“
First we build the tools, then they build us
”
Marshall McLuhan
Twisted Toast Digital excels at storytelling, mostly on your behalf to achieve your own business and brand growth goals, but also for our own creative expression. Usually we write the articles and stories that appear here about media and marketing trends, but sometimes we venture into our own personal life experiences too.
RECENT ARTCLES
With a team well versed in storytelling, The Toast offers its own diverse perspectives on our professional world of brand development in communication, media trends and life in general
Beware of click fraud
The Wild West of online ads By Louis Eksteen The humble banner ad originated at Wired magazine when its creator started using this advertising unit on the then-influential magazine's website (HotWired) in October 1994. I remember HotWired [...]
Automated investment advice trends
Automated investment advice gains traction By Louis Eksteen At Twisted Toast we are proud to be the technology provider to SmartRand™, South Africa's first automated investment advice product, commonly know as a robo adviser. Since creating [...]
Glad to welcome spring
Happy spring day! By Kim Browne Wow – what happened to August? Spring has arrived early after a pretty mild winter in Gauteng and the year continues to fly by in a flurry of busyness. [...]
It’s a girl thing
Viva women! By Kim Browne The Toast remains busy-ness personified, but it would be counter culture for us not to have something to celebrate! Since August’s theme is women’s month I thought it fitting to [...]
Business is creativity
Creativity is scarce; use it well By Louis Eksteen One of my favourite writers is the Czechoslovakian great Milan Kundera. His quote that “business has only two functions - marketing and innovation,” for me means he values [...]
The internet isn’t perfect; don’t expect it to be
Don’t think the digital world always delivers By Louis Eksteen Just because the internet and its myriad machinations mostly work, it doesn’t mean it always does. Websites aren’t always available, email isn’t always received, passwords aren’t always safe, things aren’t always what they seem to be on the internet and the cloud... well, the cloud isn’t really a cloud.
