Today’s initial public offering (IPO, or first stock exchange listing) of Facebook, the popular social network, is this year’s most exciting share listing in America. The pre-eminent social network’s public trading of shares will make its founders very rich, but what does it mean in a South African context?

It's hard to believe that Twisted Toast has already been in existence for a year, but on reflection, it's been an amazing year filled with creativity, hard work and plenty of good times. In celebration of our first birthday party, we invited our clients and some of our closest friends to enjoy a Friday afternoon party at our new offices.

Reflections from the Twisted Toasters one year in, on what the past 12 months have meant for us.

The way in which to deliver content and utility specifically to a smartphone is via an app, not with a differently formatted web site just because it’s accessed by a phone’s web browser. The use of "m." or, even worse, ".mobi" URLs for mobile formatted sites are superfluous. Mobility means knowing where you are, thus geographically relevant apps make more sense than special "mobile" formats.