essence that makes us human: Our ability to connect, empathise and create new things. - [Leveraging social media content analytics for enhanced engagement](https://twistedtoast.com/leveraging-social-media-content-analytics-for-enhanced-engagement/) - Data-driven Insights to optimise social strategy In the dynamic realm of digital content marketing, social media platforms stand out as powerful tools for connecting with audiences and building brand loyalty. However, the sheer volume of content and the rapid pace at which social media evolves can make it challenging for brands to capture and maintain audience engagement. At Twisted Toast Digital we understand the critical importance of not just participating in social media but strategically harnessing its full potential. - [A TOAST TO BETTER NEIGHBORHOODS:](https://twistedtoast.com/a-toast-to-better-neighborhoods/) - We are happy to announce Twisted Toast’s corporate co-sponsorship of the Better Neighbourhoods Fourways initiative, a forward-thinking project dedicated to improving the local community's quality of life through activities such as cleaning, restoring, creating job opportunities, fighting crime and fostering accountability within the Fourways neighbourhood. Being an agency that runs out of the Fourways area, our team believes this initiative underscores our commitment to community care and presents an open invitation for other businesses in the area to participate in this meaningful endeavour. - [Brand personality goes a long way](https://twistedtoast.com/brand-personality-goes-a-long-way/) - Opinionated positioning In the vibrant world of marketing, brands stand as more than mere logos or names; they embody personas that resonate with their audience, akin to individuals in society. Establishing a brand personality is not just about crafting a unique identity; it’s about articulating opinions that speak volumes, positioning brands as relatable entities with which consumers can form meaningful connections. This professional discourse delves into the pivotal role of brand opinions in distinguishing brands in a market rife with uniformity, underscoring the strategic imperative of aligning these opinions with core brand values. - [South African excellence on display](https://twistedtoast.com/south-african-excellence-on-display/) - Hometalk at Versnit 2024 In the heart of South Africa’s philanthropic landscape, Atterbury Trust stands as a beacon of hope, delivering essential services to those in need across various communities. Our agency, Twisted Toast Digital, has had the privilege of partnering with this remarkable charity for a decade, witnessing first-hand the transformative impact of their work. As we reflect on our journey together, the annual Versnit event, held at the enchanting Rust en Vrede Estate in Stellenbosch, serves as a poignant reminder of the power of collective goodwill and the exceptional quality of South African ubuntu. - [WWF Infographics](https://twistedtoast.com/wwf-info-graphics/) - WWF Infographics29 May 2015 — Twisted Toast Twisted Toast was contracted to produce a series of Infographics for The World Wide Fund for Nature (WWF) WWF International Global Climate & Energy Initiative. Check out our work below! Visit the website here, follow @ClimateWWF and WWF Climate and Energy on Facebook, or read their blog. - [Warm hearts this winter](https://twistedtoast.com/warm-hearts-this-winter/) - Warm hearts this winter6 July 2018 — Kim Browne Charity begins at home It’s truly heartwarming to be able to support worthy charities. The two institutions we assist as The Toast are actually a bit like our own family. Atterbury Trust and Hearts of Hope are the two causes we are committed to for the - [Save Billabong with content](https://twistedtoast.com/save-billabong-with-content/) - Save Billabong with content31 May 2013 — Louis Eksteen UPDATE (8 June 2013): Billabong International Ltd is now on the verge of collapse, with its share price plummeting to 20c (Australian) after the board unexpectedly lifted its trading suspension this week. Parties interested in taking over the company are frustrated with the board’s reluctance to - [May the voice be with you](https://twistedtoast.com/may-the-voice-be-with-you/) - May the voice be with you6 July 2018 — Louis Eksteen Voice first, mobile second I can’t stand Siri. Apple’s voice assistant is irritating beyond, because she always pops up out of nowhere when I’m actually trying to do something else. At Toast HQ we often hear someone shouting rude comments at Siri, such as - [Instagramification](https://twistedtoast.com/instagramification/) - Instagramification2 December 2016 — Louis Eksteen I love Instagram. Its instant filtering makes anyone a moody photog type. It’s now also clear, in hindsight, that Facebook made the deal of the century when they bought this hip app for only $1bn. The way in which the social network is monetising Instagram is simply brilliant. Every - [Four years later](https://twistedtoast.com/four-years-later/) - A journey of gratitude and growth As we step into the festive season, marking the end of another year and the dawn of a new one, it’s a time for reflection and anticipation. This moment is particularly poignant at Twisted Toast Digital, as we look back on the world adapted to a new normal post-COVID-19. - [Chartered Wealth Solutions goes with Twisted Toast!](https://twistedtoast.com/chartered-wealth-solutions-goes-with-twisted-toast/) - New brand content agency Twisted Toast: Digital Media Architects has announced that respected retirement planning specialists Chartered Wealth Solutions has appointed the agency to deliver various brand content services. John Campbell, CEO of Chartered Wealth Solutions comments: "Twisted Toast understands how Chartered Wealth Solutions needs to use our valuable content to ensure deep engagement with clients. An important part of our marketing communication strategy going forward is to utilise our own brand content to add value to clients' lives." - [The Cannes Lions view on #scamvertising](https://twistedtoast.com/cannes-lions-view-scamvertising/) - Q&A with Cannes Lions CEO Philip Thomas Scam ads (#scamvertising) is advertising made only for the purpose of winning awards, not because of sound commercial and business reasons. Some dodgy advertising agencies create scam ads to elevate themselves to the level of "award-winning", ironically for their own commercial and business reasons. Clients love agencies that have won awards — any awards — so business rolls in after the award show hangovers have passed. But what happens when the scam goes bust? According to Philip Thomas, Chief Executive of the Cannes Lions Festival of Creativity, Cannes Lion awards are incredibly important to agencies and marketers. "It means business, talent ... it's the way of measuring quality in creativity. That’s why we are growing so fast, clients value Lions." Scam ads (#scamvertising) is advertising made only for the purpose of winning awards, not because of sound commercial and business reasons. Some dodgy advertising agencies create scam ads to elevate themselves to the level of "award-winning", ironically for their own commercial and business reasons. Clients love agencies that have won awards — any awards — so business rolls in after the award show hangovers have passed. But what happens when the scam goes bust? - [The internet isn’t perfect; don’t expect it to be](https://twistedtoast.com/internet-isnt-perfect-dont-expect/) - Don’t think the digital world always delivers By Louis Eksteen Just because the internet and its myriad machinations mostly work, it doesn’t mean it always does. Websites aren’t always available, email isn’t always received, passwords aren’t always safe, things aren’t always what they seem to be on the internet and the cloud... well, the cloud isn’t really a cloud. - [The quest for artificial general intelligence](https://twistedtoast.com/the-quest-for-artificial-general-intelligence/) - Navigating towards a next frontier The recent disruptive, management, board and shareholder upheavals at leading generative artificial intelligence firm OpenAI has focused the technology world’s attention firmly on its next frontier, the search for systems with artificial general intelligence (AGI). According to an analysis created by The Economist, this has divided the AI cognoscenti into two basic camps. Doomers “believe that, left unchecked, AI poses an existential risk to humanity and hence advocate stricter regulation”, while boomers “play down fears of an AI apocalypse and stress its potential to turbocharge progress”. - [Global acclaim as Poultry Bulletin wins International Content Marketing Award](https://twistedtoast.com/global-acclaim-as-poultry-bulletin-wins-international-content-marketing-award/) - Poultry Bulletin magazine, the official mouthpiece of the South African Poultry Association (SAPA), has won silver in the prestigious International Content Marketing Awards 2023, which were announced in London on Thursday. Editor Melinda Shaw of Shaw Media expressed the significance of winning an award in such a competitive field, in which Poultry Bulletin fought off fierce competition from over 30 countries, to stand alongside international brands such as Qantas Think Event Series (gold winner), Porche Post Magazine (bronze) and Barclays Avios Rewards - A connected journey for Barclays and British Airways (shortlisted) in the category Best Use of Monetised Content. - [Atterbury giant Springbok shirt student prank campaign for Atterbury Property](https://twistedtoast.com/atterbury-giant-springbok-shirt-student-prank-campaign-for-atterbury-property/) - Students' prank leads to positive outcome “Borrowing” of Atterbury's giant Springbok jersey leads to donation to Atterbury Trust With Springbok spirit currently at a high, two Pretoria students took their enthusiasm for the Bokke campaign a bit too far. They decided to “borrow” the giant Springbok jersey that is dressed on the large Angus Taylor statue “Child of the Dust” by Atterbury Property during each Rugby World Cup tournament, for their own purposes. This renowned stone statue stands in front of the company's Clubhouse headquarters in Hazelwood, Pretoria. - [Gratitude in waves: My personal account of being rescued by the NSRI](https://twistedtoast.com/gratitude-in-waves-my-personal-account-of-being-rescued-by-the-nsri/) - Safety on the ocean: Lessons learnt As I finished final preparations for my intended Reverse Miller’s Run downwind surfski paddle on the beach in front of my local club, Fish Hoek Beach Sports Club (FHBSC) at just before 16:00 on Thursday afternoon, 21 September 2023, I activated the South African National Sea Rescue Institute’s NSRI SafeTRX app. I selected its continuous tracking setting, sealed my smartphone in its special waterproof bag and made sure its lanyard was securely fastened to my personal floatation device (PFD). This is the best thing I could have done before heading out, as soon enough, I needed to be rescued. - [Fight, Love, Persevere](https://twistedtoast.com/fight-love-persevere/) - The power of unity One of my favourite poems of all time is Welsh poet, Dylan Thomas’ “Do not go gentle into that good night.” While the poem is commonly interpreted as a son’s appeal to his ailing father to sustain his will to live, it has always resonated more profoundly with me, encapsulating the prevailing spirit of South Africans today. We’re a tenacious bunch and it is probably not too surprising that our desire to survive and thrive, no matter the adversity we face, is tattooed on our nation’s psyche. Which brings me to sport and more specifically rugby and our heroic Boks. - [Breast cancer awareness month 2023: More than just awareness](https://twistedtoast.com/breast-cancer-awareness-month-2023-more-than-just-awareness/) - Align your brand with a cause that saves lives October marks the annual Breast Cancer Awareness Month (BCAM), a campaign that brings the realities of breast cancer to the forefront of public conversation. With pink ribbons symbolising the struggle, hope and resilience of countless women, this month is far more than just a superficial observance. While awareness is crucial, it’s only a piece of the puzzle in the fight against breast cancer — a condition that is unfortunately increasing among South African women and stands as one of the most common cancers amongst women across races and classes. - [WhatsApp Channels: A Game-Changer for Brand Content Broadcasting](https://twistedtoast.com/whatsapp-channels-a-game-changer-for-brand-content-broadcasting/) - Private following eliminates brand message fatigue Meta Platforms, much like other giants in the digital economy, has a knack for emulating the successful features or products of its rivals. They borrowed the Stories format from Snap and introduced Reels — a short video format inspired by TikTok’s success. With Threads, they even seem to pay homage to Twitter, if not X. - [Riding the Waves of Business](https://twistedtoast.com/riding-the-waves-of-business/) - What downwind surfski paddling teaches us about corporate success Navigating the sea of business opportunities is much like riding the ocean swells on a downwind surfski paddle. When we think of the infamous Miller’s Run in False Bay, South Africa, it’s not just about battling the elements; it’s about mastering a skill that’s as mentally challenging as it is physically demanding. Much like the business environment, the ocean offers us a mix of risk and reward, teaching invaluable lessons that can be applied in the corporate arena. - [Spring clean](https://twistedtoast.com/spring-clean/) - Why spring brings renewed optimism As the first sun of Spring Day stretches its golden arms across the horizon, there’s an undeniable feeling of rejuvenation in the air. The season carries with it not just the promise of fresh flowers, budding trees and balmy air, but a sense of renewed vitality that reverberates through the community, from homes to businesses. As we revel in this natural upturn, there is a unique power to this positivity that extends into thinking at Twisted Toast Digital. - [Celebrating South Africa’s pillars of strength](https://twistedtoast.com/celebrating-south-africas-pillars-of-strength/) - The power of women As the winter sun casts a golden hue over South Africa’s vast landscapes this August, the nation pauses, and with heartfelt gratitude celebrates its most invaluable gems - its women. August marks Women’s Month in South Africa, with the pinnacle being Women’s Day next week on the 9th. A day not just of remembrance, but of celebration, recognition, and above all, immense respect for the countless roles that women play. - [Harness the power of generative AI for your business](https://twistedtoast.com/harness-the-power-of-generative-ai-for-your-business/) - Fast-track competitive advantage with Twisted Toast Digital’s new generative AI advisory service In the fast-paced world of digital innovation, staying ahead is not just an advantage; it’s a necessity. From the C-suite to your frontline, one breakthrough technology holds the key to redefining productivity, innovation and business competitive advantage - generative AI. As a digital marketing agency specialising in providing generative AI-driven advisory solutions, we’re introducing a revolutionary new AI client service. We will guide your business in leveraging the transformative capabilities of tools such as ChatGPT, ensuring you stay ahead in this era of exponential technological advancement. - [Instagramification in overdrive](https://twistedtoast.com/instagramification-in-overdrive/) - Is it goodbye to Twitter as Meta launches Threads? As I’m writing, news just in is that the overnight launch of Meta’s intended Twitter killer app, Threads, has already signed up a significant number of users. According to Meta CEO Mark Zuckerberg 10 million users signed up for the Threads app in its first seven hours. - [Our wonderful country](https://twistedtoast.com/our-wonderful-country/) - From the Drakensberg to the Swartland, this land is your land and this land is my land I’ve been privileged to have been able to visit two of