Kim’s Musings – September
By Kim Browne Keeping it real Snow in Johannesburg and summer preceding spring in the big smoke; life has certainly been rather strange this August. In the spirit of keeping things real and honest and [...]
Five ways to maximise content creation opportunities
As companies realise they are in fact media companies and brands themselves, whatever their primary endeavours, the more they need to think about and execute content like media professionals. Technology allows for easy creation and [...]
Twisted Toast on The Money Show: Social and customer service
If you want great customer service, use Twitter Twisted Toast appeared on Bruce Whitfield's The Money Show on 2 August 2012, broadcast on Talk Radio 702 and 567 CapeTalk. Topic: The importance of social for [...]
Kim’s Musings – August
Bru-wing in July! If you had foretold a year ago that we’d be brewing our very own Twisted Toast beer in 2012 I would have thought you were smoking something. I mean, I’m really more [...]
How magazine apps are finding their feet
For much of the last two years, or since the importance of the tablet category (read: iPad) became apparent, traditional magazine companies have been scrambling to convert to digital editions that work well. It’s been harder [...]
The Twisted Toast Prezi Portfolio
Since our inception in April 2011, Twisted Toast has taken up the challenge of producing dynamic, engaging presentations to meet the communications requirements of our clients. Utilizing zooming presentation software Prezi, and combing its dynamic, [...]
Mid-winter hunger pangs – Kim’s July musings
June has been a great month at The Toast. We continue to beat our monthly and YTD budgets and with four months of this financial year in the bag, we’re in a good place. That [...]
Six surefire tips to kickstart brand content marketing
Brand content marketing is quickly becoming the marketing jargon phrase du jour. Since The Coca-Cola Company’s public declaration of its brand content intent, marketing directors everywhere have been scrambling to include “content” into their 2013 vision [...]
Twisted Toast on The Money Show: 5 June 2012
Twisted Toast MD Louis Eksteen was interviewed on Bruce Whitfield's The Money Show (hosted by Mike Wills), on Talk Radio 702 and 567 Cape Talk, Tuesday evening 5 June 2012, regarding Facebook advertising effectiveness and [...]
The second revolution
When cellphones first appeared these mobile devices created a huge disruption in telecommunication. This became known as the voice revolution. With the advent of smartphones and faster networks, data transfer (although slowly at first), has [...]