MMAP appoints Twisted Toast as their communications agency
Specialist out of home (OOH) media company MMAP (previously known as Michele Munro & Associates) has appointed Twisted Toast: Digital Media Architects as brand content and marketing communication agency.
MMAP (pronounced “map”) delivers a variety of specialised integrated outdoor solutions to Media Agencies on behalf of over 100 OOH media owners. Adept at visually mapping a client’s entire outdoor and OOH presence, MMAP also adds additional value by managing all aspects of OOH sales process, enhancing media agencies delivery to their Clients.
Services include management of the entire process flow from planning and production to flighting of OOH material, cost benchmarking, contract management as well as site sourcing and client database development.
Clare O’Neil, director of and shareholder in MMAP, believes Twisted Toast will add value by “delivering a unique set of brand content and marketing solutions to entrench the MMAP brand and services offering amongst advertising decision makers as a crucial tool for success for their out of home planning and implementation”.
According to Kim Browne, chief executive officer at Twisted Toast, the agency’s first task is the creation of a new internet presence for MMAP.