LE

About LE

Twisted Toast Digital is a hybrid inbound marketing and brand content agency.

You should use Google+ and LinkedIn

By Louis Eksteen Using Google+ and LinkedIn will make you a better marketer For many marketers Google+ and LinkedIn still barely register. Who uses Google+ anyway? LinkedIn is just about looking for a new job, right? Wrong. Although it's taken time for these "secondary" social media platforms to become established, they now are. But why should you use [...]

By |2018-11-30T09:41:12+00:00February 28th, 2013|Posts|Comments Off on You should use Google+ and LinkedIn

The widening dichotomy between digital and print advertising

All traditional media companies the world over are continuing to experience massive disruption to their long-standing, previously hugely profitable business models. Two announcements, only a few days apart in the second-half of January 2013 are indicative of the harsh new reality for media. The first indicated journalism job cuts at Financial Times (FT). The second [...]

By |2018-11-30T09:41:12+00:00January 24th, 2013|Posts|Comments Off on The widening dichotomy between digital and print advertising

Six steps to brand content marketing success

Choose between search and shout By Louis Eksteen Brand content marketing is quickly gaining traction amongst the world’s top marketers. Apart from Red Bull, which is already the gold standard in brand content marketing, other companies such as Coca-Cola are rolling out excellent content marketing initiatives. In an innovative recent example, The Coca-Cola Company has [...]

By |2018-11-30T09:41:13+00:00November 29th, 2012|Posts|Comments Off on Six steps to brand content marketing success