our country’s most captivating destinations recently. First, my family and I visited one of my favourite places in the world, the Drakensberg. This magical mountain range occupies a truly special place in my heart. - [Six reasons why SurveyMonkey is the bomb](https://twistedtoast.com/six-reasons-survey-monkey-bomb/) - The research industry, like many others, has for decades benefitted from excellent margins in an offline world. With no real alternatives, market intelligence in the real world came at a premium. Not any more. SurveyMonkey is an inspirational example of a digitally disruptive offering that is delivering a quality service online. Cheaply. With no physical infrastructure needed, doing surveys online works well. Many others tried online surveying, but for my money, SurveyMonkey is the bomb. - [SAB Miller Brewing process](https://twistedtoast.com/sab-miller-brewing-process/) - When reputation management consultancy Corporate Image was tasked by its client, SABMiller Group Technical, to handle the development of an animation video to illustrate the global company’s brewing process, it turned to Twisted Toast Digital. This new brand content agency is an expert at the visualisation of brand stories. - [Why ShowMax is no Netflix](https://twistedtoast.com/why-showmax-is-no-netflix/) - ShowMax compares poorly to Netflix, real TV apps ShowMax was launched recently in a blitz of publicity and advertising. Tech insiders were quickly gushing South Africa’s Netflix has arrived. But has it really? I don’t think so. Not if you’ve actually got the real Netflix. Or HBO NOW, Showtime, Hulu, Amazon Prime Instant Video or even almost the whole Roku catalogue. The launch of ShowMax has all the hallmarks of a not-well-thought-through, quick “just get it done” project. I can imagine the panicky boardroom exchange: “Netflix is coming! We need internet video on demand. Just get it done!” - [A toast to toast in popular culture](https://twistedtoast.com/a-toast-to-toast-in-popular-culture/) - Toast: it's everywhere! Whether it's enjoyed as a light mid-afternoon snack, in bed with a cup of tea, or as part of a complete breakfast buffet, toast is an indispensable part of the breakfast landscape. There's something inherently soothing and fundamentally satisfying about a slice of good toast, which explains why it's so popular, and why popular culture is steeped in references to toast.Just this last December, the BBC released their critcally acclaimed drama 'Toast' starring Helena Bonham Carter. The movie is a heartwarming coming-of-age drama about a young lad named Nigel, and his desire to pursue an interest in the culinary arts. Billed as the “ultimate nostalgia trip through everything edible in 1960's Britain”, the movie takes its name from Nigel's mom's inability to cook anything beyond toast. - [Tech-Driven Agriculture Flourishes Amidst Traditional Art Scene’s Digital Reluctance](https://twistedtoast.com/tech-driven-agriculture-flourishes-amidst-traditional-art-scenes-digital-reluctance/) - Farmers are better at digital than the art world The digital landscapes of two unique sectors have piqued my interest recently: the tech-infused agriculture industry and the conventionally-bound art world. Each of them stands at a distinct point in its digital journey, revealing a compelling contrast. - [Twisted Toast Digital: Your Trusted Partner for Bespoke Marketing Solutions](https://twistedtoast.com/twisted-toast-digital-your-trusted-partner-for-bespoke-marketing-solutions/) - Big or small, old or new, we can help with all your marketing needs In today’s digital era, the difference between a good business and a great one often lies in its ability to adapt, innovate and leverage technology to communicate effectively with its audience. At Twisted Toast Digital, we understand this intricate landscape and are committed to offering bespoke marketing solutions, designed to help your business thrive, regardless of its size or the complexity of its needs. - [Memories I hold dearest](https://twistedtoast.com/memories-i-hold-dearest-updated/) - Twisted Toast is 12 years old, but my relationship with its founders goes back at least twice that long. Kim and Louis, two of the most interesting people I’ve ever met; joined at the hip, yet so different in character. Kim, the doting mother, wife, organiser, boss. Louis, the bachelor, strategist, canoeist, raconteur, dreamer. Here are some memories I hold dearest. - [Optimising content for AI queries: A guide](https://twistedtoast.com/optimising-content-for-ai-queries-a-guide/) - Leveraging artificial intelligence to enhance your content strategy Introduction The era of optimising content for traditional search engines is evolving as artificial intelligence (AI) begins to play a larger role in internet queries. Previously, search engine optimisation (SEO) was focused on creating quality content for Google’s search algorithm. However, the emergence of AI-powered language models, such as OpenAI’s ChatGPT, has drastically altered the landscape of content creation and optimisation. - [What we can learn from our best friends](https://twistedtoast.com/what-we-can-learn-from-our-best-friends/) - It’s a dog’s life at The Toast My cocker spaniel fur kid Simba, almost never leaves my side when I’m at home. He is my shadow companion and lights up my day with his always-on zest for adventure, not to mention his larger than life personality! Simba’s smile is contagious when I walk in the door and there are few things better than knowing he’s always keen to embrace doing whatever I’m busy with, alongside me (unless it involves his bath time…). - [Our clients make us who we are](https://twistedtoast.com/our-clients-make-us-who-we-are/) - Shared values lead to mutual respect At Twisted Toast Digital, we believe our clients make us who we are. As a digital first, hybrid marketing agency that values excellence in every aspect of our work, we know that the success of any business depends on the quality of its clients. This is why we choose our clients carefully, seeking those who share our values, vision and goals. - [From colleagues to friends to family: A tale of long-term relationships](https://twistedtoast.com/from-colleagues-to-friends-to-family-a-tale-of-long-term-relationships/) - As I reflect on my 21-year relationship with Kim and Louis, it occurs to me this is the longest non-family relationship I have ever had. Not without its break ups and reconciliations, we have remained together, just like a family. - [Honey on Toast](https://twistedtoast.com/honey-on-toast/) - The Toast’s 12 birthday feels a bit like those Facebook friendaversaries that clap and cheer as it announces you and so-and-so have been friends for THREE YEARS! When actually you knew each other when you had pimples and braces. - [An ode to Twisted Toast](https://twistedtoast.com/an-ode-to-twisted-toast/) - My heartfelt congratulations on Twisted Toast’s 12 years in business! May your boundless creativity, innovation and professionalism multiply over years to come. - [12 Years of growth: The power of the journey](https://twistedtoast.com/12-years-of-growth-the-power-of-the-journey/) - A wild 12-year ride continues: New challenges, new milestones As Twisted Toast Digital celebrates its 12th birthday, I’m reminded that the journey is what truly counts. The experience of discovery, the highs and lows, the agony and ecstasy and the ride itself — these are the things that matter, not a mystical final destination. So far, it has been the best trip I could wish for. And what a long, strange trip it’s been. - [A toast to 12!](https://twistedtoast.com/a-toast-to-12/) - AI made me do it If you're looking for a lucky number, look no further than 12! Not only is it divisible by 2 and 3, making it a hit with mathematicians, but it also has significance in astrology, with 12 different zodiac signs to choose from. And let's not forget the practical applications - when you need a convenient quantity of something, a dozen, or 12, is always a safe bet. Plus, with 12 hours on a clock, you'll always have time to enjoy all life has to offer! So next time you see the number 12, take a moment to appreciate all the ways it makes life just a little bit sweeter! - [A leadership masterclass from Bruce Springsteen](https://twistedtoast.com/a-leadership-masterclass-from-bruce-springsteen/) - With Bruce Springsteen and his his E Street Band touring the USA at the moment, it reminded me of a historic live performance performed by The Boss and his band in Leipzig, Germany in July of 2013. It shows that not only is Springsteen a remarkable musician, he can also teach us all a thing or two about leadership. Enjoy this wonderful leadership masterclass. It’s a foot-tappin’, sing-along masterpiece. - [When a business bug strikes, turn it into an advantage](https://twistedtoast.com/when-a-business-bug-strikes-turn-it-into-an-advantage/) - We all make mistakes, it’s what we do about them that matters As a business owner or manager, making mistakes is an inevitable part of the job. While it can be frustrating to deal with mistakes, let’s call them business bugs, it’s important to remember they can also present an opportunity to improve customer experience and turn a negative situation into a positive one. - [UJ wins three global awards for 4IR campaign](https://twistedtoast.com/uj-wins-three-global-awards-for-4ir-campaign/) - For the past four years the University of Johannesburg’s (UJ) Marketing and Brand Management Unit has been working on a marketing project to position the university as a leading voice in the Fourth Industrial Revolution (4IR). - [Toasty thoughts](https://twistedtoast.com/toasty-thoughts/) - The road to our destiny By Louis Eksteen Kim and I are sitting down for breakfast at a fabulous foody retreat hotel in the Drakensberg during one of the legendary UpperCase Media management conferences/jols. During the session the day before we were introduced to this new thing, a kind of chat app with place for only - [Twisted Toast in Entrepreneur Magazine!](https://twistedtoast.com/twisted-toast-in-entrepreneur-magazine/) - When The Toast was just a little startup :) - [FAQs](https://twistedtoast.com/faqs/) - What exactly do you guys do? Twisted Toast is a full service digital and brand content agency, so we’re capable of servicing any digital need from design to development, including social media activation. But our speciality is assisting clients with creating own brand content. We’re a beverage/car/financial services company. We don’t produce content like media - [Three new marketing communication trends](https://twistedtoast.com/120-2/) - Trend 1: The social web and app internet The way in which the internet is used is changing. With the advent of a new range of mobile connected and enabling devices, the internet is increasingly being used to access dedicated, specifically functional programmes commonly known as apps. These bespoke application tools fit easily into connected - [The Twisted Toast Brand Content Continuum](https://twistedtoast.com/the-twisted-toast-brand-content-continuum/) - [What we do](https://twistedtoast.com/what-we-do/) - Founded on 1 April 2011, Twisted Toast Digital is South Africa’s first dedicated digital brand content agency. The advent of social media such as Facebook and Twitter, the app internet and connected mobile media devices such as the iPhone and iPad have forever altered the marketing communication landscape and, for the first time, brand owners - [Twisted Toast launches!](https://twistedtoast.com/twisted-toast-launches/) - Louis Eksteen and Kim Browne launch Twisted Toast Digital First for South Africa with launch of dedicated brand content agency for digital media The publishing team behind the success of South Africa’s leading magazines FHM and heat, Kim Browne and Louis Eksteen, have launched Twisted Toast Digital –– a first for South Africa as a dedicated - [Twisted Toast brand identity](https://twistedtoast.com/twisted-toast-brand-identity/) - Every business has to start somewhere and for Twisted Toast and its digital presence, that story begins with our brand identity and logo. We began by polling the office on what logos we liked. We combed the web, magazines and more looking for logos that resonate with us personally. After rigorous discussion, we narrowed it - [Welcome to Twisted Toast](https://twistedtoast.com/welcome-to-twisted-toast/) - The founders of Twisted Toast: Digital Media Architects. Louis Eksteen (Managing Director), Kim Browne (Chief Executive Officer) and Erik Verster (Creative Director) Twisted Toast: Hybrid Marketing Agency is South Africa’s first fully-fledged brand content and real time marketing agency. Brand communication is morphing into real time content marketing During the last year marketing communication has - [Fresh, hot toast!](https://twistedtoast.com/fresh-hot-toast/) - By Kim Browne A month in the life of a startup The month of March has truly been memorable and will definitely be talked about by the four founders of Twisted Toast at many a social gathering going forward. Still “officially” employed by the company we previously worked for, but with the dismantling of the - [Twisted Toast in the news](https://twistedtoast.com/twisted-toast-in-the-news/) - It's been a crazy busy first fortnight in the Twisted Toast offices, with client pitches, setting up our new offices and generally getting stuck in the crazy tempo and frenetic energy of a startup, but we still had enough time to check who's been talking about us! Twisted Toast in the news recently (01/4 - - [Twisted Toast social visits in April](https://twistedtoast.com/twisted-toast-social-visits-in-april/) - Twisted Toast's first month was one filled with many a familiar face, as old friends and colleagues popped in to come visit. Nico Nel who stopped by for what's fast becoming the traditional Friday Nando's lunch at the Twisted Toast canteen. Our last Friday social event at the 'old' Twisted Toast offices prior to our - [The story of the Twisted Toast business cards](https://twistedtoast.com/the-story-of-the-twisted-toast-business-cards/) - The business card is an old paper staple of company information, and an unavoidable part of doing business, even in an age of Facebook, cloud computing and paperless offices. But being a somewhat quirky bunch at Twisted Toast, we wanted something slightly different with our business cards. Having created the Twisted Toast corporate identity, creative - [Ready, steady, go!](https://twistedtoast.com/ready-steady-go/) - By Kim Browne The much anticipated launch day for Twisted Toast finally arrived on Friday 01 April 2011. One of the first decisions we made was that the founding four plus our non-executive Chairman were going to go for lunch at the ever-popular quaint Portuguese Johannesburg restaurant, Parreirinha to celebrate our existence. At Twisted Toast - [The story of the Twisted Toast offices](https://twistedtoast.com/the-story-of-the-twisted-toast-offices/) - Twisted Toast’s first month of operation was spent working out of our MD Louis Eksteen’s home in true start-up style. The plan was however, to always move into a professional office as soon as possible. We had already secured office space above Starcom at the Country Club Estate in Woodmead, but we were only able to - [Twisted Toast now a member of the DMMA!](https://twistedtoast.com/twisted-toast-now-a-member-of-the-dmma/) - It gives us great pleasure to announce that Twisted Toast: Digital Media Architects are officially members of the Digital Media and Marketing Association (DMMA). Formerly the OPA, the DMMA is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa. The DMMA currently represents over 55 - [Kim's June Musings](https://twistedtoast.com/kims-june-musings/) - Day 1, month 2 of our existence, everything feels so different in the professional office in Woodmead. We have to pinch ourselves to realise this adventure is really happening. Not that there’s much time for reflection, as we have our first client meeting on the first day back. We are grateful to have “real” work - [First Twisted Toast print ad hits shelves!](https://twistedtoast.com/first-twisted-toast-print-ad-hits-shelves/) - Twisted