A social mixup
A mixup of personal and business on social By Louis Eksteen The world of social media causes interesting mixups. Personal and business lives are much closer these days than in a past when one's personal and [...]
Brand content trends
The state of brand content By Louis Eksteen As a hybrid marketing agency, we try and keep our finger on the pulse of modern marketing developments. Brand content is of special interest, because content marketing [...]
Holdouts lose
Why holdouts lose in the long run By Louis Eksteen A holdout is someone who refuses to accept change. They appear in all walks of life. Property holdouts are those people who refuse to sell their [...]
Native ads are advertorial
Native ads: New name for retro marketing By Louis Eksteen Native ads have been the rage for a while. Basically joining advertising and content marketing it's touted as, to channel Tom Wolf, this week's marketing tool of [...]
Facebook importance grows
A mobile Facebook's higher influence By Louis Eksteen At Twisted Toast Digital we've recently been involved in a number of social media campaigns for a diverse range of clients. Facebook featured strongly in all these highly successful social [...]
Mobile advertising growth assured
This slide explains mobile advertising growth By Louis Eksteen Mary Meeker, partner at Kleiner Perkins Caufield & Byers (KPCB), a Silicon Valley venture capital firm, is renowned for her "state of the internet" annual presentation. She was one [...]
Five ways marketing agencies are adapting
The new agency mindset By Louis Eksteen By next year this time I believe advertising agencies will be using the word "marketing" a lot more generously. The new connected digital world means advertising and marketing [...]
Internet television is coming to you
Internet television reality By Louis Eksteen Internet television is the next marketing driving force after social. It's worth remembering television is the original screen. The first screen. Before computer monitors became commonplace, long before the concept of a [...]
A virtual reality marketing future
Is virtual reality marketing around the corner? By Louis Eksteen It seems as if not a week goes by without a billion dollar, seemingly groundbreaking purchase by Facebook. Instagram at $1b seemed a steep [...]
Real time marketing essence
Real time marketing means: Be human By Louis Eksteen When Oreo's social media team tweeted its famous "You can still dunk in the dark" brand picture (or ad) during the 2013 Super Bowl stadium [...]