A life with Google

By Kim Browne


September is a special month in the calendar I always look forward to through the “long” winter months. The promise of spring mornings and longer days, time away with the family ahead of the last quarter of the year and a little bonus of Heritage Day celebrations is an enticing prospect.

In reality, the first week of September is often the coldest, and as I write this column, the wind is howling outside and it’s freezing cold. Does it dampen my spirits? Absolutely not, spring is coming and things are hotting up at The Toast.

We’re super excited to have been appointed to create a series of Climate Savers infographics for the World Wildlife Fund (WWF) ahead of the Ban Ki-moon hosted Climate Summit for heads of state, held at the UN headquarters in New York on the 23rd of September 2014. We feel privileged to be able to help this important cause in our own small way.

Incredibly, we were short-listed with two international agencies after the head of Communications and Campaigns for the WWF International Global Climate & Energy Initiative found us on Google, before being awarded the business at the end of last week.

It is also interesting to note that both our latest client and our biggest contract client found us on Google, without any prior knowledge of who we are or our past experience in media and marketing. Google is an extremely important quality lead generator for us. We’re talking about the power of organic search, as we’ve never run a Google Adwords campaign.

Google has also yielded wonderful new suppliers to our business. Need a custom numberplate? Google. A new restaurant for a client lunch? Google. What about a Zulu word translated? You guessed it. Google. A bug fix in software? Google. So what does “google” mean? Google!

What would we do without this important tool? Google is omnipresent in our lives. Try getting through the day without it.

It’s worth googling your company, the business category you operate in and yourself. You may be surprised with what comes up. Also, ask your newby clients how they found you. It may just be they googled (verb): Searched for information about (someone or something) on the Internet.

Put a spring in your step!