Twisted Toast Digital handles brand content for Make a Million

For the seventh consecutive year the Make A Million (MAM) competition will reward the participant trader with the highest cash balance in his or her PSG Online account at the end of the competition with R1 million cash.

MAM is a real life single stock futures trading competition created by PSG Online, Galileo Capital and Moneyweb. Educational aspects of MAM are sponsored by the Johannesburg Stock Exchange (JSE). A cash deposit of R20 000 is required to fund a special MAM account. All profits and losses on this R20 000 are for the participant trading account.

While the competition kicked off at the end of August, new entrants are welcome to open accounts during the competition until mid-November. (The competition ends at 17:30 on 2 December 2011 and the winner will be announced on 8 December 2011.)

Initially created to attract new share investors to online trading, over the years the MAM competition has been enhanced to include the education of investors in the finer points of online single stock, commodities and currency futures trading.

“Even though our major cash prize of R1 million cash at the end of the competition motivates participation, the added benefit of MAM is the educational value added for people who may not have traded single stock, commodity or currency futures before,” explains PSG Online director John Vorster.

“We run a Single Stock Futures (SSF) simulator online to assist potential investors with the technicalities of trading themselves. For the Make a Million competition you have to deposit your own, hard cash and then trade in the real world for the three months of the competition. It’s an exciting, real life educational experience, plus the potential of yielding a cool R1 million.”

Brand content agency Twisted Toast: Digital Media Architects has been appointed by the MAM partnership to deliver a variety of marketing communication services within a brand context. “Our agency specialises in delivering brand content strategy and execution services. For MAM we ensure that the competition’s owned media channels deliver a continuous content stream for higher participant engagement,” elaborates chief executive Kim Browne.

Visit for more, like the competition on Facebook and follow Make a Million on Twitter.