Why content is big news at Coca-Cola
The Mildenhall way Jonathan Mildenhall, VP of Global Advertising Strategy and Creative Excellence at the Coca-Cola Company is fresh from one of Coke's biggest years at the Cannes Lions International Festival of Creativity. In June the company was awarded the prestigious title of Creative Marketer of the Year at the festival, something Mildenhall has strived for since he joined the beverage group six years ago.