Toast's very first print ad hit newsstands yesterday! Prepared for our client CTP Printers Johannesburg, the advertisement highlights CTP's 40-year printing relationship with Time Magazine. The advertisement is on page 8 in the 6 June 2011 issue of Time (on sale now), and was also run on the Companies & Markets front page (17) - [Twisted Toast's second print ad](https://twistedtoast.com/twisted-toasts-second-print-ad/) - Twisted Toast's second print ad, prepared for CTP Printers Johannesburg, flighted in Financial Mail this week! The advertisement, viewable in full below, highlights FM's longstanding business relationship with CTP Printers Johannesburg. - [QuadPro Power Solutions](https://twistedtoast.com/quadpro-power-solutions/) - When power engineering firm QuadPro Power Solutions approached Twisted Toast for a logo, they were expecting something clean and strong that represented their many years of collective electrical engineering expertise. Twisted Toast's creative team worked on several concepts before settling on the following logo: Upon presentation of the logo to a very happy client, - [The culture of content](https://twistedtoast.com/the-culture-of-content/) - When a brand embarks on a content strategy, it follows a path that impacts directly on brand and organisational culture. If real time continuous brand content marketing is to be successful, it will touch all aspects of a brand and become ingrained in everything the brand does. One of the best examples of how brands - [Kim's Winter Musings](https://twistedtoast.com/kims-winter-musings/) - July always seems to drag - but not at Twisted Toast, where it’s been a really short month. In fact, we’ve been too busy to add any new clients to our list, so we remain at five, with some hot prospects in the pipeline. The month kicked off with our first location video shoot for - [Twisted Toast launches new brand content sites](https://twistedtoast.com/twisted-toast-launches-new-brand-content-sites/) - Twisted Toast has launched a new set of brand content websites for Chartered Wealth Solutions (corporate) and Retire Successfully (brand content). As part of this two-website project, Twisted Toast relaunched the Chartered Wealth Solutions website, as well as developing a new, content-focused website for its brand extention Retire Successfully. In addition a range of integrated - [In addition, not instead](https://twistedtoast.com/in-addition-not-instead/) - The debate rages on. Will digital media replace print? No it won’t, is the glib answer to this perennial favourite. The print industry is, however, going through structural change, no doubt about that. But this massive adjustment in print’s fundamentals, being brought about by the digital driving force, is not about obliteration, but rather how - [Kim's September Musings!](https://twistedtoast.com/kims-september-musings/) - Chattegies, bubble toast and getting the work out; that’s what August has been about at Twisted Toast. The thing about having clients is they keep you busy! One of our esteemed clients wrote on our blackboard that we should “Always do what the client wants!” and that’s something we’re aspiring to. What’s been a fascinating - [QuadPro](https://twistedtoast.com/quadpro/) - When power engineering firm QuadPro Power Solutions approached Twisted Toast for its brand identity design project, the company expected something clean and strong that represents their many years of collective electrical engineering expertise. Twisted Toast’s creative team worked on several concepts before settling on a powerful logo, representing electricity. Upon presentation of the logo to - [MMAP appoints Twisted Toast as their communications agency](https://twistedtoast.com/mmap-appoints-twisted-toast-as-their-communications-agency/) - MMAP appoints Twisted Toast as their communications agency Specialist out of home (OOH) media company MMAP (previously known as Michele Munro & Associates) has appointed Twisted Toast: Digital Media Architects as brand content and marketing communication agency. MMAP (pronounced “map”) delivers a variety of specialised integrated outdoor solutions to Media Agencies on behalf of over - [Twisted Toast Digital handles brand content for Make a Million](https://twistedtoast.com/twisted-toast-digital-handles-brand-content-for-make-a-million/) - Twisted Toast Digital handles brand content for Make a Million For the seventh consecutive year the Make A Million (MAM) competition will reward the participant trader with the highest cash balance in his or her PSG Online account at the end of the competition with R1 million cash. MAM is a real life single stock - [Apps should be useful and fun](https://twistedtoast.com/apps-should-be-useful-and-fun/) - Two amazing phone and tablet apps were launched recently that are epitomes of what is possible nowadays. The first, FNB’s brilliant utility banking app, has raised the bar in terms of functionality. The app is easy to install, easy to link to your profile via online banking and it works. Well. The second is the - [Kim's musings: October 2011](https://twistedtoast.com/kims-musings-october-2011/) - For the previous two months we were “stuck” on five clients. Many pitches in, lots of promise - but no movement. Then in the first week of September we signed two new clients - Danceweb and MMAP (formerly Michele Munroe & Associates, pronounced "Map") and so started our obsession with Hip Hop Dance and out - [Twisted Toast launches MMAP web presence](https://twistedtoast.com/twisted-toast-launches-mmap-web-presence/) - Twisted Toast is proud to have launched an integrated web presence for our seventh client, MMAP! Utilizing the WordPress platform and custom themes, Twisted Toast delivered a world-class website and newsletter. MMAP Director Clare O'Neil had the following to say about our work: Be sure to check out the brand-new MMAP website! - [Kim's Musings: November 2011](https://twistedtoast.com/kims-musings-november-2011/) - Why is it that October always flashes by in a blur and before you know it, there’s only eight weeks left until Xmas? They say the busier you are, the quicker time flies and this is certainly the experience at Twisted Toast. Our nine clients (one extra added this month) are doing an excellent job - [TT clients are world champions!](https://twistedtoast.com/tt-clients-are-world-champions/) - Twisted Toast is incredibly proud of the fact that not one, but two of our clients are world champs! At the recent IDO street dance world championships in Austria, DanceWeb's formation team FULL CIRCLE took gold. Twisted Toast is currently working on an updated digital presence for DanceWeb (watch this space), and one of the team - [Brand media flying high](https://twistedtoast.com/brand-media-flying-high/) - I’m enjoying Steve Jobs: The Exclusive Biography by Walter Isaacson. It’s a remarkable portrait of an unusual individual. Steve’s ability to ensure the future by inventing it is a business philosophy many try but few succeed in. It’s made me think about what’s next for media. I like iMaverick, founder and editor Branko Brkic’s unique - [Vodacom interim results: Presentation Art](https://twistedtoast.com/vodacom-interim-results-presentation-art/) - Twisted Toast created presentation art for Vodacom Group Limited CEO Pieter Uys' interim results presentation on 7 November 2011 Twisted Toast was contracted by Belinda Williams, Group Executive: Investor Relations at Vodacom Group Limited to produce high quality presentation art for the company’s interim results presentation (for the period to end-September 2011). In order to - [Presentation art for Vodacom](https://twistedtoast.com/presentation-art-for-vodacom/) - We've been hard at work at Twisted Toast these last few weeks, producing several Prezi presentations for one of our favourite clients, Vodacom! We're so proud of one presentation in particular, we've added it to our Portfolio section, so be sure to check the making of Vodacom's interim results Prezi presentation if you want to - [Vodacom Africa Com Prezi Presentation](https://twistedtoast.com/vodacom-africa-com-prezi-presentation/) - Working with Ashleigh Dubbelman, Vodacom's senior specialist in corporate communications, Twisted Toast produced yet more presentation art for Vodacom, this time for Johan Dennelind, CEO: Vodacom International and his presentation at this year's Africa Com. - [Kim's Musings for December 11 and January 12](https://twistedtoast.com/kims-musings-for-december-11-and-january-12/) - On 11/11/11 we decided to set ourselves the vanity challenge of growing our client base to 11 before the close of 2011, whilst ensuring we don’t skip a beat with our existing client base. Eight months in, we’re still crawling at Twisted Toast and up for giving almost anything our best shot. We've made it - [The content marketing buzz](https://twistedtoast.com/the-content-marketing-buzz/) - I recently came across a quirky iTunes podcast called Content Marketing and Merlot. The two hosts Brody Dorland and Jayme Thomason chat about what’s up in the brand content world over a glass of quality wine in a Kansas City bar called Cellar & Loft. The discussions deal with how content marketing is developing into - [myPSGKonsult campaign](https://twistedtoast.com/mypsgkonsult-campaign-2/) - Twisted Toast was briefed on 25 October 2011 by PSG Konsult to deliver a marketing communication campaign from 1 to 23 December 2011 to create awareness and drive downloads of the myPSGKonsult iPhone and Android app. Objectives • Brand development: Positioning statement • Communication campaign plan and execution strategy • Social media creation, monitoring and - [Happy Holidays from Twisted Toast!](https://twistedtoast.com/happy-holidays-from-twisted-toast/) - Twisted Toast would like to wish the very best of the festive season to all our clients and suppliers. See you all in 2012! - [Chartered Wealth Solutions portfolio](https://twistedtoast.com/chartered-wealth-solutions-portfolio/) - It's been an exceedingly busy year at Toast HQ for the Twisted Toasters, and considering we're about to close the offices and head off for a well-deserved holiday, we thought we'd take a look back at what we've done this year for our first client, Chartered Wealth Solutions. We initially approached CWS early this year - [Twelve marketing and media predictions for 2012](https://twistedtoast.com/twelve-marketing-and-media-predictions-for-2012/) - Advertising as conversation Short-form cost-efficient advertising, driven by micro media such as Twitter and Facebook, will become more prevalent, while long-form expensive commercials fade a bit. Advertising as conversation is the result. iPad 3 is launched Why list a product launch prediction? Because the iPad 3 will respond to increasing pressure from successful “other” tablets - [Twisted Toast wallpapers](https://twistedtoast.com/twisted-toast-wallpapers/) - Start 2012 off with Toast! Download one of the Twisted Toast wallpapers for your computer and enjoy the soothing goodness of toast and clouds on your desktop! Click on the images below to open - [Twisted Toast’s focus for 2012](https://twistedtoast.com/twisted-toasts-focus-for-2012/) - It’s a new year, and with it, a slew of new challenges for Twisted Toast Digital. With two weeks of the new year now under our belt, the Toasters are settling in nicely to 2012. We hit the ground running, with clients requesting work from the very first day in. In two short weeks, there’s - [The two Facebooks](https://twistedtoast.com/the-two-facebooks/) - By Louis Eksteen Facebook is now rapidly morphing into a two-headed beast. The reason is its intended initial public offering (IPO), a stock exchange listing that will happen this year. The company says it “expects to start filing public financial reports no later than April 30, 2012”. The first, familiar Facebook is the ubiquitous social - [CTP brochures](https://twistedtoast.com/ctp-brochures/) - Following the success of our print advertisement commemorating their printing of 40 years of Time magazine, Twisted Toast were commissioned by CTP Printers to produce brochures for their Johannesburg and Durban print presses. We travelled to Durban, interviewed their staff, photographed their machines, laboured over the copy and at long last, we're very proud to - [Spreading the love - Kim's March Musings](https://twistedtoast.com/spreading-the-love-kims-march-musings/) - The month of love got off to a good start with TTD adding client number 12 to its growing list. Eleven months into the business (can’t believe it’s gone by so quickly), we have never had such a slow yet hectically busy month. Let me explain. Things were kind of slow in December/January, with budgets - [Content marketing gains traction](https://twistedtoast.com/content-marketing-gains-traction/) - It had to happen sometime. Now 2012 is shaping up to herald the wide-spread adoption of brand content marketing in the minds, if not yet the hearts of marketing pros everywhere. Last year brand content was around, but not front of mind. Now agencies of all sorts are falling over themselves to call what they - [myPSGKonsult campaign](https://twistedtoast.com/mypsgkonsult-campaign/) - Twisted Toast was briefed on 25 October 2011 by PSG Konsult to deliver a marketing communication campaign from 1 to 23 December 2011 to create awareness and drive downloads of the myPSGKonsult iPhone and Android app. Objectives Brand development: Positioning statement Communication campaign plan and execution strategy Social media creation, monitoring and maintenance Execution Concept - [DanceWeb](https://twistedtoast.com/danceweb/) - Twisted Toast was approached in September 2011 by the highly acclaimed duo of Craig and Mandy Bullock from DanceWeb Studios to develop a new website for their dance school. Twisted Toast subsequently met with the client to establish their needs, and through this process of consultation it was decided that the website development would take - [Formatting for a “mobile web” is out](https://twistedtoast.com/formatting-for-a-mobile-web-is-out/) - By Louis Eksteen When mobile phones introduced limited internet functionality a few years ago a distinction was made between the “mobile internet” or “mobile web” and the “real” internet, to indicate a different or special way to access the network. But in reality all this entailed practically was for web sites to be formatted for - [Menlo RugbyKlub](https://twistedtoast.com/menlo-rugbyklub/) - There's no job or client too small for Twisted Toast, as evidenced by our latest work for Menlo Rugbyklub. Established by the parents of Hoërskool Menlopark to support the rugby efforts of the school, Twisted Toast was approached by the club to create a new website to serve as a central point for news, information, - [Twisted Toast Year One: Retrospective](https://twistedtoast.com/twisted-toast-year-one-retrospective/) - The Twisted Toast team Kim Browne, Chief Executive Officer We're doing it! I remember before starting my career at magazines, how like a “proper” consumer I would look forward to and then totally devour my favourite magazine. Before joining Media24 as a journalism and media graduate fresh out of Rhodes Uni — the coolest - [Visualise it!](https://twistedtoast.com/visualise-it/) - The latest, hottest trend in brand content marketing is visualisation. The cool pinboard social medium Pinterest might have something to do with the surge in popularity of visual representation of data, but to consider visualisation as only a relatively frivolous social marketing activity, will do this powerful brand content platform a disservice. Over the past - [Kim's Musings: April 2012](https://twistedtoast.com/kims-musings-april-2012/) - It’s already been a year and the month of March was a disruptive one, here at the Toast. We have to admit that it hasn’t been without challenges. With the storms early on in the month, our ADSL was fried and it took the better part of a month to get it sorted. We moved - [Still standing! Kim's May Musings](https://twistedtoast.com/still-standing-kims-may-musings/) - April is a crazy month. All the holidays wreck havoc with