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First we build the tools, then they build us
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Marshall McLuhan
Twisted Toast Digital excels at storytelling, mostly on your behalf to achieve your own business and brand growth goals, but also for our own creative expression. Usually we write the articles and stories that appear here about media and marketing trends, but sometimes we venture into our own personal life experiences too.
RECENT ARTCLES
With a team well versed in storytelling, The Toast offers its own diverse perspectives on our professional world of brand development in communication, media trends and life in general
From colleagues to friends to family: A tale of long-term relationships
As I reflect on my 21-year relationship with Kim and Louis, it occurs to me this is the longest non-family relationship I have ever had. Not without its break ups and reconciliations, we have remained together, just like a family.
Memories I hold dearest
Twisted Toast is 12 years old, but my relationship with its founders goes back at least twice that long. Kim and Louis, two of the most interesting people I’ve ever met; joined at the hip, yet so different in character. Kim, the doting mother, wife, organiser, boss. Louis, the bachelor, strategist, canoeist, raconteur, dreamer. Here are some memories I hold dearest.
A leadership masterclass from Bruce Springsteen
With Bruce Springsteen and his his E Street Band touring the USA at the moment, it reminded me of a historic live performance performed by The Boss and his band in Leipzig, Germany in July of 2013. It shows that not only is Springsteen a remarkable musician, he can also teach us all a thing or two about leadership. Enjoy this wonderful leadership masterclass. It’s a foot-tappin’, sing-along masterpiece.
When a business bug strikes, turn it into an advantage
We all make mistakes, it’s what we do about them that matters As a business owner or manager, making mistakes is an inevitable part of the job. While it can be frustrating to deal with mistakes, let’s call them business bugs, it’s important to remember they can also present an opportunity to improve customer experience and turn a negative situation into a positive one.
UJ wins three global awards for 4IR campaign
For the past four years the University of Johannesburg’s (UJ) Marketing and Brand Management Unit has been working on a marketing project to position the university as a leading voice in the Fourth Industrial Revolution (4IR).
Humanity in the Crosshairs
As the days flow into one another, we are all increasingly aware of the long-lasting impact of severe acute respiratory syndrome coronavirus two (SARS-CoV-2), the pathogen that causes coronavirus disease 2019 (COVID-19).