“
Our permanent address is tomorrow
”
Marshall McLuhan
The toast you didn’t know you needed
Here’s what 15 years teaches you: The best marketing doesn’t feel like marketing. It feels like a conversation worth having, a story worth telling, a brand worth remembering.
We started in magazine media publishing, where every word earns its place and every page has to justify its existence. That discipline never left us. Today it fuels everything from brand strategy and content marketing to AI-powered search optimisation, social media, websites, apps and custom publications.
Our team is small by design. No layers. No account managers relaying messages like a game of broken telephone. The people who think are the people who make. The people you meet are the people who do the work.
We’re not the cheapest agency in town. We’re the one that shows up knowing things. Because we’ve been doing this since before “content is king” became a cliché. And we’ll still be doing it long after the next buzzword fades.
Our motto is Semper in Altum. Always higher. It means we’re never done getting better.
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More good stuff
We write about marketing, media, South Africa, AI, business and whatever else catches our attention on any given Tuesday. No thought leadership fluff. Just honest observations from people who’ve been in the game long enough to have opinions worth reading.
Butter side up
A toast to 15 years of twisted thinking On 1 April 2011, two people who had spent just over a decade publishing magazines for a living launched a digital marketing agency. No investors. No business plan worth the paper it wasn’t printed on. Just a ridiculous name, a shared belief that great content could sell anything and a stubbornness that, looking back, was probably our single greatest asset.
Rostersmith: Intelligent Roster Scheduling, Built by Twisted Toast Digital
COMING SOON We have been quietly building something we are genuinely proud of. Rostersmith is a SaaS platform purpose-built for healthcare practices that need to eliminate the pain of roster scheduling. Think pathology labs, radiology groups and multi-site medical practices - any environment where complex shift patterns, regulatory compliance and provider availability collide in ways spreadsheets were never designed to handle.
Hustle and jive
How South Africa's robot culture drives an economy Last Thursday, at the corner of Winnie Mandela and Republic in Sandton, right across from the Pick n Pay, I watched a man without a face mime for tips. Not metaphorically. Actually, without a face. Just glasses, a fedora and a long trench coat covering what I can only assume was a talented human being perched somewhere inside. His invisible head extended from the back of the coat, with a hat balanced impossibly on a thin wire, defying physics and common sense in equal measure. Oh, the nowhere head had glasses, too. The mid-morning traffic idled. Some drivers looked bemused. Others reached for change. A few filmed it on their phones.
The secret to genAI is “always on”
The case for generative AI is using it The term AI native may soon start replacing digital native for marketing and tech companies. A new digital divide is forming, one that separates those who embrace AI tools and use it for everything and those who don’t. People who understand generative AI tools have integrated it fully in their lives, for work and personal use. They don’t need to think about when and why to use genAI systems based on large language models. It’s obvious to them that these tools have already reshaped human existence and they are on board. They’re all in.
Serving an ace: Our new campaign for Waterfall City
Game, set, match. Padel isn’t just the fastest-growing sport in the world. It’s the new boardroom. Recognising this shift, we are chuffed to announce the rollout of our latest out of home (OOH) campaign, conceptualised and executed in close partnership with Attacq’s Waterfall City brand team.
The ebb and flow at the end of a year
On 1 April 2026, Twisted Toast Digital turns 15. It’s hard for me to believe. I’m not sure why but lately both our history and future have been on my mind. We’re lucky to be busy with work from a wide and diverse client roster across many different industries. This made me think about all our various clients with whom we’re sharing our journey, as well as our agency’s ebb and flow.
What we really do
Fifteen years of doing this means we’ve learned what works, what doesn’t and what clients truly must have versus what they think they need. Here’s the short version.
DIGITAL – Websites, social media management, digital and search advertising, mobile apps, software development
MARKETING – Digital marketing, content marketing, advertising, brand magazines, newsletters
BRANDING – Strategy, brand identity development, brand naming, visual language creation, brand collateral
Websites
Social Media Management
Digital and Search Advertising
Mobile Apps
Software Development
