The highly regarded professional architectural and town planning firm Louis Cloete Architects approached Twisted Toast Digital to assist in a strategic brand refresh project to position the company within an updated new visual language.

In the discovery phase of the brand development process, we realised LCA offers its clients open creativity. This insight led us to design a new brand visual identity that represents the purpose of the firm, which is interpreted, viable and practical creativity that lives in open spaces.

We found and obtained the non-exclusive rights to use an iconic symbol in the universal sign for all is OK, as it also graphically illustrates LC, as well as an open-ended vision of creativity.