louiseksteen

Choosing social media By Louis Eksteen The range of social media options is increasing at pace. Brands need to constantly evaluate new platforms to figure out if their consumers expect them to be there. But with [...]

The research industry, like many others, has for decades benefitted from excellent margins in an offline world. With no real alternatives, market intelligence in the real world came at a premium. Not any more. SurveyMonkey is an inspirational example of a digitally disruptive offering that is delivering a quality service online. Cheaply. With no physical infrastructure needed, doing surveys online works well. Many others tried online surveying, but for my money, SurveyMonkey is the bomb.

The Mildenhall way By Louis Eksteen   Jonathan Mildenhall, VP of Global Advertising Strategy and Creative Excellence at the Coca-Cola Company is fresh from one of Coke's biggest years at the Cannes Lions International Festival [...]

Ignoring realities By Louis Eksteen In her 2011 book Wilful Blindness, blogger, businesswoman and TED regular Margaret Heffernan argues convincingly that people often ignore the obvious for deep psychological reasons she calls willful blindness. People "deny truths that are too [...]

By Louis Eksteen Using Google+ and LinkedIn will make you a better marketer For many marketers Google+ and LinkedIn still barely register. Who uses Google+ anyway? LinkedIn is just about looking for a new job, right? Wrong. Although [...]

In modern times the use of personal computer screen savers has changed with the advent of liquid crystal (LCD) and light emitting diode (LED) displays. Back in the day, however, in the early develoment of personal computing, the display screen technology used would literally burn an image of what’s on your screen into the screen itself if the image stayed constant for too long. This phosphor burn-in of, particularly, cathode ray tube (CRT) screens resulted in the advent of the screen saver industry. By providing a constantly moving image for your CRT screen when not in direct use, screen savers prevented phosphor burn-in and extended the life of your then very expensive screen.