louiseksteen

About Louis Eksteen

Louis Eksteen is a digital marketing and media expert manager and creator capable of significantly improving brand value with hybrid marketing campaigns that blend digital and traditional channels effectively. He is a writer and editor, as well as a mobile app expert and an authoritative generative artificial intelligence prompt development specialist.

The internet isn’t perfect; don’t expect it to be

By |2023-12-05T12:38:26+02:0030 Jun 2017|Posts|

Don’t think the digital world always delivers By Louis Eksteen Just because the internet and its myriad machinations mostly work, it doesn’t mean it always does. Websites aren’t always available, email isn’t always received, passwords aren’t always safe, things aren’t always what they seem to be on the internet and the cloud... well, the cloud isn’t really a cloud.

Toasty thoughts

By |2022-07-08T10:50:52+02:0031 Mar 2017|Posts|

The road to our destiny By Louis Eksteen Kim and I are sitting down for breakfast at a fabulous foody retreat hotel in the Drakensberg during one of the legendary UpperCase Media management conferences/jols. During the [...]

The six sins of social

By |2022-07-05T12:02:46+02:002 Sep 2016|Posts|

Think before you post By Louis Eksteen The ridiculousness that is the American presidential race highlights, again, how social media as a universal platform for self-expression can change otherwise intelligent people into bumbling idiots. The latest spat [...]

Librarians unite

By |2022-07-05T12:02:46+02:0031 Mar 2016|Posts|

How the humble library search gave birth to Google By Louis Eksteen A friend’s son in grade nine recently received career guidance counselling at school. After completing a battery of aptitude and other tests, he was [...]

Go to Top