Posts

An unwavering human spark in a digital galaxy

By |2024-03-28T12:25:07+02:0028 Mar 2024|Blog, Posts, Latest Articles|

Why I love storytelling in our digital age Imagine a world overtaken by the glow of screens, where interactions are orchestrated by algorithms and responses curated by AI. While efficiency reigns supreme, a profound emptiness endures. This is the potential future we face should we lose sight of the very essence that makes us human: Our ability to connect, empathise and create new things.

Leveraging social media content analytics for enhanced engagement

By |2024-03-28T12:21:28+02:0028 Mar 2024|Blog, Posts, Latest Articles|

Data-driven Insights to optimise social strategy In the dynamic realm of digital content marketing, social media platforms stand out as powerful tools for connecting with audiences and building brand loyalty. However, the sheer volume of content and the rapid pace at which social media evolves can make it challenging for brands to capture and maintain audience engagement. At Twisted Toast Digital we understand the critical importance of not just participating in social media but strategically harnessing its full potential. 

A TOAST TO BETTER NEIGHBORHOODS:

By |2024-03-28T12:19:19+02:0028 Mar 2024|Blog, Posts, Latest Articles|

We are happy to announce Twisted Toast’s corporate co-sponsorship of the Better Neighbourhoods Fourways initiative, a forward-thinking project dedicated to improving the local community's quality of life through activities such as cleaning, restoring, creating job opportunities, fighting crime and fostering accountability within the Fourways neighbourhood. Being an agency that runs out of the Fourways area, our team believes this initiative underscores our commitment to community care and presents an open invitation for other businesses in the area to participate in this meaningful endeavour.

South African excellence on display

By |2024-02-09T08:20:14+02:008 Feb 2024|Blog, Posts, Latest Articles|

Hometalk at Versnit 2024 In the heart of South Africa’s philanthropic landscape, Atterbury Trust stands as a beacon of hope, delivering essential services to those in need across various communities. Our agency, Twisted Toast Digital, has had the privilege of partnering with this remarkable charity for a decade, witnessing first-hand the transformative impact of their work. As we reflect on our journey together, the annual Versnit event, held at the enchanting Rust en Vrede Estate in Stellenbosch, serves as a poignant reminder of the power of collective goodwill and the exceptional quality of South African ubuntu.

Brand personality goes a long way

By |2024-02-09T08:27:59+02:008 Feb 2024|Latest Articles, Blog, Posts|

Opinionated positioning In the vibrant world of marketing, brands stand as more than mere logos or names; they embody personas that resonate with their audience, akin to individuals in society. Establishing a brand personality is not just about crafting a unique identity; it’s about articulating opinions that speak volumes, positioning brands as relatable entities with which consumers can form meaningful connections. This professional discourse delves into the pivotal role of brand opinions in distinguishing brands in a market rife with uniformity, underscoring the strategic imperative of aligning these opinions with core brand values.

Four years later

By |2024-02-06T12:29:07+02:0030 Nov 2023|Blog, Posts, Latest Articles|

A journey of gratitude and growth As we step into the festive season, marking the end of another year and the dawn of a new one, it’s a time for reflection and anticipation. This moment is particularly poignant at Twisted Toast Digital, as we look back on the world adapted to a new normal post-COVID-19.

The quest for artificial general intelligence

By |2023-12-01T07:32:17+02:0030 Nov 2023|Blog, Posts, Latest Articles|

Navigating towards a next frontier The recent disruptive, management, board and shareholder upheavals at leading generative artificial intelligence firm OpenAI has focused the technology world’s attention firmly on its next frontier, the search for systems with artificial general intelligence (AGI). According to an analysis created by The Economist, this has divided the AI cognoscenti into two basic camps. Doomers “believe that, left unchecked, AI poses an existential risk to humanity and hence advocate stricter regulation”, while boomers “play down fears of an AI apocalypse and stress its potential to turbocharge progress”.

Global acclaim as Poultry Bulletin wins International Content Marketing Award

By |2023-11-30T11:23:58+02:0030 Nov 2023|Posts, Latest Articles|

Poultry Bulletin magazine, the official mouthpiece of the South African Poultry Association (SAPA), has won silver in the prestigious International Content Marketing Awards 2023, which were announced in London on Thursday. Editor Melinda Shaw of Shaw Media expressed the significance of winning an award in such a competitive field, in which Poultry Bulletin fought off fierce competition from over 30 countries, to stand alongside international brands such as Qantas Think Event Series (gold winner), Porche Post Magazine (bronze) and Barclays Avios Rewards - A connected journey for Barclays and British Airways (shortlisted) in the category Best Use of Monetised Content.

Fight, Love, Persevere

By |2023-10-27T07:33:28+02:0026 Oct 2023|Blog, Posts, Latest Articles|

The power of unity One of my favourite poems of all time is Welsh poet, Dylan Thomas’ “Do not go gentle into that good night.” While the poem is commonly interpreted as a son’s appeal to his ailing father to sustain his will to live, it has always resonated more profoundly with me, encapsulating the prevailing spirit of South Africans today. We’re a tenacious bunch and it is probably not too surprising that our desire to survive and thrive, no matter the adversity we face, is tattooed on our nation’s psyche. Which brings me to sport and more specifically rugby and our heroic Boks. 

Gratitude in waves: My personal account of being rescued by the NSRI

By |2023-10-27T07:45:25+02:0026 Oct 2023|Latest Articles, Blog, Posts|

Safety on the ocean: Lessons learnt As I finished final preparations for my intended Reverse Miller’s Run downwind surfski paddle on the beach in front of my local club, Fish Hoek Beach Sports Club (FHBSC) at just before 16:00 on Thursday afternoon, 21 September 2023, I activated the South African National Sea Rescue Institute’s NSRI SafeTRX app. I selected its continuous tracking setting, sealed my smartphone in its special waterproof bag and made sure its lanyard was securely fastened to my personal floatation device (PFD). This is the best thing I could have done before heading out, as soon enough, I needed to be rescued.

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