Established in 1966, SAPOA (The South African Property Owners Association) is a member-driven organisation and the representative body plus official voice of the commercial and industrial property sector in South Africa. Twisted Toast Digital was tasked with the conceptualisation and creation of a 60th anniversary identity for SAPOA. A future-ready circular visual concept, open and digitally inspired with a wink to design trends from the organisation’s origin period, is the inspiring result. An anniversary brand positioning places SAPOA at the centre of South Africa’s economic engine: Elevating Property. Elevating South Africa.