A virtual reality marketing future
Is virtual reality marketing around the corner? By Louis Eksteen It seems as if not a week goes by without a billion dollar, seemingly groundbreaking purchase by Facebook. Instagram at $1b seemed a steep [...]
Real time marketing essence
Real time marketing means: Be human By Louis Eksteen When Oreo's social media team tweeted its famous "You can still dunk in the dark" brand picture (or ad) during the 2013 Super Bowl stadium [...]
Facebook 10th birthday: Twisted Toast Digital on The Money Show
Facebook 10th birthday: Twisted Toast Digital on The Money Show Facebook 10th birthday Louis Eksteen, Twisted Toast Digital managing director appeared on The Money Show on Talk Radio 702 and 567 Cape Talk, hosted by [...]
Mobile first marketing rules 2014
Mobile first marketing mantra getting louder By Louis Eksteen Marketers are increasingly building mobile first action plans into their activities. This year mobile first marketing will be the most important marketing activity for brands. [...]
Messaging apps rule mobile
Messaging apps: The new social media By Louis Eksteen Messaging apps on mobile devices are the new social media platforms to watch. With the recent Naspers six-month results came the news that Tencent, in [...]
The Cannes Lions view on #scamvertising
Q&A with Cannes Lions CEO Philip Thomas Scam ads (#scamvertising) is advertising made only for the purpose of winning awards, not because of sound commercial and business reasons. Some dodgy advertising agencies create scam ads to elevate themselves to the level of "award-winning", ironically for their own commercial and business reasons. Clients love agencies that have won awards — any awards — so business rolls in after the award show hangovers have passed. But what happens when the scam goes bust? According to Philip Thomas, Chief Executive of the Cannes Lions Festival of Creativity, Cannes Lion awards are incredibly important to agencies and marketers. "It means business, talent ... it's the way of measuring quality in creativity. That’s why we are growing so fast, clients value Lions." Scam ads (#scamvertising) is advertising made only for the purpose of winning awards, not because of sound commercial and business reasons. Some dodgy advertising agencies create scam ads to elevate themselves to the level of "award-winning", ironically for their own commercial and business reasons. Clients love agencies that have won awards — any awards — so business rolls in after the award show hangovers have passed. But what happens when the scam goes bust?
Which social media is right for my brand?
Choosing social media By Louis Eksteen The range of social media options is increasing at pace. Brands need to constantly evaluate new platforms to figure out if their consumers expect them to be there. But with [...]
Six reasons why SurveyMonkey is the bomb
The research industry, like many others, has for decades benefitted from excellent margins in an offline world. With no real alternatives, market intelligence in the real world came at a premium. Not any more. SurveyMonkey is an inspirational example of a digitally disruptive offering that is delivering a quality service online. Cheaply. With no physical infrastructure needed, doing surveys online works well. Many others tried online surveying, but for my money, SurveyMonkey is the bomb.
Why content is big news at Coca-Cola
The Mildenhall way By Louis Eksteen Jonathan Mildenhall, VP of Global Advertising Strategy and Creative Excellence at the Coca-Cola Company is fresh from one of Coke's biggest years at the Cannes Lions International Festival [...]
Save Billabong with content
Your Content Goes Here Your Content Goes Here — Your Content Goes Here UPDATE (8 June 2013): Billabong International Ltd is now on the [...]