It’s been an exceedingly busy year at Toast HQ for the Twisted Toasters, and considering we’re about to close the offices and head off for a well-deserved holiday, we thought we’d take a look back at what we’ve done this year for our first client, Chartered Wealth Solutions.

We initially approached CWS early this year back in our first month of operation. After initial discussions with Director and Head of Life Planning Kim Potgieter and CEO John Campbell we were briefed to produce a refreshed corporate website presence for Chartered Wealth Solutions, and assist with the launch of their new content website, Retire Successfully.

Retire Successfully, the retirement brand content execution of Chartered Wealth Solutions’ digital strategy, required a complete identity to be developed by Twisted Toast from the ground up. This meant developing a brand identity, style guide, website, Facebook and Twitter presence.

As the year progressed, Twisted Toast executed additional brand content for both Chartered Wealth Solutions and Retire Successfully. Utilizing a well-developed and robust corporate look and feel for both brands, Twisted Toast produced an array of both print and digital executions.

CWS work

From top left, clockwise: Show me the Ropes: A guide to navigating the internet, The Beacon newsletter, Show me the Ropes (back), Chartered Wealth Solutions party invitation, Chartered Wealth Solutions prospectus.

RS work

From top left, clockwise: Retire Successfully pull-up banner, Inflight newsletter,, Retire Successfully print advertisement.

It’s been a fantastic first year for Twisted Toast and our clients, and we’re looking forward to 2012!