regular routine and the best made plans. It’s a great month to have a birthday though and in true Twisted Toast style, we literally and figuratively made a feast of it. Thank you to those of you who could share our first birthday celebrations - [Twisted Toast's first birthday party!](https://twistedtoast.com/twisted-toasts-first-birthday-party/) - It's hard to believe that Twisted Toast has already been in existence for a year, but on reflection, it's been an amazing year filled with creativity, hard work and plenty of good times. In celebration of our first birthday party, we invited our clients and some of our closest friends to enjoy a Friday afternoon - [Why I'm loving Google+ ... and so should you](https://twistedtoast.com/why-im-loving-google-and-so-should-you/) - A few months ago Google’s nascent social effort Google+ was derided by the American digerati as a “virtual ghost town” compared to Facebook. A fair amount of people (90m) were already registered as Google+ users, but few were apparently practically using it. (Now 170m+ people are on Google+.) I think Google is secretly happy about being underestimated. - [Twisted Toast on The Money Show: 18 May 2012](https://twistedtoast.com/twisted-toast-on-the-money-show-18-may-2012/) - Twisted Toast MD Louis Eksteen was interviewed on Bruce Whitfield's The Money Show on Talk Radio 702 and 567 Cape Talk on Friday evening 18 May 2012, on why Facebook's stock exchange listing is important in South Africa. - [Five reasons why Facebook IPO is important in South Africa](https://twistedtoast.com/five-reasons-why-facebook-ipo-is-important-in-south-africa/) - Today’s initial public offering (IPO, or first stock exchange listing) of Facebook, the popular social network, is this year’s most exciting share listing in America. The pre-eminent social network’s public trading of shares will make its founders very rich, but what does it mean in a South African context? South Africans were early Facebook adopters, - [Twisted Toast on CNBC Africa: 23 May 2012](https://twistedtoast.com/twisted-toast-on-cnbc-africa-23-may-2012/) - Louis Eksteen interviewed on Open Exchange To discuss the aftermath of the Facebook IPO, Louis Eksteen, Managing Director of Twisted Toast, was interviewed on CNBC Africa's Open Exchange. - [June Solstice - Kim's June musings](https://twistedtoast.com/june-solstice-kims-june-musings/) - May has been a great month at The Toast. We’ve delivered work we’re really proud of for clients such as Vodacom Group Ltd (HD presentation art for the group’s annual results), the Audit Bureau of Circulations (ABC), Nature’s Health Products, Chartered Wealth Solutions stationery and a fabulous trade campaign for OOH experts MMAP. We’re also - [The second revolution](https://twistedtoast.com/the-second-revolution/) - When cellphones first appeared these mobile devices created a huge disruption in telecommunication. This became known as the voice revolution. With the advent of smartphones and faster networks, data transfer (although slowly at first), has now become the second revolution. It’s incredible how quickly this mobile data revolution is growing. At Vodacom’s annual results presentation - [Twisted Toast on The Money Show: 5 June 2012](https://twistedtoast.com/twisted-toast-on-the-money-show-5-june-2012/) - Twisted Toast MD Louis Eksteen was interviewed on Bruce Whitfield's The Money Show (hosted by Mike Wills), on Talk Radio 702 and 567 Cape Talk, Tuesday evening 5 June 2012, regarding Facebook advertising effectiveness and relating to a new Reuters/Ipsos poll. More background here. - [Six surefire tips to kickstart brand content marketing](https://twistedtoast.com/six-surefire-tips-to-kickstart-brand-content-marketing/) - Brand content marketing is quickly becoming the marketing jargon phrase du jour. Since The Coca-Cola Company’s public declaration of its brand content intent, marketing directors everywhere have been scrambling to include “content” into their 2013 vision statements and even into real plans. But for brands and companies not familiar with brand content it’s often difficult to - [Mid-winter hunger pangs - Kim's July musings](https://twistedtoast.com/mid-winter-hunger-pangs-kims-july-musings/) - June has been a great month at The Toast. We continue to beat our monthly and YTD budgets and with four months of this financial year in the bag, we’re in a good place. That doesn’t mean we’re not hungry... we relish opportunities to pitch for new business. Dedicating resources to get signed business out - [The Twisted Toast Prezi Portfolio](https://twistedtoast.com/the-twisted-toast-prezi-portfolio/) - Since our inception in April 2011, Twisted Toast has taken up the challenge of producing dynamic, engaging presentations to meet the communications requirements of our clients. Utilizing zooming presentation software Prezi, and combing its dynamic, changing point-of-view pathing system with high resolution artwork, Twisted Toast has created several beautiful, bespoke presentations for several clients with - [How magazine apps are finding their feet](https://twistedtoast.com/how-magazine-apps-are-finding-their-feet/) - For much of the last two years, or since the importance of the tablet category (read: iPad) became apparent, traditional magazine companies have been scrambling to convert to digital editions that work well. It’s been harder than one might have thought. One issue is the business model. As with other digital delivery platforms, figuring out how - [Kim's Musings - August](https://twistedtoast.com/kims-musings-august/) - Bru-wing in July! If you had foretold a year ago that we’d be brewing our very own Twisted Toast beer in 2012 I would have thought you were smoking something. I mean, I’m really more of a champagne girl myself. But we get to do some crazy stuff at The Toast. It all started with - [Twisted Toast on The Money Show: Social and customer service](https://twistedtoast.com/twisted-toast-on-the-money-show-social-and-customer-service/) - If you want great customer service, use Twitter Twisted Toast appeared on Bruce Whitfield's The Money Show on 2 August 2012, broadcast on Talk Radio 702 and 567 CapeTalk. Topic: The importance of social for customer service. - [Five ways to maximise content creation opportunities](https://twistedtoast.com/five-ways-to-maximise-content-creation-opportunities/) - As companies realise they are in fact media companies and brands themselves, whatever their primary endeavours, the more they need to think about and execute content like media professionals. Technology allows for easy creation and dissemination of great brand content these days, so it’s simple to do, right? Well... maybe. It’s is very simple to - [Kim's Musings - September](https://twistedtoast.com/kims-musings-september/) - By Kim Browne Keeping it real Snow in Johannesburg and summer preceding spring in the big smoke; life has certainly been rather strange this August. In the spirit of keeping things real and honest and not believing your own BS, we would be spinning a large yarn if we said this month has been easy. - [Four reasons to use Facebook advertising... and three not to](https://twistedtoast.com/four-reasons-to-use-facebook-advertising-and-three-not-to/) - By Louis Eksteen Alongside the social revolution, advertising has changed dramatically. Standard advertising formats are being challenged by social units, such as Facebook’s promoted stories. In addition to the complex nature of social advertising is the fact that consumers are spending a significant amount of time engaged with social on their mobile devices. Mobile data - [The rise of hybrid agencies](https://twistedtoast.com/the-rise-of-hybrid-agencies/) - By Louis Eksteen, Twisted Toast The changing communication landscape, driven by technological advances, is now influencing marketing consultancies such as traditional advertising and public relations agencies, as much as the media sector. Marketers are increasingly in direct control of how their communication activities are created. Thus they require a modernised set of services from their - [Kim's Musings - October](https://twistedtoast.com/kims-musings-october/) - Small business rocks! Homonyms can be tricky. They are spelt and sound the same, but mean very different things. Let’s take the root word “rock”. It can mean cool and fun, but it can also be an object found in nature, something solid or even movement. The adjective “rocky” can mean tough and hard. Talk - [Twisted Toast on The Money Show: Steve Jobs and corporate social media use](https://twistedtoast.com/twisted-toast-on-the-money-show-steve-jobs-and-corporate-social-media-use/) - Louis Eksteen, managing director of Twisted Toast Digital was interviewed by Bruce Whitfield on The Money Show on 3 October 2012, broadcast on Talk Radio 702 and 567 Cape Talk. Topic: Steve Jobs, historic 1983 tape recording and corporate social media use (new World Wide Worx research). Watch the video to hear the interview. - [Kim's November Musings](https://twistedtoast.com/kims-november-musings/) - October is always such a busy month and seems to disappear before you can really get into it! At The Toast we managed to sign two new project clients, which will allow us to do a whole bunch of new stuff to add to our portfolio in the coming months. As always, we’re working hard - [How LinkedIn can help you grow](https://twistedtoast.com/how-linkedin-can-help-you-grow/) - If you’re on LinkedIn and even vaguely active on the professional social network, you will have noticed a spate of recent changes to the way it which it looks and works. Far apart from being only a site for job seekers and recruiters, LinkedIn has now morphed, successfully, into a mobile professional network of connections - [What you can learn from small clients](https://twistedtoast.com/what-you-can-learn-from-small-clients/) - As you may know, we've been brewing our own beer here at the Twisted Toast headquarters. The response has been positive and overwhelming - everyone has loved Toast Homebru, so much so, that we were recently approached by Greg Ball, a homebrewer who had produced his own batch of beer. He saw the label we'd done - [Twisted Toast on The Money Show: Staff as social media celebs](https://twistedtoast.com/twisted-toast-on-the-money-show-staff-as-social-media-celebs/) - Louis Eksteen, managing director of Twisted Toast Digital was interviewed by Bruce Whitfield on The Money Show on 1 November 2012, broadcast on Talk Radio 702 and 567 Cape Talk. Topic: What do companies do when their employees become online and social media celebrities? Play the YouTube video above to listen to the radio interview. - [TOAST Homebru gets rated by panel of top SAB tasters](https://twistedtoast.com/toast-homebru-gets-rated-by-panel-of-top-sab-tasters/) - If you’ve been following the activities at Toast HQ over the past few months you’ll know that we recently produced a 2D isometric motion graphics animation for SABMiller Group Technical. We completed this project that explains the beer-brewing process in July 2012. Then we set about brewing our own beer, thinking it wasn’t too tough. - [Kim's December Musings](https://twistedtoast.com/kims-december-musings/) - The year that Gotye! Those who know us well aren’t surprised that we like things twisted at The Toast. And there’s nothing quite like a challenge to stir us up like an extra foamy cappuccino. Looking back, as we approach our second Xmas at The Toast — we’ve had quite a year so far... Time has - [2012 - A look back on our predictions](https://twistedtoast.com/2012-a-look-back-on-our-predictions/) - A little over a year ago, our CEO Kim Browne and our MD Louis Eksteen sat down and penned an article on their predictions for 2012. I’ll be doing the same as well, but I thought it’d be fun to look back at their predictions and rate how well they did. Prediction 1: Advertising as - [The widening dichotomy between digital and print advertising](https://twistedtoast.com/the-widening-dichotomy-between-digital-and-print-advertising/) - All traditional media companies the world over are continuing to experience massive disruption to their long-standing, previously hugely profitable business models. Two announcements, only a few days apart in the second-half of January 2013 are indicative of the harsh new reality for media. The first indicated journalism job cuts at Financial Times (FT). The second - [Lucky number 13](https://twistedtoast.com/lucky-number-13/) - We love to go all out at The Toast and the summer holidays were good to all of us Toasters. After a solid break, we’re back and ready for the year we’re calling "lucky number 13". Change and renewal are ever constant and January is a great time to kick-start fresh ideas. Constant minor refinements - [Twisted Toast on The Money Show: Discussion about Telkom on Twitter](https://twistedtoast.com/twisted-toast-on-the-money-show-discussion-about-telkom-on-twitter/) - Click the YouTube video link to listen to this radio interview. South African state-owned telecommunications and fixed line provider Telkom opened its Twitter account (@TelkomZA) on Monday, 28 January 2013. Bruce Whitfield, host of The Money Show on Talk Radio 702 in Gauteng and 567 Cape Talk in Cape Town discusses Telkom on Twitter with - [Twisted Toast on The Money Show: Discussion about Twitter, Barry Bateman and Oscar Pistorius](https://twistedtoast.com/twisted-toast-on-the-money-show-discussion-about-twitter-barry-bateman-and-oscar-pistorius/) - Click the YouTube video link to listen to this radio interview. With the Oscar Pistorius bail hearing came intense global interest. EWN Pretoria correspondent Barry Bateman's sharp Twitter-based live micro blogging of events increased his followers from 9 000 to over 100 000 in less than a week. Louis Eksteen, managing director at digital brand - [Live blog from Content 2013, Cape Town](https://twistedtoast.com/live-blog-from-content-2013-cape-town/) - by Kim Browne I'm blogging live from South Africa's first brand content marketing conference in Cape Town, happening between 25 and 26 February 2013. Follow all the highlights of Content 2013 right here: - [You should use Google+ and LinkedIn](https://twistedtoast.com/you-should-re-look-google-and-linkedin/) - By Louis Eksteen Using Google+ and LinkedIn will make you a better marketer For many marketers Google+ and LinkedIn still barely register. Who uses Google+ anyway? LinkedIn is just about looking for a new job, right? Wrong. Although it's taken time for these "secondary" social media platforms to become established, they now are. But why should you use - [March Expresso](https://twistedtoast.com/kims-march-musings-2/) - Loved up February By Kim Browne For as far back as I can remember, February has always been a significant month on the yearly calendar. There are a number of life-changing events (good and bad) that I can personally trace back to February. Positively, it’s the shortest month of the year, high summer (hot!) and - [Brand content marketing and the importance of social media](https://twistedtoast.com/brand-content-marketing-social-media/) - Brand content marketing Click the YouTube video link to listen to this radio interview. Brand content marketing is all the rage in the media and marketing industry. Brand content marketing expert and Twisted Toast Digital MD Louis Eksteen was interviewed by Good Hope FM's SeanO during an outside broadcast from the Starcom MediaVest Group office. Louis - [Found online...](https://twistedtoast.com/found-online/) - By Kim Browne On the eve of our official second birthday (1 April 2013), we continue to delight in the joys of running our own little enterprise. March has been a fabulously busy month at The Toast and we are enthralled at having gained a piece of retainer business, which originated with an Internet search. - [Dive in!](https://twistedtoast.com/dive-in/) - This month changed my life By Kim Browne A year ago our family started planning a diving holiday along the unspoilt Kwa-Zulu Natal coastline. We had loads of time to get our diving qualifications. But as John Lennon lamented: “Life is what happens while you’re busy making other plans”. Before I knew