Blending logic and emotion for effective marketing In the dynamic world of marketing, the art of persuasion stands as a cornerstone for creating compelling campaigns. At Twisted Toast Digital, we believe in the seamless integration of logic and emotion to craft messages that resonate deeply with our audience. This balanced approach not only captures attention but also drives action, ensuring our clients achieve their marketing goals effectively.
Data-driven Insights to optimise social strategy In the dynamic realm of digital content marketing, social media platforms stand out as powerful tools for connecting with audiences and building brand loyalty. However, the sheer volume of content and the rapid pace at which social media evolves can make it challenging for brands to capture and maintain audience engagement. At Twisted Toast Digital we understand the critical importance of not just participating in social media but strategically harnessing its full potential.
Opinionated positioning In the vibrant world of marketing, brands stand as more than mere logos or names; they embody personas that resonate with their audience, akin to individuals in society. Establishing a brand personality is not just about crafting a unique identity; it’s about articulating opinions that speak volumes, positioning brands as relatable entities with which consumers can form meaningful connections. This professional discourse delves into the pivotal role of brand opinions in distinguishing brands in a market rife with uniformity, underscoring the strategic imperative of aligning these opinions with core brand values.
Navigating towards a next frontier The recent disruptive, management, board and shareholder upheavals at leading generative artificial intelligence firm OpenAI has focused the technology world’s attention firmly on its next frontier, the search for systems with artificial general intelligence (AGI). According to an analysis created by The Economist, this has divided the AI cognoscenti into two basic camps. Doomers “believe that, left unchecked, AI poses an existential risk to humanity and hence advocate stricter regulation”, while boomers “play down fears of an AI apocalypse and stress its potential to turbocharge progress”.
Poultry Bulletin magazine, the official mouthpiece of the South African Poultry Association (SAPA), has won silver in the prestigious International Content Marketing Awards 2023, which were announced in London on Thursday. Editor Melinda Shaw of Shaw Media expressed the significance of winning an award in such a competitive field, in which Poultry Bulletin fought off fierce competition from over 30 countries, to stand alongside international brands such as Qantas Think Event Series (gold winner), Porche Post Magazine (bronze) and Barclays Avios Rewards - A connected journey for Barclays and British Airways (shortlisted) in the category Best Use of Monetised Content.
Safety on the ocean: Lessons learnt As I finished final preparations for my intended Reverse Miller’s Run downwind surfski paddle on the beach in front of my local club, Fish Hoek Beach Sports Club (FHBSC) at just before 16:00 on Thursday afternoon, 21 September 2023, I activated the South African National Sea Rescue Institute’s NSRI SafeTRX app. I selected its continuous tracking setting, sealed my smartphone in its special waterproof bag and made sure its lanyard was securely fastened to my personal floatation device (PFD). This is the best thing I could have done before heading out, as soon enough, I needed to be rescued.
Private following eliminates brand message fatigue Meta Platforms, much like other giants in the digital economy, has a knack for emulating the successful features or products of its rivals. They borrowed the Stories format from Snap and introduced Reels — a short video format inspired by TikTok’s success. With Threads, they even seem to pay homage to Twitter, if not X.
What downwind surfski paddling teaches us about corporate success Navigating the sea of business opportunities is much like riding the ocean swells on a downwind surfski paddle. When we think of the infamous Miller’s Run in False Bay, South Africa, it’s not just about battling the elements; it’s about mastering a skill that’s as mentally challenging as it is physically demanding. Much like the business environment, the ocean offers us a mix of risk and reward, teaching invaluable lessons that can be applied in the corporate arena.
Fast-track competitive advantage with Twisted Toast Digital’s new generative AI advisory service In the fast-paced world of digital innovation, staying ahead is not just an advantage; it’s a necessity. From the C-suite to your frontline, one breakthrough technology holds the key to redefining productivity, innovation and business competitive advantage - generative AI. As a digital marketing agency specialising in providing generative AI-driven advisory solutions, we’re introducing a revolutionary new AI client service. We will guide your business in leveraging the transformative capabilities of tools such as ChatGPT, ensuring you stay ahead in this era of exponential technological advancement.
Is it goodbye to Twitter as Meta launches Threads? As I’m writing, news just in is that the overnight launch of Meta’s intended Twitter killer app, Threads, has already signed up a significant number of users. According to Meta CEO Mark Zuckerberg 10 million users signed up for the Threads app in its first seven hours.
