A mobile Facebook's higher influence By Louis Eksteen At Twisted Toast Digital we've recently been involved in a number of social media campaigns for a diverse range of clients. Facebook featured strongly in all these highly successful social [...]
This slide explains mobile advertising growth By Louis Eksteen Mary Meeker, partner at Kleiner Perkins Caufield & Byers (KPCB), a Silicon Valley venture capital firm, is renowned for her "state of the internet" annual presentation. She was one [...]
The new agency mindset By Louis Eksteen By next year this time I believe advertising agencies will be using the word "marketing" a lot more generously. The new connected digital world means advertising and marketing [...]
Internet television reality By Louis Eksteen Internet television is the next marketing driving force after social. It's worth remembering television is the original screen. The first screen. Before computer monitors became commonplace, long before the concept of a [...]
Is virtual reality marketing around the corner? By Louis Eksteen It seems as if not a week goes by without a billion dollar, seemingly groundbreaking purchase by Facebook. Instagram at $1b seemed a steep [...]
Real time marketing means: Be human By Louis Eksteen When Oreo's social media team tweeted its famous "You can still dunk in the dark" brand picture (or ad) during the 2013 Super Bowl stadium [...]
Facebook 10th birthday: Twisted Toast Digital on The Money Show Facebook 10th birthday Louis Eksteen, Twisted Toast Digital managing director appeared on The Money Show on Talk Radio 702 and 567 Cape Talk, hosted by [...]
Mobile first marketing mantra getting louder By Louis Eksteen Marketers are increasingly building mobile first action plans into their activities. This year mobile first marketing will be the most important marketing activity for brands. [...]
Messaging apps: The new social media By Louis Eksteen Messaging apps on mobile devices are the new social media platforms to watch. With the recent Naspers six-month results came the news that Tencent, in [...]
Q&A with Cannes Lions CEO Philip Thomas Scam ads (#scamvertising) is advertising made only for the purpose of winning awards, not because of sound commercial and business reasons. Some dodgy advertising agencies create scam ads to elevate themselves to the level of "award-winning", ironically for their own commercial and business reasons. Clients love agencies that have won awards — any awards — so business rolls in after the award show hangovers have passed. But what happens when the scam goes bust? According to Philip Thomas, Chief Executive of the Cannes Lions Festival of Creativity, Cannes Lion awards are incredibly important to agencies and marketers. "It means business, talent ... it's the way of measuring quality in creativity. That’s why we are growing so fast, clients value Lions." Scam ads (#scamvertising) is advertising made only for the purpose of winning awards, not because of sound commercial and business reasons. Some dodgy advertising agencies create scam ads to elevate themselves to the level of "award-winning", ironically for their own commercial and business reasons. Clients love agencies that have won awards — any awards — so business rolls in after the award show hangovers have passed. But what happens when the scam goes bust?
