Save Billabong with content
Your Content Goes Here Your Content Goes Here — Your Content Goes Here UPDATE (8 June 2013): Billabong International Ltd is now on the [...]
Willful blindness in media and advertising
Ignoring realities By Louis Eksteen In her 2011 book Wilful Blindness, blogger, businesswoman and TED regular Margaret Heffernan argues convincingly that people often ignore the obvious for deep psychological reasons she calls willful blindness. People "deny truths that are too [...]
You should use Google+ and LinkedIn
By Louis Eksteen Using Google+ and LinkedIn will make you a better marketer For many marketers Google+ and LinkedIn still barely register. Who uses Google+ anyway? LinkedIn is just about looking for a new job, right? Wrong. Although [...]
The widening dichotomy between digital and print advertising
All traditional media companies the world over are continuing to experience massive disruption to their long-standing, previously hugely profitable business models. Two announcements, only a few days apart in the second-half of January 2013 are [...]
Flying toasters and the world of screen savers
In modern times the use of personal computer screen savers has changed with the advent of liquid crystal (LCD) and light emitting diode (LED) displays. Back in the day, however, in the early develoment of personal computing, the display screen technology used would literally burn an image of what’s on your screen into the screen itself if the image stayed constant for too long. This phosphor burn-in of, particularly, cathode ray tube (CRT) screens resulted in the advent of the screen saver industry. By providing a constantly moving image for your CRT screen when not in direct use, screen savers prevented phosphor burn-in and extended the life of your then very expensive screen.
The brave little toaster
The amazing story of how the creation of digitally animated full-length feature films changed the art of animation forever in the late eighties has an unlikely beginning in the work of celebrated Pixar chief creative officer and Toy Storycreator John Lasseter.