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Business is creativity

Creativity is scarce; use it well By Louis Eksteen One of my favourite writers is the Czechoslovakian great Milan Kundera. His quote that “business has only two functions - marketing and innovation,” for me means he values creativity as an essential part of business, because both marketing and innovation require original thinking of a creative kind. (Kundera [...]

By |2019-02-07T12:19:46+02:00July 28th, 2017|Posts|Comments Off on Business is creativity

The internet isn’t perfect; don’t expect it to be

Don’t think the digital world always delivers By Louis Eksteen Just because the internet and its myriad machinations mostly work, it doesn’t mean it always does. Websites aren’t always available, email isn’t always received, passwords aren’t always safe, things aren’t always what they seem to be on the internet and the cloud... well, the cloud isn’t really [...]

By |2019-02-07T12:19:55+02:00June 30th, 2017|Posts|Comments Off on The internet isn’t perfect; don’t expect it to be

No room for cheap and loose

Pay as you go By Kim Browne We’ve been on a two-month sabbatical from writing and compiling our TOAST newsletter. It certainly wasn’t intentional and would be suicidal in the professional publishing space, where I learnt almost everything I know business-wise, before successfully launching Twisted Toast. It is what it is and we have lots [...]

By |2019-02-07T12:20:04+02:00June 30th, 2017|Posts|Comments Off on No room for cheap and loose

Toasty thoughts

The road to our destiny By Louis Eksteen Kim and I are sitting down for breakfast at a fabulous foody retreat hotel in the Drakensberg during one of the legendary UpperCase Media management conferences/jols. During the session the day before we were introduced to this new thing, a kind of chat app with place for only [...]

By |2019-02-07T12:10:30+02:00March 31st, 2017|Posts|Comments Off on Toasty thoughts

A toast to six

This toast has been six years in the making By Kim Browne Like many South Africans I have been reading with horror what Zuma and his cronies have been up to overnight and am truly stunned how this man remains the president of our beautiful country. We should know better after everything we’ve been through! [...]

By |2019-02-07T12:10:49+02:00March 31st, 2017|Posts|Comments Off on A toast to six

Excellent start to the year

#Toast@TheCoast By Kim Browne The first quarter of 2017 has started and the year is off to an excellent start – I’m just not quite sure where January and February went! The Toasters are all well into the year, with no luxury of “easing into things”. It’s just been work at full throttle from day [...]

By |2019-02-07T12:11:10+02:00March 3rd, 2017|Posts|Comments Off on Excellent start to the year

Rise of the chat app

Chat app monetisation around the corner By Louis Eksteen With Snap Inc’s successful listing on the New York Stock Exchange yesterday comes renewed interest in the rise of the chat app. The owner of the popular chat app Snapchat saw its share price rise a phenomenal 44% during its first day of trading. Now the attention of [...]

By |2019-02-07T12:11:31+02:00March 3rd, 2017|Posts|Comments Off on Rise of the chat app

A toast to the holidays

#2016mustfall By Kim Browne It seems everyone I speak to agrees on one thing: #2016mustfall. It’s been a tough, hectic year and everyone around me deserves a break! Our office will be closed from 15 December (end of year staff lunch) until 4 January 2017 so The Toasters can recharge batteries and come back ready [...]

By |2019-02-07T12:11:52+02:00December 2nd, 2016|Posts|Comments Off on A toast to the holidays

Instagramification

The instagramification of social media By Louis Eksteen I love Instagram. Its instant filtering makes anyone a moody photog type. It’s now also clear, in hindsight, that Facebook made the deal of the century when they bought this hip app for only $1bn. The way in which the social network is monetising Instagram is simply brilliant. [...]

By |2019-02-07T12:12:09+02:00December 2nd, 2016|Posts|Comments Off on Instagramification