About Louis Eksteen

Louis Eksteen is a digital marketing and media expert manager and creator capable of significantly improving brand value with hybrid marketing campaigns that blend digital and traditional channels effectively. He is a writer and editor, as well as a mobile app expert and an authoritative digital auction specialist.

Gratitude in waves: My personal account of being rescued by the NSRI

By |2023-10-27T07:45:25+02:0026 Oct 2023|Blog, Posts, Latest Articles|

Safety on the ocean: Lessons learnt As I finished final preparations for my intended Reverse Miller’s Run downwind surfski paddle on the beach in front of my local club, Fish Hoek Beach Sports Club (FHBSC) at just before 16:00 on Thursday afternoon, 21 September 2023, I activated the South African National Sea Rescue Institute’s NSRI SafeTRX app. I selected its continuous tracking setting, sealed my smartphone in its special waterproof bag and made sure its lanyard was securely fastened to my personal floatation device (PFD). This is the best thing I could have done before heading out, as soon enough, I needed to be rescued.

WhatsApp Channels: A Game-Changer for Brand Content Broadcasting

By |2023-09-29T07:20:00+02:0028 Sep 2023|Blog, Posts, Latest Articles|

Private following eliminates brand message fatigue Meta Platforms, much like other giants in the digital economy, has a knack for emulating the successful features or products of its rivals. They borrowed the Stories format from Snap and introduced Reels — a short video format inspired by TikTok’s success. With Threads, they even seem to pay homage to Twitter, if not X.

Riding the Waves of Business

By |2023-08-31T16:34:39+02:0031 Aug 2023|Latest Articles, Blog, Posts|

What downwind surfski paddling teaches us about corporate success Navigating the sea of business opportunities is much like riding the ocean swells on a downwind surfski paddle. When we think of the infamous Miller’s Run in False Bay, South Africa, it’s not just about battling the elements; it’s about mastering a skill that’s as mentally challenging as it is physically demanding. Much like the business environment, the ocean offers us a mix of risk and reward, teaching invaluable lessons that can be applied in the corporate arena.

Harness the power of generative AI for your business

By |2023-08-03T10:09:39+02:003 Aug 2023|Posts, Latest Articles|

Fast-track competitive advantage with Twisted Toast Digital’s new generative AI advisory service In the fast-paced world of digital innovation, staying ahead is not just an advantage; it’s a necessity. From the C-suite to your frontline, one breakthrough technology holds the key to redefining productivity, innovation and business competitive advantage - generative AI. As a digital marketing agency specialising in providing generative AI-driven advisory solutions, we’re introducing a revolutionary new AI client service. We will guide your business in leveraging the transformative capabilities of tools such as ChatGPT, ensuring you stay ahead in this era of exponential technological advancement.

Tech-Driven Agriculture Flourishes Amidst Traditional Art Scene’s Digital Reluctance

By |2023-06-02T07:13:11+02:001 Jun 2023|Posts|

Farmers are better at digital than the art world  The digital landscapes of two unique sectors have piqued my interest recently: the tech-infused agriculture industry and the conventionally-bound art world. Each of them stands at a distinct point in its digital journey, revealing a compelling contrast.

Optimising content for AI queries: A guide

By |2023-04-26T12:21:46+02:0026 Apr 2023|Posts|

Leveraging artificial intelligence to enhance your content strategy Introduction The era of optimising content for traditional search engines is evolving as artificial intelligence (AI) begins to play a larger role in internet queries. Previously, search engine optimisation (SEO) was focused on creating quality content for Google’s search algorithm. However, the emergence of AI-powered language models, such as OpenAI’s ChatGPT, has drastically altered the landscape of content creation and optimisation.

12 Years of growth: The power of the journey

By |2023-03-30T17:00:36+02:0030 Mar 2023|Posts|

A wild 12-year ride continues: New challenges, new milestones As Twisted Toast Digital celebrates its 12th birthday, I’m reminded that the journey is what truly counts. The experience of discovery, the highs and lows, the agony and ecstasy and the ride itself — these are the things that matter, not a mystical final destination. So far, it has been the best trip I could wish for. And what a long, strange trip it’s been.

A leadership masterclass from Bruce Springsteen

By |2023-03-02T08:58:44+02:0028 Feb 2023|Posts|

With Bruce Springsteen and his his E Street Band touring the USA at the moment, it reminded me of a historic live performance performed by The Boss and his band in Leipzig, Germany in July of 2013. It shows that not only is Springsteen a remarkable musician, he can also teach us all a thing or two about leadership. Enjoy this wonderful leadership masterclass. It’s a foot-tappin’, sing-along masterpiece.

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