Home/Louis Eksteen

About Louis Eksteen

Louis Eksteen is a digital marketing and media expert manager and creator capable of significantly improving brand value with hybrid marketing campaigns that blend digital and traditional channels effectively. He is a writer and editor, as well as a mobile app expert and an authoritative digital auction specialist.

Tech-Driven Agriculture Flourishes Amidst Traditional Art Scene’s Digital Reluctance

By |2023-06-02T07:13:11+02:001 Jun 2023|Posts|

Farmers are better at digital than the art world  The digital landscapes of two unique sectors have piqued my interest recently: the tech-infused agriculture industry and the conventionally-bound art world. Each of them stands at a distinct point in its digital journey, revealing a compelling contrast.

Optimising content for AI queries: A guide

By |2023-04-26T12:21:46+02:0026 Apr 2023|Posts|

Leveraging artificial intelligence to enhance your content strategy Introduction The era of optimising content for traditional search engines is evolving as artificial intelligence (AI) begins to play a larger role in internet queries. Previously, search engine optimisation (SEO) was focused on creating quality content for Google’s search algorithm. However, the emergence of AI-powered language models, such as OpenAI’s ChatGPT, has drastically altered the landscape of content creation and optimisation.

12 Years of growth: The power of the journey

By |2023-03-30T17:00:36+02:0030 Mar 2023|Posts|

A wild 12-year ride continues: New challenges, new milestones As Twisted Toast Digital celebrates its 12th birthday, I’m reminded that the journey is what truly counts. The experience of discovery, the highs and lows, the agony and ecstasy and the ride itself — these are the things that matter, not a mystical final destination. So far, it has been the best trip I could wish for. And what a long, strange trip it’s been.

A leadership masterclass from Bruce Springsteen

By |2023-03-02T08:58:44+02:0028 Feb 2023|Posts|

With Bruce Springsteen and his his E Street Band touring the USA at the moment, it reminded me of a historic live performance performed by The Boss and his band in Leipzig, Germany in July of 2013. It shows that not only is Springsteen a remarkable musician, he can also teach us all a thing or two about leadership. Enjoy this wonderful leadership masterclass. It’s a foot-tappin’, sing-along masterpiece.

Of Fakebook and Instafame

By |2022-07-05T11:28:01+02:0011 Jun 2019|Posts|

Real feelings seldom find traction on the anti-social media landscape of today. Either everything’s absolutely fabulous (“I’m sooo blessed”), or so horrifically terrible the world’s going to end. No “I’m just sommer feeling slightly blue today because I stubbed my toe a little bit and it made me remember that one fabulous holiday in Durbs when I was young and innocent”.

Go to Top