Brand and Identity Development
Terugploeg • Hulp wat werk
During the initial Covid-19 lockdowns, many needy families went without food. But then the entrepreneurial duo of Lood Bester and Herman Marx created an organisation that distributes food from farmers directly to those in need. The initiative now falls under the auspices of Atterbury Trust, one of South Africa’s foremost public benefit organisations.
Twisted Toast Digital was tasked by the trust to develop an appropriate name, brand identity and positioning for this worthy project. Terugploeg • Hulp wat werk (Plowing back with charity that works) and its associated identity and brand visual language is the result.