Twisted Toast was briefed on 25 October 2011 by PSG Konsult to deliver a marketing communication campaign from 1 to 23 December 2011 to create awareness and drive downloads of the myPSGKonsult iPhone and Android app.
Objectives
• Brand development: Positioning statement
• Communication campaign plan and execution strategy
• Social media creation, monitoring and maintenance
Execution
Concept
To see where you are financially, check your dashboard
Om te sien waarheen jy finansieel op pad is, raadpleeg jou instrumentpaneel
Positioning statement
Financial intelligence at your fingertips
Finansiële intelligensie op die punte van jou vingers
Print
– Business news magazine and newspaper advertising
– Brochure
Radio commercial
– Business radio shows
– Social media
– Facebook Page with demo app
Results
– Significant increase in app downloads and buzz
– Facebook Likes: 1 130
– Content traction
Summary
Success. The campaign delivered on its objectives.
