First we build the tools, then they build us

Marshall McLuhan

Twisted Toast Digital excels at storytelling, mostly on your behalf to achieve your own business and brand growth goals, but also for our own creative expression. Usually we write the articles and stories that appear here about media and marketing trends, but sometimes we venture into our own personal life experiences too.


With a team well versed in storytelling, The Toast offers its own diverse perspectives on our professional world of brand development in communication, media trends and life in general

The power of persuasion

23 May 2024|Latest Articles, Posts, Blog|

Blending logic and emotion for effective marketing In the dynamic world of marketing, the art of persuasion stands as a cornerstone for creating compelling campaigns. At Twisted Toast Digital, we believe in the seamless integration of logic and emotion to craft messages that resonate deeply with our audience. This balanced approach not only captures attention but also drives action, ensuring our clients achieve their marketing goals effectively.

Sustainability in marketing

23 May 2024|Latest Articles, Posts, Blog|

How brands can authentically embrace green initiatives In today’s world, sustainability is more than just a buzzword—it’s a critical component of responsible business practice and a significant factor influencing consumer choices. At The Toast, we understand that authentically embracing green initiatives is essential for brands that want to resonate with environmentally conscious consumers and make a positive impact on the planet. Here’s how brands can authentically integrate sustainability into their marketing strategies.

An unwavering human spark in a digital galaxy

28 Mar 2024|Latest Articles, Posts, Blog|

Why I love storytelling in our digital age Imagine a world overtaken by the glow of screens, where interactions are orchestrated by algorithms and responses curated by AI. While efficiency reigns supreme, a profound emptiness endures. This is the potential future we face should we lose sight of the very essence that makes us human: Our ability to connect, empathise and create new things.

Leveraging social media content analytics for enhanced engagement

28 Mar 2024|Latest Articles, Posts, Blog|

Data-driven Insights to optimise social strategy In the dynamic realm of digital content marketing, social media platforms stand out as powerful tools for connecting with audiences and building brand loyalty. However, the sheer volume of content and the rapid pace at which social media evolves can make it challenging for brands to capture and maintain audience engagement. At Twisted Toast Digital we understand the critical importance of not just participating in social media but strategically harnessing its full potential. 


28 Mar 2024|Latest Articles, Posts, Blog|

We are happy to announce Twisted Toast’s corporate co-sponsorship of the Better Neighbourhoods Fourways initiative, a forward-thinking project dedicated to improving the local community's quality of life through activities such as cleaning, restoring, creating job opportunities, fighting crime and fostering accountability within the Fourways neighbourhood. Being an agency that runs out of the Fourways area, our team believes this initiative underscores our commitment to community care and presents an open invitation for other businesses in the area to participate in this meaningful endeavour.

South African excellence on display

8 Feb 2024|Latest Articles, Posts, Blog|

Hometalk at Versnit 2024 In the heart of South Africa’s philanthropic landscape, Atterbury Trust stands as a beacon of hope, delivering essential services to those in need across various communities. Our agency, Twisted Toast Digital, has had the privilege of partnering with this remarkable charity for a decade, witnessing first-hand the transformative impact of their work. As we reflect on our journey together, the annual Versnit event, held at the enchanting Rust en Vrede Estate in Stellenbosch, serves as a poignant reminder of the power of collective goodwill and the exceptional quality of South African ubuntu.

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