Mobile first marketing mantra getting louder By Louis Eksteen Marketers are increasingly building mobile first action plans into their activities. This year mobile first marketing will be the most important marketing activity for brands. [...]
Messaging apps: The new social media By Louis Eksteen Messaging apps on mobile devices are the new social media platforms to watch. With the recent Naspers six-month results came the news that Tencent, in [...]
Q&A with Cannes Lions CEO Philip Thomas Scam ads (#scamvertising) is advertising made only for the purpose of winning awards, not because of sound commercial and business reasons. Some dodgy advertising agencies create scam ads to elevate themselves to the level of "award-winning", ironically for their own commercial and business reasons. Clients love agencies that have won awards — any awards — so business rolls in after the award show hangovers have passed. But what happens when the scam goes bust? According to Philip Thomas, Chief Executive of the Cannes Lions Festival of Creativity, Cannes Lion awards are incredibly important to agencies and marketers. "It means business, talent ... it's the way of measuring quality in creativity. That’s why we are growing so fast, clients value Lions." Scam ads (#scamvertising) is advertising made only for the purpose of winning awards, not because of sound commercial and business reasons. Some dodgy advertising agencies create scam ads to elevate themselves to the level of "award-winning", ironically for their own commercial and business reasons. Clients love agencies that have won awards — any awards — so business rolls in after the award show hangovers have passed. But what happens when the scam goes bust?
Choosing social media By Louis Eksteen The range of social media options is increasing at pace. Brands need to constantly evaluate new platforms to figure out if their consumers expect them to be there. But with [...]
The research industry, like many others, has for decades benefitted from excellent margins in an offline world. With no real alternatives, market intelligence in the real world came at a premium. Not any more. SurveyMonkey is an inspirational example of a digitally disruptive offering that is delivering a quality service online. Cheaply. With no physical infrastructure needed, doing surveys online works well. Many others tried online surveying, but for my money, SurveyMonkey is the bomb.
The Mildenhall way By Louis Eksteen Jonathan Mildenhall, VP of Global Advertising Strategy and Creative Excellence at the Coca-Cola Company is fresh from one of Coke's biggest years at the Cannes Lions International Festival [...]
Your Content Goes Here Your Content Goes Here — Your Content Goes Here UPDATE (8 June 2013): Billabong International Ltd is now on the [...]
Ignoring realities By Louis Eksteen In her 2011 book Wilful Blindness, blogger, businesswoman and TED regular Margaret Heffernan argues convincingly that people often ignore the obvious for deep psychological reasons she calls willful blindness. People "deny truths that are too [...]
By Louis Eksteen Using Google+ and LinkedIn will make you a better marketer For many marketers Google+ and LinkedIn still barely register. Who uses Google+ anyway? LinkedIn is just about looking for a new job, right? Wrong. Although [...]
All traditional media companies the world over are continuing to experience massive disruption to their long-standing, previously hugely profitable business models. Two announcements, only a few days apart in the second-half of January 2013 are [...]
