Design Indaba 2018
By Sharlene Safi
Being in design means keeping abreast of trends and new developments in the industry. What’s intensely satisfying about the field of design is that it spans so many industries. Where there’s a problem, there’s a design solution waiting to be implemented, and nowhere is this more evident than at the annual Design Indaba 2018.
I was fortunate to attend this year’s event in Cape Town and represent Twisted Toast as an agency. I came away totally inspired by the amazing creativity and ingenuity applied to some of the most complex problems. I would love to tell you about every single talk that was given, but I’ll contain myself to my top four picks. But before that, let’s just talk about Cape Town.
In the grips of the worst drought in 100 years, I thought I’d had my last shower the morning of my flight to Cape Town. It’s true, the situation is pretty grim. Everywhere you look there are signs asking you to conserve water. But what impressed me about Design Indaba was the lengths they went to to ensure that even conference attendees were made aware of the situation. All the taps in the venue bathrooms were sealed off, hand sanitizer was the order of the day. Bottled water was provided, and tips were given on how to best conserve water, even if your stay was temporary. Let’s hope for plentiful rain this winter.