For the past four years the University of Johannesburg’s (UJ) Marketing and Brand Management Unit has been working on a marketing project to position the university as a leading voice in the Fourth Industrial Revolution (4IR).
As the days flow into one another, we are all increasingly aware of the long-lasting impact of severe acute respiratory syndrome coronavirus two (SARS-CoV-2), the pathogen that causes coronavirus disease 2019 (COVID-19).
Real feelings seldom find traction on the anti-social media landscape of today. Either everything’s absolutely fabulous (“I’m sooo blessed”), or so horrifically terrible the world’s going to end. No “I’m just sommer feeling slightly blue today because I stubbed my toe a little bit and it made me remember that one fabulous holiday in Durbs when I was young and innocent”.
Recently we found ourselves on the rooftop of an old central Joburg building carefully being completely refurbished for safe and dignified modern residential living. The friendly and enthusiastic host from our client Ithemba, a shareholder in Divercity, was showing us around the impressive Jewel City precinct. We liked it so much we went back the next week too :)
Privacy, immediacy and dependency By Louis Eksteen Recent statements by Mark Zuckerberg, co-inventor of Facebook (depending on who you ask), frequently mention an apparently significant move towards protecting the privacy of users. The new Facebook [...]