For the past four years the University of Johannesburg’s (UJ) Marketing and Brand Management Unit has been working on a marketing project to position the university as a leading voice in the Fourth Industrial Revolution (4IR).
Your Content Goes Here Chasing downwinds By Louis Eksteen “Put your nose in the hole,” comes the high-volume instruction clearly audible over the howl of the stormy wind. “What [...]
Real feelings seldom find traction on the anti-social media landscape of today. Either everything’s absolutely fabulous (“I’m sooo blessed”), or so horrifically terrible the world’s going to end. No “I’m just sommer feeling slightly blue today because I stubbed my toe a little bit and it made me remember that one fabulous holiday in Durbs when I was young and innocent”.
Privacy, immediacy and dependency By Louis Eksteen Recent statements by Mark Zuckerberg, co-inventor of Facebook (depending on who you ask), frequently mention an apparently significant move towards protecting the privacy of users. The new Facebook [...]
The internet is freedom, but at what cost? By Louis Eksteen I love nothing more than to Netflix and chill. My first purchase on Amazon took place on 26 May 1997 and I’ve been with [...]
lastminute.comness By Louis Eksteen I’ve earned an unfortunate nickname over time. Last Minute Louis. Totally undeserved, I might add. But I do tend to “sometimes” leave things a tad late. It’s not that I like [...]
Emailing robots By Louis Eksteen Over the holidays I brushed up on my ping pong skills with my godson. He had already downloaded an iOS game before we left, which we used in preparation. Real [...]
The machines have won By Louis Eksteen In a kind of cosmic justice of sorts, long-established television is now starting to feel the internet winter. For years only traditional print media was hammered by the internet’s [...]
Voice first, mobile second By Louis Eksteen I can’t stand Siri. Apple’s voice assistant is irritating beyond, because she always pops up out of nowhere when I’m actually trying to do something else. At Toast HQ [...]
Learning machine systems By Louis Eksteen As the world turns increasingly to a reliance on the automation of repetitive and/or complicated tasks, the role of business managers changes. Rote execution of mundane actions are better served [...]
