When the management team of Pretoria’s top private Urology Hospital decided the time had arrived for a brand refresh, they asked Twisted Toast Digital to develop a new brand that is modern, simple and relevant in a digitally-led world, as well as one that presents a visual identity that reflects the unique care offered by South Africa’s foremost centre of urology excellence.

The result is a new Urology Hospital brand identity that incorporates its updated positioning statement We care about you, with the letter ü, which is turned into the smiling face of superb urology care. In this way, u truly equals you.