louiseksteen

Farmers are better at digital than the art world  The digital landscapes of two unique sectors have piqued my interest recently: the tech-infused agriculture industry and the conventionally-bound art world. Each of them stands at a distinct point in its digital journey, revealing a compelling contrast.

Leveraging artificial intelligence to enhance your content strategy Introduction The era of optimising content for traditional search engines is evolving as artificial intelligence (AI) begins to play a larger role in internet queries. Previously, search engine optimisation (SEO) was focused on creating quality content for Google’s search algorithm. However, the emergence of AI-powered language models, such as OpenAI’s ChatGPT, has drastically altered the landscape of content creation and optimisation.

A wild 12-year ride continues: New challenges, new milestones As Twisted Toast Digital celebrates its 12th birthday, I’m reminded that the journey is what truly counts. The experience of discovery, the highs and lows, the agony and ecstasy and the ride itself — these are the things that matter, not a mystical final destination. So far, it has been the best trip I could wish for. And what a long, strange trip it’s been.

With Bruce Springsteen and his his E Street Band touring the USA at the moment, it reminded me of a historic live performance performed by The Boss and his band in Leipzig, Germany in July of 2013. It shows that not only is Springsteen a remarkable musician, he can also teach us all a thing or two about leadership. Enjoy this wonderful leadership masterclass. It’s a foot-tappin’, sing-along masterpiece.

For the past four years the University of Johannesburg’s (UJ) Marketing and Brand Management Unit has been working on a marketing project to position the university as a leading voice in the Fourth Industrial Revolution (4IR).