First we build the tools, then they build us

Marshall McLuhan

Twisted Toast Digital excels at storytelling, mostly on your behalf to achieve your own business and brand growth goals, but also for our own creative expression. Usually we write the articles and stories that appear here about media and marketing trends, but sometimes we venture into our own personal life experiences too.


With a team well versed in storytelling, The Toast offers its own diverse perspectives on our professional world of brand development in communication, media trends and life in general

WhatsApp Channels: A Game-Changer for Brand Content Broadcasting

28 Sep 2023|Latest Articles, Posts, Blog|

Private following eliminates brand message fatigue Meta Platforms, much like other giants in the digital economy, has a knack for emulating the successful features or products of its rivals. They borrowed the Stories format from Snap and introduced Reels — a short video format inspired by TikTok’s success. With Threads, they even seem to pay homage to Twitter, if not X.

Breast cancer awareness month 2023: More than just awareness

28 Sep 2023|Latest Articles, Posts, Blog|

Align your brand with a cause that saves lives October marks the annual Breast Cancer Awareness Month (BCAM), a campaign that brings the realities of breast cancer to the forefront of public conversation. With pink ribbons symbolising the struggle, hope and resilience of countless women, this month is far more than just a superficial observance. While awareness is crucial, it’s only a piece of the puzzle in the fight against breast cancer — a condition that is unfortunately increasing among South African women and stands as one of the most common cancers amongst women across races and classes.

Riding the Waves of Business

31 Aug 2023|Latest Articles, Posts, Blog|

What downwind surfski paddling teaches us about corporate success Navigating the sea of business opportunities is much like riding the ocean swells on a downwind surfski paddle. When we think of the infamous Miller’s Run in False Bay, South Africa, it’s not just about battling the elements; it’s about mastering a skill that’s as mentally challenging as it is physically demanding. Much like the business environment, the ocean offers us a mix of risk and reward, teaching invaluable lessons that can be applied in the corporate arena.

Spring clean

31 Aug 2023|Latest Articles, Posts, Blog|

Why spring brings renewed optimism As the first sun of Spring Day stretches its golden arms across the horizon, there’s an undeniable feeling of rejuvenation in the air. The season carries with it not just the promise of fresh flowers, budding trees and balmy air, but a sense of renewed vitality that reverberates through the community, from homes to businesses. As we revel in this natural upturn, there is a unique power to this positivity that extends into thinking at Twisted Toast Digital.

Harness the power of generative AI for your business

3 Aug 2023|Latest Articles, Posts|

Fast-track competitive advantage with Twisted Toast Digital’s new generative AI advisory service In the fast-paced world of digital innovation, staying ahead is not just an advantage; it’s a necessity. From the C-suite to your frontline, one breakthrough technology holds the key to redefining productivity, innovation and business competitive advantage - generative AI. As a digital marketing agency specialising in providing generative AI-driven advisory solutions, we’re introducing a revolutionary new AI client service. We will guide your business in leveraging the transformative capabilities of tools such as ChatGPT, ensuring you stay ahead in this era of exponential technological advancement.

Celebrating South Africa’s pillars of strength

3 Aug 2023|Latest Articles, Posts|

The power of women As the winter sun casts a golden hue over South Africa’s vast landscapes this August, the nation pauses, and with heartfelt gratitude celebrates its most invaluable gems - its women. August marks Women’s Month in South Africa, with the pinnacle being Women’s Day next week on the 9th. A day not just of remembrance, but of celebration, recognition, and above all, immense respect for the countless roles that women play.

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