Let me be clear about one thing upfront: I never set out to be a pop star. Fantasised about it, yes. Usually somewhere between my tenth beer and the closing credits of The Commitments. But I’ve never had the cheekbones, the hair, or the pelvic thrust for it. I'm an ad copywriter. Have been for 40-odd years. My job has always been to write for others. BMW’s “mouse the steering wheel” commercial, Dell, Breweries, FHM, banks, you get the picture.
In more than twenty years working across the shifting sands of design trends, one truth remains constant: Minimalist design is not a passing phase. It is a purposeful philosophy. For premium brands that understand the value of clarity, consistency and restraint, minimalism continues to offer a powerful advantage.
From AI to retro: A look at bold design directions in 2025 Twisted Toast Digital, located in Johannesburg with growing presence in Cape Town and KwaZulu-Natal, offers top-tier marketing solutions such as creative advertising, [...]
We are happy to announce Twisted Toast’s corporate co-sponsorship of the Better Neighbourhoods Fourways initiative, a forward-thinking project dedicated to improving the local community's quality of life through activities such as cleaning, restoring, creating job opportunities, fighting crime and fostering accountability within the Fourways neighbourhood. Being an agency that runs out of the Fourways area, our team believes this initiative underscores our commitment to community care and presents an open invitation for other businesses in the area to participate in this meaningful endeavour.
Students' prank leads to positive outcome “Borrowing” of Atterbury's giant Springbok jersey leads to donation to Atterbury Trust With Springbok spirit currently at a high, two Pretoria students took their enthusiasm for the Bokke campaign a bit too far. They decided to “borrow” the giant Springbok jersey that is dressed on the large Angus Taylor statue “Child of the Dust” by Atterbury Property during each Rugby World Cup tournament, for their own purposes. This renowned stone statue stands in front of the company's Clubhouse headquarters in Hazelwood, Pretoria.
My heartfelt congratulations on Twisted Toast’s 12 years in business! May your boundless creativity, innovation and professionalism multiply over years to come.
The Toast’s 12 birthday feels a bit like those Facebook friendaversaries that clap and cheer as it announces you and so-and-so have been friends for THREE YEARS! When actually you knew each other when you had pimples and braces.
As I reflect on my 21-year relationship with Kim and Louis, it occurs to me this is the longest non-family relationship I have ever had. Not without its break ups and reconciliations, we have remained together, just like a family.
Twisted Toast is 12 years old, but my relationship with its founders goes back at least twice that long. Kim and Louis, two of the most interesting people I’ve ever met; joined at the hip, yet so different in character. Kim, the doting mother, wife, organiser, boss. Louis, the bachelor, strategist, canoeist, raconteur, dreamer. Here are some memories I hold dearest.
As the days flow into one another, we are all increasingly aware of the long-lasting impact of severe acute respiratory syndrome coronavirus two (SARS-CoV-2), the pathogen that causes coronavirus disease 2019 (COVID-19).
