First we build the tools, then they build us
Twisted Toast Digital excels at storytelling, mostly on behalf of our wide range of clients in many different industries, but also for our own creative expression. Usually we write the articles and stories that appear here about media and marketing trends, but sometimes we venture into our own personal life experiences too.
With a team well versed in storytelling, The Toast offers its own diverse perspectives on our professional world of brand development in communication, media trends and life in general
Of Fakebook and Instafame
Real feelings seldom find traction on the anti-social media landscape of today. Either everything’s absolutely fabulous (“I’m sooo blessed”), or so horrifically terrible the world’s going to end. No “I’m just sommer feeling slightly blue today because I stubbed my toe a little bit and it made me remember that one fabulous holiday in Durbs when I was young and innocent”.
Celebrating Joburg’s rejuvenation
Recently we found ourselves on the rooftop of an old central Joburg building carefully being completely refurbished for safe and dignified modern residential living. The friendly and enthusiastic host from our client Ithemba, a shareholder in Divercity, was showing us around the impressive Jewel City precinct. We liked it so much we went back the next week too :)
Three drivers of our digital lives
Privacy, immediacy and dependency By Louis Eksteen Recent statements by Mark Zuckerberg, co-inventor of Facebook (depending on who you ask), frequently mention an apparently significant move towards protecting the privacy of users. The new Facebook [...]
FAANG threatens as it profits
The internet is freedom, but at what cost? By Louis Eksteen I love nothing more than to Netflix and chill. My first purchase on Amazon took place on 26 May 1997 and I’ve been with [...]
The Toast is eight candles young By Kim Browne Twisted Toast turned eight on 1 April 2019. It's hard to believe how quickly time seems to pass when you're busy. Time truly is relative. The [...]