About LE

Twisted Toast Digital is a hybrid inbound marketing and brand content agency.

Five online predictions for 2016

Online predictions 2016: Internet TV By Louis Eksteen   Looking at 2016, our online lives will continue to evolve and improve. My online predictions for next year include the increasing impact of internet TV on traditional broadcast television and the way in which new living spaces incorporate an online lifestyle. 1. Online living New lifestyle developments such as [...]

By |2018-11-30T09:40:50+00:00November 27th, 2015|Posts|Comments Off on Five online predictions for 2016

Four reasons to use Twitter advertising

Twitter advertising is easy and effective By Louis Eksteen   Twitter continues to surprise investors on the downside of growth expectations. Investor reaction to its most recent financial results show how hard it is to satisfy return-hungry stockholders. For these shareholders the only metric that counts is growth rate. For them Twitter needs to grow active users [...]

By |2018-11-30T09:40:50+00:00October 30th, 2015|Posts|Comments Off on Four reasons to use Twitter advertising

Why ShowMax is no Netflix

ShowMax compares poorly to Netflix, real TV apps By Louis Eksteen ShowMax was launched recently in a blitz of publicity and advertising. Tech insiders were quickly gushing South Africa’s Netflix has arrived. But has it really? I don’t think so. Not if you’ve actually got the real Netflix. Or HBO NOW, Showtime, Hulu, Amazon Prime Instant [...]

By |2018-11-30T09:40:50+00:00September 25th, 2015|Posts|Comments Off on Why ShowMax is no Netflix

Facebook boosts news

Facebook newsfeed feeds the news By Louis Eksteen Another new media milestone was reached 10 days ago when web research company Parse.ly announced Facebook has overtaken Google as a referral source for news. The newsfeed now delivers proper news, in addition to breaded cats. Facebook has certainly become my favourite real news source. Following events unfolding has become [...]

By |2018-11-30T09:40:51+00:00August 28th, 2015|Posts|Comments Off on Facebook boosts news

Living in a digital city

Waterfall City’s digital city lifestyle By Louis Eksteen One of the advantages of working at a hybrid marketing agency such as ours is the large variety of client businesses we have the privilege of getting to know. One day we’re herding Cats®, the next, we’re meeting orphaned baby rhinos in Kimberley. If we’re not launching a new [...]

By |2018-11-30T09:40:51+00:00July 31st, 2015|Posts|Comments Off on Living in a digital city

Top 10 TV apps

TV apps, because pay TV is for people who haven’t heard of the internet By Louis Eksteen TV apps, accessed via mobile devices, computers and media players for HD TV sets are taking over from pay TV for movies and TV shows. And sport. According to the latest information, cord-cutting in America has increased markedly during [...]

By |2018-11-30T09:40:51+00:00June 26th, 2015|Posts|Comments Off on Top 10 TV apps

Connected agriculture

Technology use grows in connected agriculture By Louis Eksteen For centuries farming has been at the forefront of technological development. I’m a fan of Jethro Tull the rock band, but the real Jethro Tull was a renowned agricultural technology innovator. Mr Tull revolutionised seed planting methodologies, amongst other significant agricultural achievements. He would have thrived in today’s connected [...]

By |2018-11-30T09:40:52+00:00May 29th, 2015|Posts|Comments Off on Connected agriculture

Robo-advice comes to town

SmartRand launches robo-advice By Louis Eksteen   The investment advice industry is abuzz about robo-advice. Overseas, especially in America, online-only investment advice is all the rage. Locally SmartRand, an online investment advice platform powered by Galileo Capital, launched recently. What makes SmartRand different from the usual American robo-advisors is its implementation of a combination of investment advice [...]

By |2018-11-30T09:40:52+00:00March 27th, 2015|Posts|Comments Off on Robo-advice comes to town

In a digital state

A digital state of mind By Louis Eksteen I’ve recently become a subscriber to Amazon Prime. Having been a loyal Amazon fan for many years, I decided to try its digital content and subscription benefits, such as early shipping and special deals. I’m hooked! What surprised me the most about Amazon Prime is that it put [...]

By |2018-11-30T09:40:52+00:00February 27th, 2015|Posts|Comments Off on In a digital state

Streaming entertainment drives Hollywood

Streaming entertainment means online movies and TV By Louis Eksteen Streaming entertainment is fast becoming the norm for connected households. The latest music download numbers are a clear indication of a worldwide move towards streaming entertainment, rather than downloading and owning. (A quirky trend in the diametrically opposite direction is the massive increase in vinyl record sales. I, [...]

By |2018-11-30T09:40:53+00:00January 30th, 2015|Posts|Comments Off on Streaming entertainment drives Hollywood