LE

About LE

Twisted Toast Digital is a hybrid inbound marketing and brand content agency.

Willful blindness in media and advertising

Ignoring realities By Louis Eksteen In her 2011 book Wilful Blindness, blogger, businesswoman and TED regular Margaret Heffernan argues convincingly that people often ignore the obvious for deep psychological reasons she calls willful blindness. People "deny truths that are too painful, too frightening to confront". This ostrich-like head-in-the-sand behaviour can have psychological benefits, such as helping us cope, but in business it often leads to [...]

By |2018-11-30T09:41:11+02:00April 25th, 2013|Posts|Comments Off on Willful blindness in media and advertising

Yahoo!’s Summly app purchase shows traditional media the way

By Louis Eksteen Summly app purchase importance Traditional media companies do not often invest in technology creation directly. They use technology to conduct their business, but one would be hard-pressed to find a real deep-tech innovation lab within (or even close to) traditional newsrooms. Even media companies that have bought into tech startups and companies, [...]

By |2018-11-30T09:41:11+02:00March 27th, 2013|Posts|Comments Off on Yahoo!’s Summly app purchase shows traditional media the way

You should use Google+ and LinkedIn

By Louis Eksteen Using Google+ and LinkedIn will make you a better marketer For many marketers Google+ and LinkedIn still barely register. Who uses Google+ anyway? LinkedIn is just about looking for a new job, right? Wrong. Although it's taken time for these "secondary" social media platforms to become established, they now are. But why should you use [...]

By |2018-11-30T09:41:12+02:00February 28th, 2013|Posts|Comments Off on You should use Google+ and LinkedIn

The widening dichotomy between digital and print advertising

All traditional media companies the world over are continuing to experience massive disruption to their long-standing, previously hugely profitable business models. Two announcements, only a few days apart in the second-half of January 2013 are indicative of the harsh new reality for media. The first indicated journalism job cuts at Financial Times (FT). The second [...]

By |2018-11-30T09:41:12+02:00January 24th, 2013|Posts|Comments Off on The widening dichotomy between digital and print advertising

Six steps to brand content marketing success

Choose between search and shout By Louis Eksteen Brand content marketing is quickly gaining traction amongst the world’s top marketers. Apart from Red Bull, which is already the gold standard in brand content marketing, other companies such as Coca-Cola are rolling out excellent content marketing initiatives. In an innovative recent example, The Coca-Cola Company has [...]

By |2018-11-30T09:41:13+02:00November 29th, 2012|Posts|Comments Off on Six steps to brand content marketing success