Living in a digital city
Waterfall City’s digital city lifestyle By Louis Eksteen One of the advantages of working at a hybrid marketing agency such as ours is the large variety of client businesses we have the privilege of getting to know. [...]
Top 10 TV apps
TV apps, because pay TV is for people who haven’t heard of the internet By Louis Eksteen TV apps, accessed via mobile devices, computers and media players for HD TV sets are taking over from pay [...]
Connected agriculture
Technology use grows in connected agriculture By Louis Eksteen For centuries farming has been at the forefront of technological development. I’m a fan of Jethro Tull the rock band, but the real Jethro Tull was a renowned agricultural [...]
Robo-advice comes to town
SmartRand launches robo-advice By Louis Eksteen The investment advice industry is abuzz about robo-advice. Overseas, especially in America, online-only investment advice is all the rage. Locally SmartRand, an online investment advice platform powered by Galileo Capital, [...]
In a digital state
A digital state of mind By Louis Eksteen I’ve recently become a subscriber to Amazon Prime. Having been a loyal Amazon fan for many years, I decided to try its digital content and subscription benefits, such [...]
Streaming entertainment drives Hollywood
Streaming entertainment means online movies and TV By Louis Eksteen Streaming entertainment is fast becoming the norm for connected households. The latest music download numbers are a clear indication of a worldwide move towards streaming entertainment, rather than [...]
A social mixup
A mixup of personal and business on social By Louis Eksteen The world of social media causes interesting mixups. Personal and business lives are much closer these days than in a past when one's personal and [...]
Brand content trends
The state of brand content By Louis Eksteen As a hybrid marketing agency, we try and keep our finger on the pulse of modern marketing developments. Brand content is of special interest, because content marketing [...]
Holdouts lose
Why holdouts lose in the long run By Louis Eksteen A holdout is someone who refuses to accept change. They appear in all walks of life. Property holdouts are those people who refuse to sell their [...]
Native ads are advertorial
Native ads: New name for retro marketing By Louis Eksteen Native ads have been the rage for a while. Basically joining advertising and content marketing it's touted as, to channel Tom Wolf, this week's marketing tool of [...]