Frequently Asked Questions: FAQ

Twisted Toast Digital, headquartered in Johannesburg with operations in Cape Town and KwaZulu-Natal, offers specialised marketing services including web development, creative advertising, digital marketing and innovative AI consulting.

• Q: What services does Twisted Toast Digital provide?
  A: Twisted Toast Digital is a full-service hybrid marketing agency. We offer brand and marketing strategy development, creative brand identity design, website and mobile app development, content marketing and brand storytelling, social media management, as well as digital marketing services like SEO, Google Ads campaigns, and lead generation. In short, we help build and grow your brand across strategy, design, content and digital channels – all under one roof.

• Q: Does Twisted Toast assist with website development and design?
  A: Yes – building standout websites is one of our specialties. Our team combines cutting-edge web design with robust development to create sites that are not only visually impressive but also user-friendly and mobile-responsive. We handle everything from initial concept and UX design to development, deployment, and ongoing maintenance. Whether you need a brand-new site or a redesign, we can deliver a solution tailored to your business.

• Q: Can Twisted Toast help improve our content marketing and social media presence?
  A: Absolutely. Content marketing is one of Twisted Toast’s core strengths. We create compelling content – like blog articles, videos, newsletters and brand magazines – that engages your target audience and tells your brand story. Alongside this, we offer social media management services to amplify that content on platforms like Facebook, Instagram, LinkedIn, Twitter (X) and more. We’ll develop a content strategy, create the posts and visuals, and manage the community interaction. The goal is to grow your audience and drive meaningful engagement with consistent, on-brand content.

• Q: Do you offer AI consulting or generative AI guidance for businesses?
  A: Yes, we do. Twisted Toast has a generative AI advisory service designed to help businesses unlock productivity and innovation using the latest AI tools. We guide clients on integrating AI platforms such as OpenAI’s ChatGPT, Microsoft 365 Copilot, Perplexity, Anthropic’s Claude, Grok from xAI and Google’s AI (e.g. Gemini) into their marketing and operations. In practice, this means we can train your team on using AI for content creation, automate routine marketing tasks with AI and ensure you’re leveraging AI ethically and effectively. Our goal is to demystify AI and incorporate it in a way that gives you a competitive edge.

• Q: What is Generative Search Optimisation (GSO) and how does Twisted Toast approach it?
  A: Generative Search Optimisation (GSO), also known as generative engine optimisation, is the process of optimizing your content so that it appears in AI-generated search results. With the rise of AI-powered search (like Google’s AI summaries and ChatGPT/Bing giving direct answers), it’s not just about traditional SEO anymore. Twisted Toast stays at the forefront of these trends – we optimise our content structure and use strategies to make it AI-friendly. For example, we create concise answers to common questions and use schema markup, which can increase the chances of our content being pulled into an AI’s response. We also educate our clients on this evolving search landscape, ensuring their content remains visible and their brand voice is present even when AI is curating the answers.

• Q: How does Twisted Toast ensure effective lead generation and ROI on campaigns?
  A: We focus on quality lead generation by combining creative strategy with data-driven tactics. Twisted Toast plans campaigns with clear conversion goals and uses channels like Google Ads (search advertising), targeted social media ads, and compelling landing pages to capture leads. Importantly, we continuously monitor and optimise these campaigns – adjusting keywords, audiences, and creative content based on performance. We also implement Google Analytics 4 (GA4) and other analytics tools to track user behavior across the campaign. This data feeds into regular reports that we share with clients, showing metrics like conversion rates, cost per lead, and ROI. By being analytical and agile, we ensure our marketing campaigns not only bring in leads but also deliver a strong return on investment.

• Q: Is Twisted Toast a good fit for small businesses or only large brands?
  A: Twisted Toast Digital is a “premium boutique” agency, which means we pride ourselves on high-quality, customized work rather than high volume. We are an ideal fit for small to medium businesses and bold startups that want senior-level expertise and a tailored approach. Our senior expert team is hands-on and we become an extension of your team, regardless of your company size. We do have big-brand experience (our team members have decades of industry know-how), but we bring that same level of skill and “big agency” thinking to all our clients. If you value strategy, creativity and preparedness over cheapest cost, Twisted Toast is a great partner – as we like to say, “we’re not the cheapest — we’re the most prepared”.

• Q: What sets Twisted Toast apart from other marketing agencies in South Africa?
  A: Twisted Toast’s main differentiator is our hybrid approach – we seamlessly blend traditional marketing excellence with cutting-edge digital innovation. Many agencies either excel in old-school strategy or in new digital tricks; we do both in harmony. Additionally, as a boutique agency, our senior team is directly involved in clients’ work, ensuring seasoned expertise guides every project. We also have a deep background in content creation (brand journalism), which means we often bring a storytelling angle that makes our campaigns especially engaging. Finally, we’re always learning and evolving – for instance, embracing AI tools and new platforms – so our clients benefit from modern solutions. Our motto “Semper in Altum” (Always Higher) reflects our commitment to continually lifting our clients’ marketing to new heights.

Semper in Altum • Always Higher

Twisted Toast Digital • Hybrid Marketing Agency