About LE

Twisted Toast Digital is a hybrid inbound marketing and brand content agency.

When perfect becomes the enemy of great

Things that work may not be perfect By Louis Eksteen A friend advised me the other day not take the unnecessary risk of trying to make something that’s working well, perfect. He explained that too often one tries to get something that’s working well already to a perfect state, just to break the whole thing in [...]

By |2019-02-07T12:15:19+02:00Jun 24th, 2016|Posts|Comments Off on When perfect becomes the enemy of great

Dealing with Dropbox

Dropbox is setting you infinitely free By Louis Eksteen At The Toast we use Dropbox all the time. It’s an amazing feat of tech wizardry in the connected age that lets you save, share and retrieve any file anywhere. Its sync feature that can seamlessly keep your local computer files up to date with your cloud (internet) files [...]

By |2019-02-07T12:15:43+02:00May 27th, 2016|Posts|Comments Off on Dealing with Dropbox

Librarians unite

How the humble library search gave birth to Google By Louis Eksteen A friend’s son in grade nine recently received career guidance counselling at school. After completing a battery of aptitude and other tests, he was provided with a list of career options to consider. He is a gifted scholar of mathematics, so the first few [...]

By |2019-02-07T12:16:48+02:00Mar 31st, 2016|Posts|Comments Off on Librarians unite

Internet security does not exist

Internet security woes By Louis Eksteen As web developers, we are often asked by clients if internet security exists. Our answer is no. All websites are at risk of being attacked, hacked, compromised or in some or other way interfered with by the dark masters of the web. This happens everywhere, all the time. If you cannot [...]

By |2019-02-07T12:17:18+02:00Feb 26th, 2016|Posts|Comments Off on Internet security does not exist

Facebook soars, Twitter falls

Why Facebook trumps Twitter By Louis Eksteen The social media scene in 2016 is shaping up to be very different to the recent past. Apart from Facebook not putting a foot wrong, Snapchat seems poised for significant monetisation, with influential advertising decision makers calling this innovative messaging service the one to watch this year. Many large brands [...]

By |2018-11-30T09:40:49+02:00Jan 29th, 2016|Posts|Comments Off on Facebook soars, Twitter falls

Five online predictions for 2016

Online predictions 2016: Internet TV By Louis Eksteen   Looking at 2016, our online lives will continue to evolve and improve. My online predictions for next year include the increasing impact of internet TV on traditional broadcast television and the way in which new living spaces incorporate an online lifestyle. 1. Online living New lifestyle developments such as [...]

By |2018-11-30T09:40:50+02:00Nov 27th, 2015|Posts|Comments Off on Five online predictions for 2016

Four reasons to use Twitter advertising

Twitter advertising is easy and effective By Louis Eksteen   Twitter continues to surprise investors on the downside of growth expectations. Investor reaction to its most recent financial results show how hard it is to satisfy return-hungry stockholders. For these shareholders the only metric that counts is growth rate. For them Twitter needs to grow active users [...]

By |2018-11-30T09:40:50+02:00Oct 30th, 2015|Posts|Comments Off on Four reasons to use Twitter advertising

Why ShowMax is no Netflix

ShowMax compares poorly to Netflix, real TV apps By Louis Eksteen ShowMax was launched recently in a blitz of publicity and advertising. Tech insiders were quickly gushing South Africa’s Netflix has arrived. But has it really? I don’t think so. Not if you’ve actually got the real Netflix. Or HBO NOW, Showtime, Hulu, Amazon Prime Instant [...]

By |2018-11-30T09:40:50+02:00Sep 25th, 2015|Posts|Comments Off on Why ShowMax is no Netflix

Facebook boosts news

Facebook newsfeed feeds the news By Louis Eksteen Another new media milestone was reached 10 days ago when web research company Parse.ly announced Facebook has overtaken Google as a referral source for news. The newsfeed now delivers proper news, in addition to breaded cats. Facebook has certainly become my favourite real news source. Following events unfolding has become [...]

By |2018-11-30T09:40:51+02:00Aug 28th, 2015|Posts|Comments Off on Facebook boosts news

Living in a digital city

Waterfall City’s digital city lifestyle By Louis Eksteen One of the advantages of working at a hybrid marketing agency such as ours is the large variety of client businesses we have the privilege of getting to know. One day we’re herding Cats®, the next, we’re meeting orphaned baby rhinos in Kimberley. If we’re not launching a new [...]

By |2018-11-30T09:40:51+02:00Jul 31st, 2015|Posts|Comments Off on Living in a digital city
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