it, we had - [Willful blindness in media and advertising](https://twistedtoast.com/willful-blindness-in-media-and-advertising/) - Ignoring realities By Louis Eksteen In her 2011 book Wilful Blindness, blogger, businesswoman and TED regular Margaret Heffernan argues convincingly that people often ignore the obvious for deep psychological reasons she calls willful blindness. People "deny truths that are too painful, too frightening to confront". This ostrich-like head-in-the-sand behaviour can have psychological benefits, such as helping us cope, but in business it often leads to - [The bright side of winter blues](https://twistedtoast.com/the-bright-side-of-winter-blues/) - The bright side of winter blues By Kim Browne Hello winter. Not my favourite time of the year, I’ll confess – but this year I’m adamant about concentrating on the positives associated with Jo’burg winters cold, short days. Firstly, it’s only really eight weeks long. I love snuggling in my thick, warm, goose-down duvet laden - [Talking about a revolution](https://twistedtoast.com/talking-about-a-revolution/) - By Kim Browne Listening to my kids arguing about the meaning of revolution was rather enlightening. “In history, a revolution means a complete change,” Zoe explains patiently to her 11-year-old brother Dylan. He counters that no, it actually means to go around in a circle – mathematically speaking. I’ve never thought about it that way - [Open for busy-ness](https://twistedtoast.com/open-for-busy-ness/) - By Kim Browne The truth in clichés Talk is cheap, money (or in our case signed cost estimates, or CEs for short), buy the whiskey. The reasons why clichés are so popular is in fact because they are true! Clients can call your ideas genius, tell you it needs just one more approval or even - [A spring in your step!](https://twistedtoast.com/spring-step/) - At a recent voice over recording, the artist said -- according to his grandmother, stress is a choice. I was quick to agree, but it got me thinking about what is stressing me out at the moment. The first word to pop in my mind was procrastination, the true thief of time. Running your own - [It's a matter of heritage](https://twistedtoast.com/celebrating-heritage/) - September we looked forward to celebrating Heritage Day, with a braai-day. It also marked Spring Equinox and the imminent arrival of summer! Getting back from the Loeries in Cape Town, it also offered us a welcome respite before returning back to work on Wednesday. It struck me this year that Heritage Day has definitely gained - [Which social media is right for my brand?](https://twistedtoast.com/which-social-media/) - Choosing social media By Louis Eksteen The range of social media options is increasing at pace. Brands need to constantly evaluate new platforms to figure out if their consumers expect them to be there. But with a dizzying array of options, which social media will give the most uplift? I believe there is no right answer - [Making hay](https://twistedtoast.com/making-hay/) - By Kim Browne I've been thinking a lot recently about the the things they never tell you about owning your own business. Or maybe "they" do, but I just wasn't listening. Let's talk about control as a start. It's not hard to imagine that if you're running your own business, you've got more control, right? - [Make it a double](https://twistedtoast.com/make-double/) - Double trouble By Kim Browne Plan, write it down and commit. Three things that are not difficult as such – but the discipline of actually doing this is never easy. Somehow, if you write something down, as “intent” it makes it more real. If you don’t – and the goal is never achieved – it - [When things go wrong](https://twistedtoast.com/when-things-go-wrong/) - When things go wrong By Kim Browne It's funny how, when things go wrong, they do so in threes. Now, I'm not a superstitious type — we launched Twisted Toast Digital on the 1st of April, have regular Friday the 13th parties and I really like black cats — but there's definitely something in this "things come - [Messaging apps rule mobile](https://twistedtoast.com/messaging-apps-rule-mobile/) - Messaging apps: The new social media By Louis Eksteen Messaging apps on mobile devices are the new social media platforms to watch. With the recent Naspers six-month results came the news that Tencent, in which the global South African media giant has a significant shareholding, is actively expanding its messaging app WeChat's reach. Speculation - [Growing and on the move](https://twistedtoast.com/growing-move/) - The Toasters are on the move... By Kim Browne With January out of the way, we are settling into a growth year at Twisted Toast Digital. It's fitting that this ties in perfectly with the length of my hair – gone is the pixie, bring on a growing bob. If things go to plan, I - [Mobile first marketing rules 2014](https://twistedtoast.com/mobile-first-marketing-rules-2014/) - Mobile first marketing mantra getting louder By Louis Eksteen Marketers are increasingly building mobile first action plans into their activities. This year mobile first marketing will be the most important marketing activity for brands. The reason is simple. Smartphones and tablets are rapidly increasing penetration and usage, while marketing tools are becoming more sophisticated. - [Facebook 10th birthday: Twisted Toast Digital on The Money Show](https://twistedtoast.com/facebook-10th-birthday/) - Facebook 10th birthday: Twisted Toast Digital on The Money Show Facebook 10th birthday Louis Eksteen, Twisted Toast Digital managing director appeared on The Money Show on Talk Radio 702 and 567 Cape Talk, hosted by Bruce Whitfield, on 4 February 2014. They discussed Facebook's 10th birthday, Facebook's share price and Facebook success in mobile advertising - [March moving madness](https://twistedtoast.com/march-moving-madness/) - Making a move in March By Kim Browne I’ve been thinking a lot about gratitude recently. Having come to the end our financial year, with just a month away from our official 3rd birthday as an independent, proudly South African hybrid marketing agency, I have an overwhelming feeling of appreciation. After two years of - [Real time marketing essence](https://twistedtoast.com/real-time-marketing-essence/) - Real time marketing means: Be human By Louis Eksteen When Oreo's social media team tweeted its famous "You can still dunk in the dark" brand picture (or ad) during the 2013 Super Bowl stadium blackout, running the text "Power out? No problem", many described it as a real time marketing triumph. (Not all agreed, - [A virtual reality marketing future](https://twistedtoast.com/a-virtual-reality-marketing-future/) - Is virtual reality marketing around the corner? By Louis Eksteen It seems as if not a week goes by without a billion dollar, seemingly groundbreaking purchase by Facebook. Instagram at $1b seemed a steep price to pay for a company not making any money itself. Then, recently, came the $19b pay cheque for WhatsApp, - [Time for change](https://twistedtoast.com/time-change/) - Change is good By Kim Browne April is one of my favourite months of the year. I love the change of season heralded by the golden colour of the trees. I look forward to changing my wardrobe for the coming winter. But mostly, I love the promise of holidays and family time. It is - [Internet television is coming to you](https://twistedtoast.com/internet-television-coming/) - Internet television reality By Louis Eksteen Internet television is the next marketing driving force after social. It's worth remembering television is the original screen. The first screen. Before computer monitors became commonplace, long before the concept of a second (mobile) screen, television (in quaint parlance "the TV set") ruled the living room. Now internet television is challenging traditional television - [Just say no](https://twistedtoast.com/just-say/) - Good can come from saying no By Kim Browne Having spent my formative years in advertising sales, some habits are hard to break. I've always tried to say "yes" to as many things as possible when it comes to clients. And another lesson well learnt is when you really can't say yes, try to - [Five ways marketing agencies are adapting](https://twistedtoast.com/five-ways-marketing-agencies-adapting/) - The new agency mindset By Louis Eksteen By next year this time I believe advertising agencies will be using the word "marketing" a lot more generously. The new connected digital world means advertising and marketing have never been closer. In the old days a real distinction existed between advertising as a sub discipline to the - [Mobile advertising growth assured](https://twistedtoast.com/mobile-advertising-growth-assured/) - This slide explains mobile advertising growth By Louis Eksteen Mary Meeker, partner at Kleiner Perkins Caufield & Byers (KPCB), a Silicon Valley venture capital firm, is renowned for her "state of the internet" annual presentation. She was one of the first analysts to recognise mobile advertising as the sector with the most potential for internet advertising growth. Percentage media time - [The world’s cup](https://twistedtoast.com/world-cup/) - A World Cup media world By Kim Browne Where were you four years ago? We were publishing magazines and experiencing the euphoria associated with hosting the Soccer World Cup in South Africa. Remember Soccer City? My son was eight years old and had the privilege of attending the opening, along with a few other games and - [Facebook importance grows](https://twistedtoast.com/facebook-importance-grows/) - A mobile Facebook's higher influence By Louis Eksteen At Twisted Toast Digital we've recently been involved in a number of social media campaigns for a diverse range of clients. Facebook featured strongly in all these highly successful social activities. The news this week that Facebook has delivered sterling financial results for its second quarter therefore did not come as - [The honour in giving back](https://twistedtoast.com/honour-giving-back/) - Loving giving back By Kim Browne It makes me smile to be reminded of the wonderful South African spirit around Mandela Day. The fact that many Safricans pitch in and want to contribute their 67 minutes or more is always refreshing, as winter takes its last gasp. I love giving back. School kids are mobilised - [Google it!](https://twistedtoast.com/google/) - A life with Google By Kim Browne September is a special month in the calendar I always look forward to through the “long” winter months. The promise of spring mornings and longer days, time away with the family ahead of the last quarter of the year and a little bonus of Heritage Day celebrations - [Native ads are advertorial](https://twistedtoast.com/native-ads-advertorial/) - Native ads: New name for retro marketing By Louis Eksteen Native ads have been the rage for a while. Basically joining advertising and content marketing it's touted as, to channel Tom Wolf, this week's marketing tool of the century. But, wait for it, in reality it's just an oldie (but a goodie). The traditional magazine world developed - [A case of the Triple Ds](https://twistedtoast.com/triple-ds-adaptation-discipline-deadlines/) - aDaptation, discipline and deadlines By Kim Browne It's not the things you can see coming that give you the most grief. Take for instance the sorry saga of my ankle. I didn't injure it doing something “extreme” such as running on trails or portaging with a canoe over rough terrain. It really wasn’t that exciting - [Holdouts lose](https://twistedtoast.com/holdouts-lose/) - Why holdouts lose in the long run By Louis Eksteen A holdout is someone who refuses to accept change. They appear in all walks of life. Property holdouts are those people who refuse to sell their houses or buildings to make way for new developments. In the end they always lose, because new buildings are simply - [Powerful word of mouth](https://twistedtoast.com/word-of-mouth/) - Word of mouth rules By Kim Browne The power of word of mouth is something I’ve been reminded of again recently. You have a need and there’s almost always someone who knows someone who can help you. Whether you’re looking for a casual restaurant for an impromptu lunch in Umdloti (Karibu Nursery is a great venue, - [Brand content trends](https://twistedtoast.com/brand-content-trends/) - The state of brand content By Louis Eksteen As a hybrid marketing agency, we try and keep our finger on the pulse of modern marketing developments. Brand content is of special interest, because content marketing seems to be accelerating in importance in marketing strategy rooms around the world. To start, our understanding of brand content is - [Happy Holidays](https://twistedtoast.com/happy-holidays/) - "Everyone dies, but not everyone lives" By Kim Browne The other day, my kids were discussing their favourite holiday – for me it has always been December. I love having some decent time off, getting away from the humdrum of the regular routine and spending quality time with my immediate family. I may complain about - [A social mixup](https://twistedtoast.com/social-mixup/) - A mixup of personal and business on social By Louis Eksteen The world of social media causes interesting mixups. Personal and business lives are much closer these days than in a past when one's personal and business activities were easily differentiated. Today, most people have some sort of social mixup happening in their lives. The easy - [Balance in business](https://twistedtoast.com/the-business-balance-act/) - Balancing work, family and life By Kim Browne In my opinion New Year’s resolutions are a fun yet ineffective way to change bad habits. Who do you know who’s ever stuck to their resolutions anytime past January? As a fledgling business, fast approaching our 4th birthday, achieving balance is something we seem to grapple with - [Streaming entertainment drives Hollywood](https://twistedtoast.com/streaming-entertainment-drives-hollywood/) - Streaming entertainment means online movies and TV By Louis Eksteen Streaming entertainment is fast becoming the norm for connected households. The latest music download numbers are a clear indication of a worldwide move towards streaming entertainment, rather than downloading and owning. (A quirky trend in the diametrically opposite direction is the massive increase in vinyl record sales. I, - [Travelling light](https://twistedtoast.com/travelling-light/) - Travelling light in a digital world By Kim Browne It’s been a month shy of 21 years to the day that I first travelled to New York and it is still as clear to me as if it happened yesterday. Last year we gave our daughter, Zoe, the choice of experiencing London, Paris or New - [In a digital state](https://twistedtoast.com/in-a-digital-state/) - A digital state of mind By Louis Eksteen I’ve recently become a subscriber to Amazon Prime. Having been a loyal Amazon fan for many years, I decided to try its digital content and subscription benefits, such as early shipping and special deals. I’m hooked! What surprised me the most about Amazon Prime is that it put - [The next growth level](https://twistedtoast.com/the-next-growth-level/) - Blue sky growth By Kim Browne We are grateful that as we approach our 4th birthday at Twisted Toast Digital, we are busier than ever. A number of new clients and additional exciting projects means we get to do what we love everyday — a privileged position to be in. This means more data visualisation - [Robo-advice comes to town](https://twistedtoast.com/robo-advice-comes-to-town/) - SmartRand launches robo-advice By Louis Eksteen The investment advice industry is abuzz about robo-advice. Overseas, especially in America, online-only investment advice is all the rage. Locally SmartRand, an online investment advice platform powered by Galileo Capital, launched recently. What makes SmartRand different from the usual American robo-advisors is its implementation of a combination of investment advice - [Bring it on](https://twistedtoast.com/bring-it-on/) - Bring it on By Kim Browne The sky is always blue at The Toast, which loosely translated means we’ll give almost anything a go. We like being given