The business card is an old paper staple of company information, and an unavoidable part of doing business, even in an age of Facebook, cloud computing and paperless offices. But being a somewhat quirky bunch at Twisted Toast, we wanted something slightly different with our business cards.
Having created the Twisted Toast corporate identity, creative director Erik Verster got to work on preliminary business card concepts. There was talk of some fairly esoteric concepts, but Erik eventually settled on a more classic design with a fun, quirky breakfast-inspired visual theme.
The general consensus on the first look was positive — we do, after all, love toasters. Our CEO, Kim Browne, suggested that we have additional image options around the breakfast theme, which led to a full spectrum of business cards being designed to incorporate staples such as eggs, honey, coffee and a slice of toast.