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At Twisted Toast Digital, we believe a website should be your most reliable employee, always on, always working. But too often, websites are neglected or underperforming. We change that by following seven wise steps: from smart strategy and brand-first design to UX-driven layouts, sharp GEO and SEO plus ongoing optimisation. Our approach combines thoughtful content, technical excellence and continuous refinement. The result? A high-performing site that tells your story, converts visitors and evolves with your business. Because a good-looking website isn’t enough... it must deliver results.

At Twisted Toast Digital, we’ve learnt that content without strategy is just noise. Many brands chase likes or pageviews, but overlook what matters most: Sales. The biggest pitfalls? No clear goals, inconsistent output, poor GEO and SEO and content that talks at customers instead of connecting with them. Our approach is different. We build smart, results-driven strategies aligned with your business goals, optimised for human impact and AI visibility. The result? Content that doesn’t just exist. It performs. Let’s make yours count.

ChatGPT becomes a search super power A fast developing digital battleground is shaping into an internet search war certain to alter everything from pay-per-click advertising to the way in which website and related digital content is finessed. Perhaps it’s a bit early to announce an eventual demise of traditional keyword search results from Google, but judging from my own personal experience, large language model generative AI search expressed in natural language in a chatbot conversation format results in more fluid, nuanced and useful feedback.

Barney Tabasco lives on in our memories Barry McIlheney was one of the all-time greats of magazine publishing. Not just because of the titles he edited or the successes he racked up, there were many, but because of the way he made people feel. Warm, funny, generous and endlessly creative, Barry brought something rare and human to everything he did.

April presented an extraordinary opportunity for a heady mix of leisure mixed with work, not just marked by a series of significant public holidays, but also for me, by unforgettable experiences in the waters around Cape Town. Freedom Day weekend specifically, provided a powerful backdrop for reflection, as I had the privilege of participating in a series of remarkable surfski paddling events.

Twisted Toast Digital: Pioneering Generative Search Optimisation (GSO) in South Africa. In today’s rapidly evolving digital landscape, marketing agencies face an exciting challenge: adapting to the revolutionary changes brought about by generative AI search technology.

14 years of freedom Fourteen years ago, Kim Browne and I took a leap of faith, leaving the security of corporate media life to embark on an entrepreneurial adventure. We envisioned a creative hybrid brand marketing agency that would seamlessly blend traditional strategies with innovative digital solutions. Thus, Twisted Toast Digital was born—a name symbolising our intent to put a unique spin on conventional marketing approaches.

Imagine you’re facing a tight deadline—campaign ideas aren’t flowing and your inbox won’t quit. It’s a grind I’ve seen wear down marketing teams time and again. The latest wave of large language model (LLM) AI, such as ChatGPT, DeepSeek, Claude, Gemini and xAI’s Grok—can lighten that load. But here’s the catch: Raw tech isn’t enough. At Twisted Toast Digital we’ve been mastering this since ChatGPT first hit the scene and our expertise turns these tools into super results you can’t get on your own.   We’re in an AI surge right now. OpenAI’s GPT-4o and various reasoning models juggle text, images, deep search and voice with slick speed. DeepSeek’s R1 offers budget-friendly reasoning. Claude 3.7 Sonnet keeps it safe and polished. Gemini 2.0 Flash blends words and visuals.

The wildlife industry stages a pyrotechnic comeback amid renewed demand for top genetics Hoogenbomen, Lindleyspoort, North-West Province – Two huge LCD screens, framed by bright green LEDs blinking in sync with booming speakers filling the marquee with powerful sound, towered imposingly over the standing-room-only Piet du Toit Wildbedryf auction on Saturday, 15 February 2025. A massive, majestic buffalo bull appears on-screen, while in front of the auctioneer’s stage flame bursts reach up almost to the roof. The bull snorts, mock-charges the camera and shakes its formidable horns, holding the audience spellbound. Outside, a welcome drizzle continues, much to everyone’s delight.

Blending logic and emotion for effective marketing In the dynamic world of marketing, the art of persuasion stands as a cornerstone for creating compelling campaigns. At Twisted Toast Digital, we believe in the seamless integration of logic and emotion to craft messages that resonate deeply with our audience. This balanced approach not only captures attention but also drives action, ensuring our clients achieve their marketing goals effectively.