Loving the Like

By Kim Browne


Like is so over-used and I’m just loving the new Facebook emojicons. I had to physically stop myself from loving, wowing and laughing my way through the latest posts this morning. It’s nice to have an angry & sad face too – you don’t really want to “like” anyone’s misfortune. Awkward :(

I would say they’re just in time too, with stickers becoming an easy visual way to engage. As a hybrid marketing agency, engagement is really the holy grail. We’ve been amazed at the engagement we’ve had on the Manna vir die Boere campaign executed in a month on behalf of clients Atterbury Trust and Wildswinkel.

Support has been overwhelming and we have been touched by the Safrican generosity of spirit experienced. Well done to everyone involved in this wonderful initiative.

We’ve had a sweltering start to the year and I’m not referring to the weather, although we do seem to be living in a perpetual heatwave in Jozi! Our lead time has been a little slower than usual, as we endeavour to deliver the very best work we can on some insane deadlines. We’ve pulled off a few biggies and can finally get back to a little normality, if such a thing exists!

We are super chuffed at The Toast to have been nominated as a finalist in the software category in the local Oscars for digital agencies, the prestigious IAB Bookmarks 2016. Our ace chief software engineer Antoni Urban created the software that powers SmartRand.com, South Africa’s first online, automated investment advice product. The software at the heart of this marketing innovation was nominated. We’re holding thumbs for the third of March, when the winners are announced.

We have worked with Antoni for many years and as a master mathematician he is simply in a class of his own. We are so privileged to have a man of his ilk in the same office as us.

Antoni’s latest development project is the brand new Wildswinkel Android and iOS phone app, launched in time for the recent highly successful Piet du Toit Wildbedryf auction.

Wishing everyone a happy Easter and if you’re travelling be safe out there!