tasks to solve for clients. We like the challenge, it keeps us stimulated. Working in a demanding space, with tight deadlines; it would be a dream not to - [Connected agriculture](https://twistedtoast.com/connected-agriculture/) - Technology use grows in connected agriculture By Louis Eksteen For centuries farming has been at the forefront of technological development. I’m a fan of Jethro Tull the rock band, but the real Jethro Tull was a renowned agricultural technology innovator. Mr Tull revolutionised seed planting methodologies, amongst other significant agricultural achievements. He would have thrived in today’s connected - [Mid-year!](https://twistedtoast.com/mid-year/) - Mid-year reflections By Kim Browne I hope it’s not just me that feels this year is flying by… June has been a crazy busy month for us at The Toast and somehow as the days blurred into each other, we’ve managed to celebrate solstice with a pajama & curry day, fit in a few client-related - [Top 10 TV apps](https://twistedtoast.com/top-10-tv-apps/) - TV apps, because pay TV is for people who haven’t heard of the internet By Louis Eksteen TV apps, accessed via mobile devices, computers and media players for HD TV sets are taking over from pay TV for movies and TV shows. And sport. According to the latest information, cord-cutting in America has increased markedly during - [It's all in the stars](https://twistedtoast.com/its-all-in-the-stars/) - Celestial ramblings By Kim Browne Today has definitely been the coldest day of our winter so far, so it’s quite ironic that we’re celebrating a month to go to spring with Nando’s and ice-cream @ The Toast. We may not be able to control the weather, but we can make the most of it :) - [Living in a digital city](https://twistedtoast.com/living-in-a-digital-city/) - Waterfall City’s digital city lifestyle By Louis Eksteen One of the advantages of working at a hybrid marketing agency such as ours is the large variety of client businesses we have the privilege of getting to know. One day we’re herding Cats®, the next, we’re meeting orphaned baby rhinos in Kimberley. If we’re not launching a new - [Spring fever](https://twistedtoast.com/spring-fever/) - A spring in our step By Kim Browne It’s incredible how we’ve just managed to spring straight into summer from winter this year. A few weeks ago we were still wearing scarves and boots and this week the average maximum temperature was 28 degrees C in Jozi. What happened to waiting until September? It seems - [Facebook boosts news](https://twistedtoast.com/facebook-boosts-news/) - Facebook newsfeed feeds the news By Louis Eksteen Another new media milestone was reached 10 days ago when web research company Parse.ly announced Facebook has overtaken Google as a referral source for news. The newsfeed now delivers proper news, in addition to breaded cats. Facebook has certainly become my favourite real news source. Following events unfolding has become - [Running towards year-end](https://twistedtoast.com/running-towards-year-end/) - Preparing for a run By Kim Browne I don’t like being unprepared. I like to plan everything carefully and arrive early rather than late for meetings. It’s just who I am. I have a white board behind me at the office and client chase lists detailing all work. At home I couldn’t function without a - [Four reasons to use Twitter advertising](https://twistedtoast.com/four-reasons-to-use-twitter-advertising/) - Twitter advertising is easy and effective By Louis Eksteen Twitter continues to surprise investors on the downside of growth expectations. Investor reaction to its most recent financial results show how hard it is to satisfy return-hungry stockholders. For these shareholders the only metric that counts is growth rate. For them Twitter needs to grow active users - [The year of more](https://twistedtoast.com/the-year-of-more/) - More to do in 2016 By Kim Browne As we hurtle to the end of the year the word that sums up 2015 for me is more. More work, more clients, more pressure, more, more, more... We’ve grown our business, we’ve grown our agency and we’re blessed with an awesome team of individuals who just - [Five online predictions for 2016](https://twistedtoast.com/five-online-predictions-for-2016/) - Online predictions 2016: Internet TV By Louis Eksteen Looking at 2016, our online lives will continue to evolve and improve. My online predictions for next year include the increasing impact of internet TV on traditional broadcast television and the way in which new living spaces incorporate an online lifestyle. 1. Online living New lifestyle developments such as - [Ground control to Major Tom…](https://twistedtoast.com/ground-control-to-major-tom/) - Ground control to Major Tom… By Kim Browne If ever I needed an extra day – 2016 is a great year to get it! After liking and sharing a minion Facebook post, proclaiming 2016 starts again on 1 February, as January was just a trial month, I’ve decided to own it. Which technically means I’ve - [Facebook soars, Twitter falls](https://twistedtoast.com/facebook-soars-twitter-falls/) - Why Facebook trumps Twitter By Louis Eksteen The social media scene in 2016 is shaping up to be very different to the recent past. Apart from Facebook not putting a foot wrong, Snapchat seems poised for significant monetisation, with influential advertising decision makers calling this innovative messaging service the one to watch this year. Many large brands - [Super-charged Like](https://twistedtoast.com/super-charged-like/) - Loving the Like By Kim Browne Like is so over-used and I’m just loving the new Facebook emojicons. I had to physically stop myself from loving, wowing and laughing my way through the latest posts this morning. It’s nice to have an angry & sad face too – you don’t really want to “like” anyone’s misfortune. Awkward - [Internet security does not exist](https://twistedtoast.com/internet-security-does-not-exist/) - Internet security woes By Louis Eksteen As web developers, we are often asked by clients if internet security exists. Our answer is no. All websites are at risk of being attacked, hacked, compromised or in some or other way interfered with by the dark masters of the web. This happens everywhere, all the time. If you cannot - [Librarians unite](https://twistedtoast.com/google-is-a-library/) - How the humble library search gave birth to Google By Louis Eksteen A friend’s son in grade nine recently received career guidance counselling at school. After completing a battery of aptitude and other tests, he was provided with a list of career options to consider. He is a gifted scholar of mathematics, so the first few - [Long live entrepreneurs](https://twistedtoast.com/long-live-entrepreneurs/) - Viva five! By Kim Browne “To practice five things under all circumstances constitutes perfect virtue. These five things are gravity, generosity of soul, sincerity, earnestness and kindness.” Confucius It’s hard to believe but Twisted Toast has reached its milestone 5th birthday and there’s been plenty reminiscing happening this month. Before you think we forgot to - [A toast to new beginnings](https://twistedtoast.com/toast-new-beginnings/) - You never know what can happen By Kim Browne I can’t believe we’re already five months into the year and winter isn’t coming... it’s already here! Five years in, we remain busier than ever and have really not had time to catch our breath. The month that’s been was a life-changing one for me personally, - [Dealing with Dropbox](https://twistedtoast.com/dealing-with-dropbox/) - Dropbox is setting you infinitely free By Louis Eksteen At The Toast we use Dropbox all the time. It’s an amazing feat of tech wizardry in the connected age that lets you save, share and retrieve any file anywhere. Its sync feature that can seamlessly keep your local computer files up to date with your cloud (internet) files - [Towards the light](https://twistedtoast.com/towards-the-light/) - Winter solstice By Kim Browne The winter solstice has come and gone and even though some say “the worst of winter is yet to come”, it’s always a turning point for me. Every day it stays lighter for longer and soon we’ll be waking up to spring. I’m not a winter person and I like - [Spring into action](https://twistedtoast.com/spring-into-action/) - Spring is in the air! By Kim Browne Spring is my favourite time of the year. After a tough few winter months, I am more than happy to throw myself into the last quarter of the year. I saw on Facebook earlier this week that Xmas is just 16 Mondays away… This time of year - [The six sins of social](https://twistedtoast.com/six-sins-social/) - Think before you post By Louis Eksteen The ridiculousness that is the American presidential race highlights, again, how social media as a universal platform for self-expression can change otherwise intelligent people into bumbling idiots. The latest spat between the president of Mexico and the Donald shows that who’ll pay for a wall – that will never be - [Bob’s your uncle](https://twistedtoast.com/bobs-your-uncle/) - Hello summer By Kim Browne Just when I thought we’d had all the bad news for the year, we heard about the passing of Louis and my first boss in the media industry, Bob Harrison earlier this month. It really has been one heck of a year and I guess it’s not over until it’s - [Check your email spam folder](https://twistedtoast.com/check-your-email-spam-folder/) - Email might be winning against spam By Louis Eksteen Email remains the number one business communication tool by a country mile. While chat apps have become hugely popular, even overtaking traditional social media in usage levels, good old email still rules. In the Radicati Group’s Email Statistics Report, 2016-2020, this sentence from the executive summary is telling: “Email use - [Designing The Future](https://twistedtoast.com/designing-the-future/) - Design Indaba 2018 By Sharlene Safi Being in design means keeping abreast of trends and new developments in the industry. What’s intensely satisfying about the field of design is that it spans so many industries. Where there’s a problem, there’s a design solution waiting to be implemented, and nowhere is this more evident than at - [Can we put up our Xmas tree already?](https://twistedtoast.com/can-put-xmas-tree-already/) - The holidays are coming By Kim Browne We’ve reached that crazy, wonderful time of year when the countdown to the December holidays seems to rev up. There’s less than eight weeks to Xmas and everyone seems to need everything super-urgently. The problem is when everything is urgent, we can’t really prioritise anything and we blindly - [A toast to the holidays](https://twistedtoast.com/a-toast-to-the-holidays/) - #2016mustfall By Kim Browne It seems everyone I speak to agrees on one thing: #2016mustfall. It’s been a tough, hectic year and everyone around me deserves a break! Our office will be closed from 15 December (end of year staff lunch) until 4 January 2017 so The Toasters can recharge batteries and come back ready - [Excellent start to the year](https://twistedtoast.com/excellent-start-year/) - #Toast@TheCoast By Kim Browne The first quarter of 2017 has started and the year is off to an excellent start – I’m just not quite sure where January and February went! The Toasters are all well into the year, with no luxury of “easing into things”. It’s just been work at full throttle from day - [A toast to six](https://twistedtoast.com/a-toast-to-six/) - This toast has been six years in the making By Kim Browne Like many South Africans I have been reading with horror what Zuma and his cronies have been up to overnight and am truly stunned how this man remains the president of our beautiful country. We should know better after everything we’ve been through! - [KB 50](https://twistedtoast.com/kims-book/) - [No room for cheap and loose](https://twistedtoast.com/no-room-cheap-loose/) - Pay as you go By Kim Browne We’ve been on a two-month sabbatical from writing and compiling our TOAST newsletter. It certainly wasn’t intentional and would be suicidal in the professional publishing space, where I learnt almost everything I know business-wise, before successfully launching Twisted Toast. It is what it is and we have lots - [Business is creativity](https://twistedtoast.com/business-is-creativity/) - Creativity is scarce; use it well By Louis Eksteen One of my favourite writers is the Czechoslovakian great Milan Kundera. His quote that “business has only two functions - marketing and innovation,” for me means he values creativity as an essential part of business, because both marketing and innovation require original thinking of a creative kind. (Kundera - [It's a girl thing](https://twistedtoast.com/its-a-girl-thing/) - Viva women! By Kim Browne The Toast remains busy-ness personified, but it would be counter culture for us not to have something to celebrate! Since August’s theme is women’s month I thought it fitting to spotlight the incredibly talented women who make up half of our design team. Angela is our very own design angel - [Glad to welcome spring](https://twistedtoast.com/glad-welcome-spring/) - Happy spring day! By Kim Browne Wow – what happened to August? Spring has arrived early after a pretty mild winter in Gauteng and the year continues to fly by in a flurry of busyness. The last three weeks have been particularly hectic at The Toast, with six successful CAT® 426F2 Backhoe Loader launch events - [Automated investment advice trends](https://twistedtoast.com/trends-in-automated-investment-advice/) - Automated investment advice gains traction By Louis Eksteen At Twisted Toast we are proud to be the technology provider to SmartRand™, South Africa's first automated investment advice product, commonly know as a robo adviser. Since creating SmartRand as a stand-alone product, we have enhanced the technology with our partners Galileo Capital to now be able to - [Beware of click fraud](https://twistedtoast.com/beware-click-fraud/) - The Wild West of online ads By Louis Eksteen The humble banner ad originated at Wired magazine when its creator started using this advertising unit on the then-influential magazine's website (HotWired) in October 1994. I remember HotWired well, as I was busy researching the early origins of the web for a varsity project. This was a time - [Silly season](https://twistedtoast.com/silly-season/) - Counting down ’til Xmas By Kim Browne It’s hard to believe Halloween has come and gone and we have officially entered the pre-Xmas madness rush to get everything done that is still outstanding. A client of ours asked me today what is our busiest time and reflecting back on the year that’s been, we seem - [Keeping things fresh](https://twistedtoast.com/keeping-things-fresh/) - Min dae By Kim Browne I think most people will agree that 2017 has been a tough year on a number of levels and we’ll be happy to see the back of it. It’s min dae now with just 10 days to Xmas and two weeks until the start of the new year – where - [Surfin' safari](https://twistedtoast.com/surfin-safari/) - Learning new tricks By Louis Eksteen Paddling at Emmarentia dam yesterday, I regaled my early morning kayak school buddies with my latest midlife crisis. I was in Durban last week and “had to” go around to legendary shaper Spider Murphy’s Safari Surfboards. I walked out with a 9.6" L2Pro longboard, just in time for the holidays. - [Puppy haze](https://twistedtoast.com/puppy-haze/) - All in a life’s work By Kim Browne A client wished me happy New Year yesterday – in March! That’s got to be a first for me, but indicative of just how crazy 2018 has been. The passing of my father on 17 January after his protracted battle with throat cancer has derailed my world - [Business automation](https://twistedtoast.com/automation/) - Learning machine systems By Louis Eksteen As the world turns increasingly to a reliance on the automation of repetitive and/or complicated tasks, the role of business managers changes. Rote execution of mundane actions are better served by software. This is well-known and "IT", as it's incorrectly referred to by the C-suite, has already permeated most management - [Who you gonna call?](https://twistedtoast.com/who-you-gonna-call/) - We’re