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First we build the tools, then they build us
”
Marshall McLuhan
Twisted Toast Digital excels at storytelling, mostly on your behalf to achieve your own business and brand growth goals, but also for our own creative expression. Usually we write the articles and stories that appear here about media and marketing trends, but sometimes we venture into our own personal life experiences too.
RECENT ARTCLES
With a team well versed in storytelling, The Toast offers its own diverse perspectives on our professional world of brand development in communication, media trends and life in general
Celebrating South Africa’s pillars of strength
The power of women As the winter sun casts a golden hue over South Africa’s vast landscapes this August, the nation pauses, and with heartfelt gratitude celebrates its most invaluable gems - its women. August marks Women’s Month in South Africa, with the pinnacle being Women’s Day next week on the 9th. A day not just of remembrance, but of celebration, recognition, and above all, immense respect for the countless roles that women play.
Instagramification in overdrive
Is it goodbye to Twitter as Meta launches Threads? As I’m writing, news just in is that the overnight launch of Meta’s intended Twitter killer app, Threads, has already signed up a significant number of users. According to Meta CEO Mark Zuckerberg 10 million users signed up for the Threads app in its first seven hours.
Our wonderful country
From the Drakensberg to the Swartland, this land is your land and this land is my land I’ve been privileged to have been able to visit two of our country’s most captivating destinations recently. First, my family and I visited one of my favourite places in the world, the Drakensberg. This magical mountain range occupies a truly special place in my heart.
Tech-Driven Agriculture Flourishes Amidst Traditional Art Scene’s Digital Reluctance
Farmers are better at digital than the art world The digital landscapes of two unique sectors have piqued my interest recently: the tech-infused agriculture industry and the conventionally-bound art world. Each of them stands at a distinct point in its digital journey, revealing a compelling contrast.
Twisted Toast Digital: Your Trusted Partner for Bespoke Marketing Solutions
Big or small, old or new, we can help with all your marketing needs In today’s digital era, the difference between a good business and a great one often lies in its ability to adapt, innovate and leverage technology to communicate effectively with its audience. At Twisted Toast Digital, we understand this intricate landscape and are committed to offering bespoke marketing solutions, designed to help your business thrive, regardless of its size or the complexity of its needs.
Optimising content for AI queries: A guide
Leveraging artificial intelligence to enhance your content strategy Introduction The era of optimising content for traditional search engines is evolving as artificial intelligence (AI) begins to play a larger role in internet queries. Previously, search engine optimisation (SEO) was focused on creating quality content for Google’s search algorithm. However, the emergence of AI-powered language models, such as OpenAI’s ChatGPT, has drastically altered the landscape of content creation and optimisation.
