Your neighbourhood’s new hookup

We conceptualised “And your Point is?” as a fresh campaign for our innovative new client, The Courier Guy, that keeps the story simple and local. The creative execution positions Point partner stores as convenient neighbourhood drop-off and collect points for everyday sending and receiving of pakkies, with a tone that feels familiar, upbeat and distinctly South African. It speaks to casual senders, cash payers and anyone who values the ease of doing it all at a retailer they already trust.