“

First we build the tools, then they build us

”

Marshall McLuhan

Twisted Toast Digital excels at storytelling, mostly on your behalf to achieve your own business and brand growth goals, but also for our own creative expression. Usually we write the articles and stories that appear here about media and marketing trends, but sometimes we venture into our own personal life experiences too.

The power of persuasion

Blending logic and emotion for effective marketing In the dynamic world of marketing, the art of persuasion stands as a cornerstone for creating compelling campaigns. At Twisted Toast Digital, we believe in the seamless integration of logic and emotion to craft messages that resonate deeply with our audience. This balanced approach not only captures attention but also drives action, ensuring our clients achieve their marketing goals effectively....

RECENT ARTCLES

With a team well versed in storytelling, The Toast offers its own diverse perspectives on our professional world of brand development in communication, media trends and life in general

Five online predictions for 2016

Five online predictions for 2016

Louis Eksteen2022-07-05T12:02:47+02:0027 Nov 2015|Posts|

Online predictions 2016: Internet TV By Louis Eksteen Looking at 2016, our online lives will continue to evolve and improve. My online predictions for next year include the increasing impact of internet TV on traditional broadcast television [...]

The year of more

The year of more

Kim Browne2022-07-05T12:02:47+02:0027 Nov 2015|Posts|

More to do in 2016 By Kim Browne As we hurtle to the end of the year the word that sums up 2015 for me is more. More work, more clients, more pressure, more, [...]

Four reasons to use Twitter advertising

Four reasons to use Twitter advertising

Louis Eksteen2022-07-05T12:02:47+02:0030 Oct 2015|Posts|

Twitter advertising is easy and effective By Louis Eksteen Twitter continues to surprise investors on the downside of growth expectations. Investor reaction to its most recent financial results show how hard it is to satisfy return-hungry [...]

Running towards year-end

Running towards year-end

Kim Browne2022-07-05T12:02:47+02:0030 Oct 2015|Posts|

Preparing for a run By Kim Browne I don’t like being unprepared. I like to plan everything carefully and arrive early rather than late for meetings. It’s just who I am. I have a white [...]

Why ShowMax is no Netflix

Why ShowMax is no Netflix

Louis Eksteen2023-06-06T15:18:06+02:0025 Sep 2015|Posts|

ShowMax compares poorly to Netflix, real TV apps ShowMax was launched recently in a blitz of publicity and advertising. Tech insiders were quickly gushing South Africa’s Netflix has arrived. But has it really? I don’t think so. Not if you’ve actually got the real Netflix. Or HBO NOW, Showtime, Hulu, Amazon Prime Instant Video or even almost the whole Roku catalogue. The launch of ShowMax has all the hallmarks of a not-well-thought-through, quick “just get it done” project. I can imagine the panicky boardroom exchange: “Netflix is coming! We need internet video on demand. Just get it done!”