louiseksteen

About Louis Eksteen

Louis Eksteen is a digital marketing and media expert manager and creator capable of significantly improving brand value with hybrid marketing campaigns that blend digital and traditional channels effectively. He is a writer and editor, as well as a mobile app expert and an authoritative generative artificial intelligence prompt development specialist.

The six sins of social

By |2022-07-05T12:02:46+02:002 Sep 2016|Posts|

Think before you post By Louis Eksteen The ridiculousness that is the American presidential race highlights, again, how social media as a universal platform for self-expression can change otherwise intelligent people into bumbling idiots. The latest spat [...]

Librarians unite

By |2022-07-05T12:02:46+02:0031 Mar 2016|Posts|

How the humble library search gave birth to Google By Louis Eksteen A friend’s son in grade nine recently received career guidance counselling at school. After completing a battery of aptitude and other tests, he was [...]

Why ShowMax is no Netflix

By |2023-06-06T15:18:06+02:0025 Sep 2015|Posts|

ShowMax compares poorly to Netflix, real TV apps ShowMax was launched recently in a blitz of publicity and advertising. Tech insiders were quickly gushing South Africa’s Netflix has arrived. But has it really? I don’t think so. Not if you’ve actually got the real Netflix. Or HBO NOW, Showtime, Hulu, Amazon Prime Instant Video or even almost the whole Roku catalogue. The launch of ShowMax has all the hallmarks of a not-well-thought-through, quick “just get it done” project. I can imagine the panicky boardroom exchange: “Netflix is coming! We need internet video on demand. Just get it done!”

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