About LE

Twisted Toast Digital is a hybrid inbound marketing and brand content agency.

Beware of click fraud

The Wild West of online ads By Louis Eksteen The humble banner ad originated at Wired magazine when its creator started using this advertising unit on the then-influential magazine's website (HotWired) in October 1994. I remember HotWired well, as I was busy researching the early origins of the web for a varsity project. This was a time [...]

By |2019-02-07T12:21:19+02:00Nov 3rd, 2017|Posts|Comments Off on Beware of click fraud

Automated investment advice trends

Automated investment advice gains traction By Louis Eksteen At Twisted Toast we are proud to be the technology provider to SmartRand™, South Africa's first automated investment advice product, commonly know as a robo adviser. Since creating SmartRand as a stand-alone product, we have enhanced the technology with our partners Galileo Capital to now be able to [...]

By |2019-02-07T12:19:17+02:00Sep 1st, 2017|Posts|Comments Off on Automated investment advice trends

Business is creativity

Creativity is scarce; use it well By Louis Eksteen One of my favourite writers is the Czechoslovakian great Milan Kundera. His quote that “business has only two functions - marketing and innovation,” for me means he values creativity as an essential part of business, because both marketing and innovation require original thinking of a creative kind. (Kundera [...]

By |2019-02-07T12:19:46+02:00Jul 28th, 2017|Posts|Comments Off on Business is creativity

The internet isn’t perfect; don’t expect it to be

Don’t think the digital world always delivers By Louis Eksteen Just because the internet and its myriad machinations mostly work, it doesn’t mean it always does. Websites aren’t always available, email isn’t always received, passwords aren’t always safe, things aren’t always what they seem to be on the internet and the cloud... well, the cloud isn’t really [...]

By |2019-02-07T12:19:55+02:00Jun 30th, 2017|Posts|Comments Off on The internet isn’t perfect; don’t expect it to be

Toasty thoughts

The road to our destiny By Louis Eksteen Kim and I are sitting down for breakfast at a fabulous foody retreat hotel in the Drakensberg during one of the legendary UpperCase Media management conferences/jols. During the session the day before we were introduced to this new thing, a kind of chat app with place for only [...]

By |2019-02-07T12:10:30+02:00Mar 31st, 2017|Posts|Comments Off on Toasty thoughts

Rise of the chat app

Chat app monetisation around the corner By Louis Eksteen With Snap Inc’s successful listing on the New York Stock Exchange yesterday comes renewed interest in the rise of the chat app. The owner of the popular chat app Snapchat saw its share price rise a phenomenal 44% during its first day of trading. Now the attention of [...]

By |2019-02-07T12:11:31+02:00Mar 3rd, 2017|Posts|Comments Off on Rise of the chat app


The instagramification of social media By Louis Eksteen I love Instagram. Its instant filtering makes anyone a moody photog type. It’s now also clear, in hindsight, that Facebook made the deal of the century when they bought this hip app for only $1bn. The way in which the social network is monetising Instagram is simply brilliant. [...]

By |2019-02-07T12:12:09+02:00Dec 2nd, 2016|Posts|Comments Off on Instagramification

A cold shiver of delight

The times they have changed By Louis Eksteen I follow a variety of Bob Dylan-inspired social media feeds. (Instagram is proving to be a treasure chest of rare and previously unseen pictures and videos.) As it is in these days of news-snippet overload, I can’t clearly remember where I saw it (reckon it must have been [...]

By |2019-02-07T12:12:30+02:00Oct 28th, 2016|Posts|Comments Off on A cold shiver of delight

Check your email spam folder

Email might be winning against spam By Louis Eksteen Email remains the number one business communication tool by a country mile. While chat apps have become hugely popular, even overtaking traditional social media in usage levels, good old email still rules. In the  Radicati Group’s Email Statistics Report, 2016-2020, this sentence from the executive summary is telling: “Email use [...]

By |2019-02-07T12:13:13+02:00Sep 30th, 2016|Posts|Comments Off on Check your email spam folder

The six sins of social

Think before you post By Louis Eksteen The ridiculousness that is the American presidential race highlights, again, how social media as a universal platform for self-expression can change otherwise intelligent people into bumbling idiots. The latest spat between the president of Mexico and the Donald shows that who’ll pay for a wall – that will never be [...]

By |2019-02-07T12:14:21+02:00Sep 2nd, 2016|Posts|Comments Off on The six sins of social
Go to Top