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About Louis Eksteen

Louis Eksteen is a digital marketing and media expert manager and creator capable of significantly improving brand value with hybrid marketing campaigns that blend digital and traditional channels effectively. He is a writer and editor, as well as a mobile app expert and an authoritative digital auction specialist.

The six sins of social

By |2022-07-05T12:02:46+02:002 Sep 2016|Posts|

Think before you post By Louis Eksteen The ridiculousness that is the American presidential race highlights, again, how social media as a universal platform for self-expression can change otherwise intelligent people into bumbling idiots. The latest spat [...]

Librarians unite

By |2022-07-05T12:02:46+02:0031 Mar 2016|Posts|

How the humble library search gave birth to Google By Louis Eksteen A friend’s son in grade nine recently received career guidance counselling at school. After completing a battery of aptitude and other tests, he was [...]

Facebook boosts news

By |2022-07-05T12:08:03+02:0028 Aug 2015|Posts|

Facebook newsfeed feeds the news By Louis Eksteen Another new media milestone was reached 10 days ago when web research company Parse.ly announced Facebook has overtaken Google as a referral source for news. The newsfeed now [...]

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