only as good as our partners By Kim Browne Over time we’ve realised we’re really only as good as our trusted supply partners. The people, companies, teams, organisations and others we work with to ensure we can deliver the goods for our own valued clients, are crucial to the continued success of our own - [The internet's influence grows unabated](https://twistedtoast.com/the-internets-influence-grows-unabated/) - The machines have won By Louis Eksteen In a kind of cosmic justice of sorts, long-established television is now starting to feel the internet winter. For years only traditional print media was hammered by the internet’s all encompassing advertising juggernaut. These days venerable old media can seemingly only be saved by billionaire philanthropists. Bezos bought The - [Canned intelligence](https://twistedtoast.com/canned-intelligence/) - Emailing robots By Louis Eksteen Over the holidays I brushed up on my ping pong skills with my godson. He had already downloaded an iOS game before we left, which we used in preparation. Real life is different though and where we played, the tables were outside, so wind was always a factor. You can - [Giving is caring](https://twistedtoast.com/giving-is-caring/) - Giving is caring The feel-good of helping others By Kim Browne Earlier this week we were privileged to attend the annual Atterbury Trust bursary student event. Held at Die Klubhuis, Atterbury’s impressive HQ, the get-together allows the many studying students and alumni, who all received study bursaries from the trust, to meet and mingle with - [Making it onto the red eye to Slaapstad](https://twistedtoast.com/making-it-onto-the-red-eye-to-slaapstad/) - lastminute.comness By Louis Eksteen I’ve earned an unfortunate nickname over time. Last Minute Louis. Totally undeserved, I might add. But I do tend to “sometimes” leave things a tad late. It’s not that I like to be late, I just perpetually think I’ve got more time than I actually have to do this, that and - [Viva freedom](https://twistedtoast.com/viva-freedom/) - The Toast is eight candles young By Kim Browne Twisted Toast turned eight on 1 April 2019. It's hard to believe how quickly time seems to pass when you're busy. Time truly is relative. The happiness created by the freedom of entrepreneurship is hard to explain to others. It's equal measure elation and terror at - [FAANG threatens as it profits](https://twistedtoast.com/faang-threatens-as-it-profits/) - The internet is freedom, but at what cost? By Louis Eksteen I love nothing more than to Netflix and chill. My first purchase on Amazon took place on 26 May 1997 and I’ve been with them ever since. I’m a bit off Facebook, but love Instagram to bits. WhatsApp is replacing email and some social - [Three drivers of our digital lives](https://twistedtoast.com/three-drivers-of-our-digital-lives/) - Privacy, immediacy and dependency By Louis Eksteen Recent statements by Mark Zuckerberg, co-inventor of Facebook (depending on who you ask), frequently mention an apparently significant move towards protecting the privacy of users. The new Facebook look mirrors the white expanse of Instagram, probably because of its success in giving people an alternative to the blue - [May Day!](https://twistedtoast.com/may-day/) - The future is in your hands By Kim Browne Our elections next week are on the minds of many South Africans as we try to anticipate what the future holds. Small business owners such as The Toast may worry about what the political future holds. This has made me think again about being responsible for - [Celebrating Joburg’s rejuvenation](https://twistedtoast.com/celebrating-joburgs-rejuvenation/) - Recently we found ourselves on the rooftop of an old central Joburg building carefully being completely refurbished for safe and dignified modern residential living. The friendly and enthusiastic host from our client Ithemba, a shareholder in Divercity, was showing us around the impressive Jewel City precinct. We liked it so much we went back the next week too :) - [Of Fakebook and Instafame](https://twistedtoast.com/of-fakebook-and-instafame/) - Real feelings seldom find traction on the anti-social media landscape of today. Either everything’s absolutely fabulous (“I’m sooo blessed”), or so horrifically terrible the world’s going to end. No “I’m just sommer feeling slightly blue today because I stubbed my toe a little bit and it made me remember that one fabulous holiday in Durbs when I was young and innocent”. - [Stormy Paddles and a waddling king](https://twistedtoast.com/stormy-paddles-and-a-waddling-king/) - Stormy Paddles and a waddling kingChasing downwinds By Louis Eksteen “Put your nose in the hole,” comes the high-volume instruction clearly audible over the howl of the stormy wind. “What hole?” I keep asking myself, while trying my utmost best not to fall out of my surfski into a False Bay whipped into a frenzy - [May Day](https://twistedtoast.com/may-day-2/) - Mayday, mayday – we have a problem. The world around us has gone mad! How did we get to May even? There we were in February, still basking from the afterglow of the December holidays and bam – along came March, which is now May… We’re still here, which says something. - [Humanity in the Crosshairs](https://twistedtoast.com/humanity-in-the-crosshairs/) - As the days flow into one another, we are all increasingly aware of the long-lasting impact of severe acute respiratory syndrome coronavirus two (SARS-CoV-2), the pathogen that causes coronavirus disease 2019 (COVID-19). ## Pages - [CREATIVE HOME](https://twistedtoast.com/) - Twisted Toast is a creative hybrid marketing agency set up to deliver marketing strategy, brand development, websites, design, mobile apps and content marketing - [Subscribe](https://twistedtoast.com/subscribe/) - Toast TribuneToast Tribune has been part of Twisted Toast Digital since the beginning. We launched our newsletter when we launched the agency in 2011, because we had things to say and clients worth saying them to. It was rebranded as Toast Tribune in 2023, but the instinct behind it has never changed. A regular dispatch - [People](https://twistedtoast.com/people/) - PeopleThe humans behind the toast We’re a small team on purpose. No layers, no pass-the-parcel account management, no juniors learning on your budget. The people you meet are the people who do the work. They’ve been doing it for years. They’re very good at it. And they have strong opinions about fonts. Kim BrowneCEOKim co-founded - [ARTICLES](https://twistedtoast.com/articles/) - Articles“ Nobody reads advertising. People read what interests them. Sometimes it’s an ad. ” Howard Luck Gossage, also known as “The Socrates of San Francisco“. Just like some of us, he was a paddler too who once joined a friend to paddle a canoe for 1 500 miles along the Mississippi river. And he discovered - [Twisted Toast Digital - Lead Capture Form](https://twistedtoast.com/twisted-toast-digital-lead-capture-form/) - Let us help you to grow your business Notice: JavaScript is required for this content. - [CONTACT US](https://twistedtoast.com/contact-us/) - GET IN TOUCH We’re a small agency, which means you won’t navigate a switchboard or explain your needs to three different people before reaching someone who can help. Call, email or fill in the form. A real person will get back to you, usually the same day. If you’re not sure what you need yet, - [THE GOOD STUFF](https://twistedtoast.com/creative-work/) - THE GOOD STUFFWork that earns its keepEvery project example shown here had a job to do. A brand to build. A website to launch. An audience to move. A client to make look brilliant. We don’t keep work in our proof portfolio because it’s pretty. We keep it because it worked. Across property, conservation, healthcare, - [FAQ](https://twistedtoast.com/faq/) - Frequently Asked Questions: FAQTwisted Toast Digital, headquartered in Johannesburg with operations in Cape Town and KwaZulu-Natal, offers specialised marketing services including web development, creative advertising, digital marketing and innovative AI consulting. Q: What services does Twisted Toast Digital provide?A: Twisted Toast Digital is a full-service hybrid marketing agency. We offer brand and marketing strategy development, - [MARKETING SERVICES](https://twistedtoast.com/marketing-services/) - Twisted Toast Digital is a hybrid marketing agency focused on delivering excellent strategic brand development solutions, mobile apps, brand strategy + content - [Zahn 60](https://twistedtoast.com/zahn-60/) - Zahn 60 - [Jaco Oosthuizen 60](https://twistedtoast.com/jaco-oosthuizen-60/) - Celebrating Jaco: 30 Years of Excellence at RSA GroupShare your memories and help us celebrate an incredible milestoneIt’s a secret! 2025 marks a truly special year for Jaco Oosthuizen. Not only is it his 60th birthday, but it also celebrates his remarkable 30-year journey with RSA Group. We’re creating a surprise feature in the next - [Social Media Management](https://twistedtoast.com/social-media-management/) - Social Media ManagementMarketing ServicesWebsite CreationContent marketingSocial media Expert social media management that delivers results Twisted Toast Digital, headquartered in Johannesburg with a robust presence in Cape Town and growth in KwaZulu-Natal, specialises in digital marketing, social media management, quality lead generation, Google Ads management and strategic generative AI optimisation consulting. Social media management services At - [WEBSITE CREATION](https://twistedtoast.com/website-creation/) - Website creation and maintenanceMarketing ServicesWebsite CreationContent marketingSocial media Everything you need to build and keep a high-performing website – done right from front to back Twisted Toast Digital is a boutique marketing agency from Johannesburg, now established in Cape Town and growing in KwaZulu-Natal, with services that include website creation, digital campaign development, branding and - [CONTENT MARKETING](https://twistedtoast.com/content-marketing/) - Content marketingMarketing ServicesWebsite CreationContent marketingSocial media Strategic storytelling that drives results, builds trust and grows your business Twisted Toast Digital, Johannesburg-based and actively expanding in Cape Town and KwaZulu-Natal, provides innovative brand identity development, professional digital marketing, AI-enhanced content optimisation and targeted social media management. Wondering how to turn content into customers? That’s where we - [Poultry Bulletin Feb-March 2025](https://twistedtoast.com/poultry-bulletin-feb-march-2025/) - [Lead Form Thank You](https://twistedtoast.com/lead-form-thank-you/) - Twisted Toast Digital – Thank YouThank you for your inquiry One of our executives will be in touch with you shortly. From all of us at Twisted Toast Digital - [Range Rover Sport Experiences](https://twistedtoast.com/rangeroversportexperiences/) - Experiences to choose fromGAUTENG SELECT YOUR BESPOKE EXPERIENCE Rejuvenate Your Soul at The Saxon Spa A Classic & Culinary Art Experience Full Day Off-Road Advanced Course with YOUR OWN Range Rover Sport OPTION 1 Rejuvenate Your Soul at The Saxon Spa An exclusive invite for you and a guest to step into the Saxon Spa, - [Range Rover Experiences](https://twistedtoast.com/rangeroverexperiences/) - Experiences to choose fromGAUTENG SELECT YOUR BESPOKE EXPERIENCE Rejuvenate Your Soul at The Saxon Spa A Classic & Culinary Art Experience Full Day Off-Road Advanced Course with YOUR OWN Range Rover OPTION 1 Rejuvenate Your Soul at The Saxon Spa An exclusive invite for you and a guest to step into the Saxon Spa, an ## Portfolio - [The Courier Guy Point](https://twistedtoast.com/portfolio-items/the-courier-guy-point/) - And your Point is?Your neighbourhood’s new hookup We conceptualised “And your Point is?” as a fresh campaign for our innovative new client, The Courier Guy, that keeps the story simple and local. The creative execution positions Point partner stores as convenient neighbourhood drop-off and collect points for everyday sending and receiving of pakkies, with a - [Best Deck Composite Wood](https://twistedtoast.com/portfolio-items/best-deck-composite-wood/) - Magazine AdvertisingBest Deck is a leading company specialising in high-quality composite wood products. This guarantees the highest standards for both large commercial buildings and residential homes. Located in Johannesburg, South Africa, with branches in the Western Cape and KwaZulu-Natal. CLIENT Best Deck Composite Wood CAPABILITIES Magazine Advertising OBJECTIVE To create a range of Magazine Adverts - [Atterbury Trust Brand Style Guide](https://twistedtoast.com/portfolio-items/atterbury-trust-brand-style-guide/) - Brand Style GuideAs Atterbury Trust has grown substantially over the years, this innovative non-profit organisation created and formed associations with various sub-branded organisations. To enable a distinct visual brand system for all these uniquely identified entities, Twisted Toast Digital created a completely new and reimagined brand style guide for the trust. CLIENT Atterbury Trust OBJECTIVES - [Best Deck Composite Wood Website](https://twistedtoast.com/portfolio-items/best-deck-composite-wood-website/) - Website DevelopmentWhen Best Deck • Composite Wood needed to upgrade its brand, the Besties briefed Twisted Toast Digital to create a brand new website to reflect this leading composite wood decking company’s premium positioning. The result is a stylish, useful, deep website with easy navigation and thought leadership content. The site is optimised for search - [SAPOA 60](https://twistedtoast.com/portfolio-items/sapoa-60/) - 60th Anniversary Brand IdentityEstablished in 1966, SAPOA (The South African Property Owners Association) is a member-driven organisation and the representative body plus official voice of the commercial and industrial property sector in South Africa. Twisted Toast Digital was tasked with the conceptualisation and creation of a 60th anniversary identity for SAPOA. A future-ready circular visual - [3m3a](https://twistedtoast.com/portfolio-items/3m3a/) - Brand Identity Development 3m3a is an expert specialist advisory business focused on media measurement across television, radio, out-of-home, readership and online platforms. The 3m3a team brings extensive experience from media owners, research houses and media agencies. 