Social Media Management

Marketing Services

Website Creation

Content marketing

Social media

Expert social media management that delivers results

Twisted Toast Digital, headquartered in Johannesburg with a robust presence in Cape Town and growth in KwaZulu-Natal, specialises in digital marketing, social media management, quality lead generation, Google Ads management and strategic generative AI optimisation consulting.

Social media management services

At Twisted Toast Digital, we provide premium social media management services tailored for forward-thinking brands. We combine global best practice with hands-on experience to create, publish and manage social content that is strategic, relevant and results-driven. From planning and creation to publishing and monitoring, we manage every step with precision.

Why social media management matters

Social media is no longer a nice-to-have – it’s a business necessity. Whether your goals are brand awareness, lead generation, customer engagement or thought leadership, a professionally managed presence on social media is essential.

Platforms such as Meta (Facebook, Instagram), LinkedIn, X (formerly Twitter), TikTok and YouTube are now intelligent content ecosystems. With generative AI and search integration from Google, ChatGPT and others, having well-structured, optimised social content is more important than ever.

What we offer

Our social media management services are structured into three core areas:

1. Platform management

  • Setup and optimisation of accounts (Facebook, Instagram, LinkedIn, YouTube, TikTok and more)

  • Bio, profile, page and account branding

  • Platform-specific best practices

  • Community management and message responses

  • Secure login management and two-factor authentication setup

2. Content creation and publishing

  • Content calendars planned monthly or quarterly in advance

  • Content tailored for each platform’s format and audience

  • High-quality copywriting using brand tone and voice

  • Custom-designed graphics, reels, videos and carousel posts

  • AI-enhanced content planning and keyword optimisation (GEO + SEO)

  • Strategic use of hashtags, links and calls-to-action (CTAs)

  • Scheduled publishing using approved software tools (e.g. Hootsuite, Meta Business Suite)

3. Monitoring, reporting and optimisation

  • Daily monitoring of pages for engagement, messages and mentions

  • Performance reporting (monthly or quarterly)

  • Insights on top-performing content and platform trends

  • Ongoing refinement of strategy based on data

  • Competitor benchmarking and engagement analysis

Our approach: global best practice, local relevance

We don’t believe in one-size-fits-all. Our process includes:

  • Strategic workshops or briefings

  • Competitor research

  • Brand tone and visual identity alignment

  • Platform-specific adaptation

  • Integration with wider marketing efforts (e.g. email, events, website traffic)

  • Full adherence to ethical guidelines and community standards

Typical deliverables

  • Strategic monthly content calendar

  • 12–20 content pieces per month (depending on package)

  • Visuals, captions, publishing, engagement management

  • Reports with data insights and performance metrics

GEO and SEO: intelligent optimisation

Modern social media content is indexed by search engines and surfaced by generative engines such as ChatGPT and Google Gemini. This means:

  • We optimise your posts for discoverability across generative and traditional search platforms

  • Keyword and topic clusters are used for each content campaign

  • Location relevance and user search intent are prioritised in content planning

Frequently asked questions

Which platforms do you manage?

We work across Facebook, Instagram, LinkedIn, YouTube, TikTok and X (Twitter) – and we stay up to date with emerging platforms too. We recommend platforms based on your brand goals and audience.

How often will you post for us?

This depends on the package, but we typically post 3 to 5 times per week per platform. We’ll tailor the schedule based on your brand and audience needs.

Can you help us with advertising too?

es. Paid campaigns on Meta, LinkedIn, YouTube and TikTok can be included as separate services. We recommend a combined organic and paid approach for maximum results.

How is content approved?

We create a monthly content calendar for approval. You’ll be able to review, comment and approve all posts before publishing.

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Do you write the copy and create the visuals?

Yes. Our team includes skilled copywriters, designers and strategists. We create everything in-house and ensure it’s aligned with your brand voice and visual identity.

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How do you track performance?

We generate detailed monthly reports that show performance metrics such as reach, engagement, follower growth and top content. We also offer insights and recommendations based on your data.

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How long does it take to get started?

After your onboarding session and agreement approval, we typically go live within 7 to 10 working days with your first approved content plan.

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Can you just post what we give you?

Yes, but we add significant value by refining, enhancing and optimising the content so it performs better across platforms and search engines. We can also work from scratch if needed.

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How do your services help with Google search and ChatGPT results?

Our content is structured with proper metadata, search-friendly wording and keyword clusters, which generative search engines and AI use to find and surface relevant content. This helps position your brand in AI-driven discovery environments.

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What does it cost?

We offer bespoke monthly packages based on your needs, number of platforms and desired content volume. As a premium boutique agency, we focus on high-quality, strategic content management rather than bulk posting.

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Let’s take your social media to the next level.

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