A decade of growth and evolution
Ten years ago, I walked into Twisted Toast convinced great design was about bold ideas and a strong creative vision. I was wrong, gloriously so. What I’ve learned since is that the true power in design lies in empathy, humility and listening. On 1 September, I mark a decade with this remarkable agency. I started with hope and a fair amount of nervous energy, unaware of just how profoundly my view of design, business and life would shift. These lessons haven’t just shaped my work, they’ve changed me.


