About LE

Twisted Toast Digital is a hybrid inbound marketing and brand content agency.

The internet isn’t perfect; don’t expect it to be

Don’t think the digital world always delivers By Louis Eksteen Just because the internet and its myriad machinations mostly work, it doesn’t mean it always does. Websites aren’t always available, email isn’t always received, passwords aren’t always safe, things aren’t always what they seem to be on the internet and the cloud... well, the cloud isn’t really [...]

By |2019-02-07T12:19:55+02:00June 30th, 2017|Posts|Comments Off on The internet isn’t perfect; don’t expect it to be

Toasty thoughts

The road to our destiny By Louis Eksteen Kim and I are sitting down for breakfast at a fabulous foody retreat hotel in the Drakensberg during one of the legendary UpperCase Media management conferences/jols. During the session the day before we were introduced to this new thing, a kind of chat app with place for only [...]

By |2019-02-07T12:10:30+02:00March 31st, 2017|Posts|Comments Off on Toasty thoughts

Rise of the chat app

Chat app monetisation around the corner By Louis Eksteen With Snap Inc’s successful listing on the New York Stock Exchange yesterday comes renewed interest in the rise of the chat app. The owner of the popular chat app Snapchat saw its share price rise a phenomenal 44% during its first day of trading. Now the attention of [...]

By |2019-02-07T12:11:31+02:00March 3rd, 2017|Posts|Comments Off on Rise of the chat app


The instagramification of social media By Louis Eksteen I love Instagram. Its instant filtering makes anyone a moody photog type. It’s now also clear, in hindsight, that Facebook made the deal of the century when they bought this hip app for only $1bn. The way in which the social network is monetising Instagram is simply brilliant. [...]

By |2019-02-07T12:12:09+02:00December 2nd, 2016|Posts|Comments Off on Instagramification

A cold shiver of delight

The times they have changed By Louis Eksteen I follow a variety of Bob Dylan-inspired social media feeds. (Instagram is proving to be a treasure chest of rare and previously unseen pictures and videos.) As it is in these days of news-snippet overload, I can’t clearly remember where I saw it (reckon it must have been [...]

By |2019-02-07T12:12:30+02:00October 28th, 2016|Posts|Comments Off on A cold shiver of delight

Check your email spam folder

Email might be winning against spam By Louis Eksteen Email remains the number one business communication tool by a country mile. While chat apps have become hugely popular, even overtaking traditional social media in usage levels, good old email still rules. In the  Radicati Group’s Email Statistics Report, 2016-2020, this sentence from the executive summary is telling: “Email use [...]

By |2019-02-07T12:13:13+02:00September 30th, 2016|Posts|Comments Off on Check your email spam folder

The six sins of social

Think before you post By Louis Eksteen The ridiculousness that is the American presidential race highlights, again, how social media as a universal platform for self-expression can change otherwise intelligent people into bumbling idiots. The latest spat between the president of Mexico and the Donald shows that who’ll pay for a wall – that will never be [...]

By |2019-02-07T12:14:21+02:00September 2nd, 2016|Posts|Comments Off on The six sins of social

When perfect becomes the enemy of great

Things that work may not be perfect By Louis Eksteen A friend advised me the other day not take the unnecessary risk of trying to make something that’s working well, perfect. He explained that too often one tries to get something that’s working well already to a perfect state, just to break the whole thing in [...]

By |2019-02-07T12:15:19+02:00June 24th, 2016|Posts|Comments Off on When perfect becomes the enemy of great

Dealing with Dropbox

Dropbox is setting you infinitely free By Louis Eksteen At The Toast we use Dropbox all the time. It’s an amazing feat of tech wizardry in the connected age that lets you save, share and retrieve any file anywhere. Its sync feature that can seamlessly keep your local computer files up to date with your cloud (internet) files [...]

By |2019-02-07T12:15:43+02:00May 27th, 2016|Posts|Comments Off on Dealing with Dropbox

Librarians unite

How the humble library search gave birth to Google By Louis Eksteen A friend’s son in grade nine recently received career guidance counselling at school. After completing a battery of aptitude and other tests, he was provided with a list of career options to consider. He is a gifted scholar of mathematics, so the first few [...]

By |2019-02-07T12:16:48+02:00March 31st, 2016|Posts|Comments Off on Librarians unite