3m3a delivers reliable, industry-standard measurement systems that support confident decision-making. CLIENT 3m3a CAPABILITIES Brand Identity Development and Guide Visual Language - [Bona Bona Wildlife](https://twistedtoast.com/portfolio-items/bona-bona-wildlife/) - Brand Identity DevelopmentAs a premium South African agricultural enterprise rooted in family, land and legacy, Bona Bona Wildlife proudly commits to its core purpose: The Bona Bona Circle of Conservation. Twisted Toast Digital created the Circle of Conservation strategy and an entirely new, stylish brand identity to accurately reflect the understated elegance of this innovative, - [Zahn 60 Book](https://twistedtoast.com/portfolio-items/zahn-60-book/) - Zahn 60 BookTwisted Toast Digital, for Atterbury Trust, created a tribute book to celebrate Zahn Hulme, the former executive trustee of Atterbury Trust, when she retired at the end of 2025. The inspirational book is filled with well-wishes and photos from friends, colleagues and family, submitted through an online utility on the Twisted Toast Digital - [deVos Capital](https://twistedtoast.com/portfolio-items/devos-capital/) - Brand Identity and Website DevelopmentWhen astute property development expert and transaction connector Wouter de Vos launched his entrepreneurial new venture, he approach Twisted Toast Digital for personal, professional brand creation, identity design and website development. deVos Capital is the result. The new deVos Capital brand identity emphasises the international character of the business, while accentuating - [University of Johannesburg](https://twistedtoast.com/portfolio-items/university-of-johannesburg/) - Digital MarketingTwisted Toast Digital assists lead brand agency HKLM and its client the University of Johannesburg (UJ) with digital marketing work to positioning UJ at the forefront of the Fourth Industrial Revolution (4IR). An important element of this ongoing, strategic campaign is a 4IR-inspired content marketing website that not only provides thought leadership about 4IR - [UJ For Your Next website](https://twistedtoast.com/portfolio-items/uj-for-your-next-website/) - Website DevelopmentTwisted Toast Digital created the UJ For Your Next website directed at future UJ students as guided by lead UJ brand agency HKLM, to enable a logical and motivational, structured approach to applying for studies at UJ. The website makes the NEXT acronym come to life in an engaging manner: Navigate your choices • - [Beyond Imagining Digital Magazine](https://twistedtoast.com/portfolio-items/beyond-imagining-digital-magazine/) - e-ZineThe University of Johannesburg’s (UJ) Marketing and Brand Management Unit has positioned the university as a leading voice in the Fourth Industrial Revolution (4IR) with a ficus, ongoing marketing campaign. The project’s 4IR website was awarded the International Association of Business Communicators’ (IABC) International Gold Quill Excellence Award in 2022. UJ also won the IABC - [Bona Bona Safaris](https://twistedtoast.com/portfolio-items/bona-bona-safaris/) - Brand Identity Development Bona Bona Safaris was born from a family’s deep and enduring love for Africa’s natural beauty. Over generations, this passion has guided a commitment to preserve the land. The Bona Bona Circle of Conservation forms this future-fit wildlife organisation’s guiding purpose. CLIENT Bona Bona Safaris CAPABILITIES Brand Strategy and Positioning Content Marketing - [POULTRY BULLETIN MAGAZINE](https://twistedtoast.com/portfolio-items/poultry-bulletin-magazine/) - Poultry BulletinTwisted Toast Digital are the digital magazine publishers of Poultry Bulletin with our client Shaw Media, for the South African Poultry Association to conceptualise, create, design and produce this digital content brand magazine. In a short time Poultry Bulletin has proven to be an invaluable resource for everyone in the poultry industry through excellent - [The Stellenbosch Coffee Company](https://twistedtoast.com/portfolio-items/the-stellenbosch-coffee-company/) - Brand DevelopmentWhen The Stellenbosch Coffee Company required a new brand identity, Twisted Toast Digital developed a brand myth story arc and visual language that evoke a whimsical, retro tale of discovery and wonder. #FollowTheSquirrel CLIENT The Stellenbosch Coffee Company OBJECTIVES Brand Strategy and Development Brand Myth and Story Arc Identity Design Visual Language Creation Execution - [Gariep Eco Reserve Website](https://twistedtoast.com/portfolio-items/gariep-eco-reserve-website/) - Website DevelopmentSituated in the wide expanse of the Gariep Karoo, Gariep Eco Reserve comprises the best of the South African heartland. Bright stars at night, contrasted with the sun’s glowing warmth during the bright of day promises a world where your love of the African soil is only surpassed by its unending splendour. When is - [Airforce Turbine Service Website](https://twistedtoast.com/portfolio-items/airforce-turbine-service-website/) - Website DevelopmentAirforce Turbine Service (ATS) is a globally recognised brand in the aerospace industry. The company is headquartered in Texas, USA and is an established independent world-wide leader in offering Pratt & Whitney Canada PT6A engines and services. This forward-thinking business relies on its website to communicate its large range of available engines, parts and - [Urology Hospital Identity Development](https://twistedtoast.com/portfolio-items/urology-hospital-identity-development/) - Brand Identity DevelopmentWhen the management team of Pretoria’s top private Urology Hospital decided the time had arrived for a brand refresh, they asked Twisted Toast Digital to develop a new brand that is modern, simple and relevant in a digitally-led world, as well as one that presents a visual identity that reflects the unique care - [Mobile App for Ampath Laboratories](https://twistedtoast.com/portfolio-items/mobile-app-for-ampath-laboratories/) - Mobile AppWhen Ampath Laboratories needed a brand new, updated user experience for its audience to comfortably access pathology test results via an intuitive mobile app, the group tasked Twisted Toast Digital to create an advanced mobile app, incorporating a mobile execution strategy, user journey, visual language design, development management and a useful set of mobile - [PRC Reading Strengths Campaign](https://twistedtoast.com/portfolio-items/prc-reading-strengths-campaign/) - Advertising campaignWhen the Publisher Research Council (PRC) needed to emphasise the advantages of advertising in read media, this non-profit media industry body tasked Twisted Toast Digital with conceptualising end executing and advertising campaign that appeared in member media CLIENT Publisher Research Council (PRC) CAPABILITIES Advertising Copywriting Design OBJECTIVE Encourage advertising in read media Let’s Work - [Hardcover coffee table book: Uit genade alleen](https://twistedtoast.com/portfolio-items/hardcover-coffee-table-book-uit-genade-alleen/) - Uit genade alleenTwisted Toast Digital has develop significant expertise in personalised, high-quality hardcover book publishing, which includes, writing, editing, manuscript development, design, production and distribution. We are stoked to have been given the opportunity to create such a publication for Dr Bingle Kruger’s family memoirs Uit genade alleen. CLIENT Dr Bingle and Erna Kruger OBJECTIVES - [BRC Website](https://twistedtoast.com/portfolio-items/brc-website/) - Website CreationThe Broadcast Research Council of South Africa (BRC) was established to commission and oversee the delivery of radio and television audience measurement research for broadcasters, as well as the advertising and marketing industry. BRC is also responsible for the reliable collection of contributions from media owners via a levy system, as well as the - [Atterbury Trust Website](https://twistedtoast.com/portfolio-items/atterbury-trust-website/) - Website CreationAtterbury Trust is an established public benefit organisation that aims to uplift its target audience through the provision of student loan bursaries to needy young people with potential, as well as via food distribution with Terugploeg. It manages and supports a variety of worthy benefit enterprises, such as Atterbury Theatre, Triomf Kliniek, GROOTfm and - [Babirwa Fruit Website](https://twistedtoast.com/portfolio-items/babirwa-fruit-website/) - Website CreationAt Babirwa Fruit Exports delicious grapes from the Cape are nurtured on the vine with a sustainable agricultural model that delivers a consistently superiour quality product. Nestled in the rich farmland of Worcester, Babirwa Fruit Exports has created a best-of-breed table grape growing, packing and value-add facility capable of consistently supplying top retail outlets. - [Die Hoërskool Menlopark Website](https://twistedtoast.com/portfolio-items/die-hoerskool-menlopark-website/) - Website CreationDie Hoërskool Menlopark is a highly regarded school in the southern suburbs of Pretoria. When the school required a new mobile-friendly website experience, the marketing team tasked Twisted Toast Digital to create a brand new WordPress-based premium theme website to deliver an informative experience via mobile and desktop. CLIENT Die Hoërskool Menlopark CAPABILITIES Digital - [Just One Lap Website](https://twistedtoast.com/portfolio-items/just-one-lap-website/) - Website UpdateJust One Lap is a premium independent source of free, unbiased trading and investment education. Founded by stock expert Simon Brown, Just One Lap offers expert opinion and information related to investment and money managing. CLIENT Just One Lap CAPABILITIES Digital Design Web Design and Development WordPress CMS OBJECTIVE Update the existing website to - [Sabi Sand Website](https://twistedtoast.com/portfolio-items/sabi-sand-website/) - Website CreationHKLM tasked Twisted Toast Digital to execute a new premium WordPress website for its client Sabi Sand Nature Reserve,. The new website features an updated brand identity and visual language. CLIENT HKLM / Sabi Sand Nature Reserve CAPABILITIES Website Design and Development Digital Design OBJECTIVE Creation and publishing of a new website WEBSITELet’s Work - [Atterbury Europe Website](https://twistedtoast.com/portfolio-items/atterbury-europe-website/) - Website CreationAtterbury Europe is a successful property development company with assets worth more than €1bn, spread over three countries and mainly consisting of dominant shopping centres in prominent locations. Twisted Toast Digital was given the responsibility of developing and managing a stylish, simple, easy-to-navigate website presence for Atterbury Europe to reflect the company’s standing in - [Ampath App](https://twistedtoast.com/portfolio-items/ampath-app/) - Branding Ampath AppsWhen Ampath Laboratories needed to streamline its mobile app branding system, the company tasked Twisted Toast Digital with creating an updated way of differentiating its apps for consumers and medical professionals. The result is the simplified Ampath App for consumers and Ampath Pro App for medical professionals. The apps’ icons and opening screens - [PlumTree Brand Identity Development](https://twistedtoast.com/portfolio-items/plumtree-brand-identity-development/) - Brand IdentitySolace for the soul When Louisette Hofmeyr developed her new spirit brand PlumTree, she turned to Twisted Toast Digital for brand strategy and identity development, positioning and visual language creation. The result is a calm, serene and tranquil brand for people who love nature and enjoy revelling in a comfortable mind space. CLIENT Louisette - [Louis Cloete Architects](https://twistedtoast.com/portfolio-items/louis-cloete-architects/) - Brand Identity DevelopmentThe highly regarded professional architectural and town planning firm Louis Cloete Architects approached Twisted Toast Digital to assist in a strategic brand refresh project to position the company within an updated new visual language. In the discovery phase of the brand development process, we realised LCA offers its clients open creativity. This insight - [Terugploeg Brand Identity](https://twistedtoast.com/portfolio-items/terugploeg-brand-identity/) - Brand and Identity DevelopmentTerugploeg • Hulp wat werk During the initial Covid-19 lockdowns, many needy families went without food. But then the entrepreneurial duo of Lood Bester and Herman Marx created an organisation that distributes food from farmers directly to those in need. The initiative now falls under the auspices of Atterbury Trust, one of - [Sonja Basson Brand Identity](https://twistedtoast.com/portfolio-items/sonja-basson-brand-identity/) - Brand DevelopmentSonja Basson is a Senior Manager at Deloitte Consulting | OpTech | Energy Transition | Sustainability, based in Brisbane, Australia. She is a renowned author and speaker, especially regarding the renewable energy sector. In addition she speaks on personal development and motivation, with a focus on women who specialise in the science, technology, engineering - [Ampath Laboratories Brand Style Guide](https://twistedtoast.com/portfolio-items/ampath-laboratories-brand-style-guide/) - Brand Style GuideTwisted Toast Digital was tasked by Ampath Laboratories to update this leading pathology brand’s style guide to incorporate a wide range of applications for digital and real world use. Special emphasis is placed in the guide on colour and textured branding elements. CLIENT Ampath Laboratories OBJECTIVES Brand Style Guide Development Digital Brand Application - [SOM Group Website](https://twistedtoast.com/portfolio-items/som-group-website/) - Website DevelopmentEstablished in 2017, Som Group is a property development and investment company with over 25 years of experience developing industrial, retail, commercial and residential properties across South Africa. When this innovative, distinctive group needed a new website to reflect their unique positioning in the competitive property sector, they connected with Twisted Toast Digital for ## Categories - [Latest Articles](https://twistedtoast.com/category/latest-articles/) - [Posts](https://twistedtoast.com/category/post/) - [Projects](https://twistedtoast.com/category/projects/) - [Blog](https://twistedtoast.com/category/blog/) ## Tags - [567 Cape Talk](https://twistedtoast.com/tag/567-cape-talk/) - [brand content](https://twistedtoast.com/tag/brand-content/) - [Bruce Whitfield](https://twistedtoast.com/tag/bruce-whitfield/) - [content strategy](https://twistedtoast.com/tag/content-strategy/) - [Digital](https://twistedtoast.com/tag/digital/) - [Louis Eksteen](https://twistedtoast.com/tag/louis-eksteen/) - [Social Media](https://twistedtoast.com/tag/social-media/) - [Talk Radio 702](https://twistedtoast.com/tag/talk-radio-702/) - [The Money Show](https://twistedtoast.com/tag/the-money-show/) - [Twisted Toast](https://twistedtoast.com/tag/twisted-toast/) - [Twisted Toast Digital](https://twistedtoast.com/tag/twisted-toast-digital/) - [all brands are content brands](https://twistedtoast.com/tag/all-brands-are-content-brands/) - [brand content agency](https://twistedtoast.com/tag/brand-content-agency/) - [brand content marketing](https://twistedtoast.com/tag/brand-content-marketing/) - [Coca-Cola](https://twistedtoast.com/tag/coca-cola/) - [content experts](https://twistedtoast.com/tag/content-experts/) - [soft sell](https://twistedtoast.com/tag/soft-sell/) - [Kim Browne](https://twistedtoast.com/tag/kim-browne/) - [mobile advertising](https://twistedtoast.com/tag/mobile-advertising/) ## Portfolio Categories - [Branding](https://twistedtoast.com/portfolio_category/branding/) - [Identity](https://twistedtoast.com/portfolio_category/brand-identity/) - [Magazines](https://twistedtoast.com/portfolio_category/magazines/) - [Websites](https://twistedtoast.com/portfolio_category/web-development/) - [Writing](https://twistedtoast.com/portfolio_category/creative-writing/) - [Advertising](https://twistedtoast.com/portfolio_category/advertising/) - [Newsletters](https://twistedtoast.com/portfolio_category/newsletters/) - [Strategy](https://twistedtoast.com/portfolio_category/strategy/) - [Apps](https://twistedtoast.com/portfolio_category/apps/) - [Books](https://twistedtoast.com/portfolio_category/books/) ## Portfolio Skills - [Magazine Design](https://twistedtoast.com/portfolio_skills/magazine-design/) - [Editorial Content](https://twistedtoast.com/portfolio_skills/editorial-content/) - [Magazine Publishing](https://twistedtoast.com/portfolio_skills/magazine-publishing/) - [Retouching](https://twistedtoast.com/portfolio_skills/retouching/) - [Digital File Creation](https://twistedtoast.com/portfolio_skills/digital-files/) - [Digital Marketing](https://twistedtoast.com/portfolio_skills/digital-marketing/) - [Website Development](https://twistedtoast.com/portfolio_skills/website-design-development/) - [WordPress CMS](https://twistedtoast.com/portfolio_skills/wordpress-cms/) - [Brand Identity](https://twistedtoast.com/portfolio_skills/brand-identity/) - [Branding](https://twistedtoast.com/portfolio_skills/branding/) - [Brand Design](https://twistedtoast.com/portfolio_skills/brand-design/) - [Native Mobile Apps](https://twistedtoast.com/portfolio_skills/native-mobile-app-development/) - [Copywriting](https://twistedtoast.com/portfolio_skills/copywriting/) - [Content Marketing](https://twistedtoast.com/portfolio_skills/content-marketing/) - [Brand Journalism](https://twistedtoast.com/portfolio_skills/brand-journalism/) - [Brand Collateral](https://twistedtoast.com/portfolio_skills/brand-collateral/) - [Strategy](https://twistedtoast.com/portfolio_skills/strategy/) - [Advertising](https://twistedtoast.com/portfolio_skills/advertising/) - [E-zine](https://twistedtoast.com/portfolio_skills/e-zine/) - [Book Design](https://twistedtoast.com/portfolio_skills/book-design/) ## Portfolio Tags - [branding](https://twistedtoast.com/portfolio_tags/branding/) - [Identity](https://twistedtoast.com/portfolio_tags/identity/)