About Louis Eksteen

Louis Eksteen is a digital marketing and media expert manager and creator capable of significantly improving brand value with hybrid marketing campaigns that blend digital and traditional channels effectively. He is a writer and editor, as well as a mobile app expert and an authoritative generative artificial intelligence prompt development specialist.

Leveraging social media content analytics for enhanced engagement

By |2024-03-28T12:21:28+02:0028 Mar 2024|Blog, Posts, Latest Articles|

Data-driven Insights to optimise social strategy In the dynamic realm of digital content marketing, social media platforms stand out as powerful tools for connecting with audiences and building brand loyalty. However, the sheer volume of content and the rapid pace at which social media evolves can make it challenging for brands to capture and maintain audience engagement. At Twisted Toast Digital we understand the critical importance of not just participating in social media but strategically harnessing its full potential. 

Brand personality goes a long way

By |2024-02-09T08:27:59+02:008 Feb 2024|Blog, Posts, Latest Articles|

Opinionated positioning In the vibrant world of marketing, brands stand as more than mere logos or names; they embody personas that resonate with their audience, akin to individuals in society. Establishing a brand personality is not just about crafting a unique identity; it’s about articulating opinions that speak volumes, positioning brands as relatable entities with which consumers can form meaningful connections. This professional discourse delves into the pivotal role of brand opinions in distinguishing brands in a market rife with uniformity, underscoring the strategic imperative of aligning these opinions with core brand values.

The quest for artificial general intelligence

By |2023-12-01T07:32:17+02:0030 Nov 2023|Blog, Posts, Latest Articles|

Navigating towards a next frontier The recent disruptive, management, board and shareholder upheavals at leading generative artificial intelligence firm OpenAI has focused the technology world’s attention firmly on its next frontier, the search for systems with artificial general intelligence (AGI). According to an analysis created by The Economist, this has divided the AI cognoscenti into two basic camps. Doomers “believe that, left unchecked, AI poses an existential risk to humanity and hence advocate stricter regulation”, while boomers “play down fears of an AI apocalypse and stress its potential to turbocharge progress”.

Global acclaim as Poultry Bulletin wins International Content Marketing Award

By |2023-11-30T11:23:58+02:0030 Nov 2023|Posts, Latest Articles|

Poultry Bulletin magazine, the official mouthpiece of the South African Poultry Association (SAPA), has won silver in the prestigious International Content Marketing Awards 2023, which were announced in London on Thursday. Editor Melinda Shaw of Shaw Media expressed the significance of winning an award in such a competitive field, in which Poultry Bulletin fought off fierce competition from over 30 countries, to stand alongside international brands such as Qantas Think Event Series (gold winner), Porche Post Magazine (bronze) and Barclays Avios Rewards - A connected journey for Barclays and British Airways (shortlisted) in the category Best Use of Monetised Content.

Gratitude in waves: My personal account of being rescued by the NSRI

By |2023-10-27T07:45:25+02:0026 Oct 2023|Posts, Blog, Latest Articles|

Safety on the ocean: Lessons learnt As I finished final preparations for my intended Reverse Miller’s Run downwind surfski paddle on the beach in front of my local club, Fish Hoek Beach Sports Club (FHBSC) at just before 16:00 on Thursday afternoon, 21 September 2023, I activated the South African National Sea Rescue Institute’s NSRI SafeTRX app. I selected its continuous tracking setting, sealed my smartphone in its special waterproof bag and made sure its lanyard was securely fastened to my personal floatation device (PFD). This is the best thing I could have done before heading out, as soon enough, I needed to be rescued.

WhatsApp Channels: A Game-Changer for Brand Content Broadcasting

By |2023-09-29T07:20:00+02:0028 Sep 2023|Blog, Posts, Latest Articles|

Private following eliminates brand message fatigue Meta Platforms, much like other giants in the digital economy, has a knack for emulating the successful features or products of its rivals. They borrowed the Stories format from Snap and introduced Reels — a short video format inspired by TikTok’s success. With Threads, they even seem to pay homage to Twitter, if not X.

Riding the Waves of Business

By |2023-08-31T16:34:39+02:0031 Aug 2023|Blog, Posts, Latest Articles|

What downwind surfski paddling teaches us about corporate success Navigating the sea of business opportunities is much like riding the ocean swells on a downwind surfski paddle. When we think of the infamous Miller’s Run in False Bay, South Africa, it’s not just about battling the elements; it’s about mastering a skill that’s as mentally challenging as it is physically demanding. Much like the business environment, the ocean offers us a mix of risk and reward, teaching invaluable lessons that can be applied in the corporate arena.

Harness the power of generative AI for your business

By |2023-08-03T10:09:39+02:003 Aug 2023|Posts, Latest Articles|

Fast-track competitive advantage with Twisted Toast Digital’s new generative AI advisory service In the fast-paced world of digital innovation, staying ahead is not just an advantage; it’s a necessity. From the C-suite to your frontline, one breakthrough technology holds the key to redefining productivity, innovation and business competitive advantage - generative AI. As a digital marketing agency specialising in providing generative AI-driven advisory solutions, we’re introducing a revolutionary new AI client service. We will guide your business in leveraging the transformative capabilities of tools such as ChatGPT, ensuring you stay ahead in this era of exponential technological advancement.

Tech-Driven Agriculture Flourishes Amidst Traditional Art Scene’s Digital Reluctance

By |2023-06-02T07:13:11+02:001 Jun 2023|Posts|

Farmers are better at digital than the art world  The digital landscapes of two unique sectors have piqued my interest recently: the tech-infused agriculture industry and the conventionally-bound art world. Each of them stands at a distinct point in its digital journey, revealing a compelling contrast.

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